Mobile Games: GAMELOFT Business Model shifting from Freemium to Free+Advertising

Mobile Games: How GAMELOFT's Business Model is shifting from Freemium to Free+Advertising.

[New: "Ask The Lawyer": Short Presentation by a Lawyer, before the main presentation. This month: Minimum Wages for Thais and for Foreigners]

In 1999, Michel GUILLEMOT and his four brothers (all Ubisoft founders) founded GAMELOFT with the goal of producing quality games that consumers could easily download on their mobile phone.

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By 2003, over 100 mobile phones were compatible with GAMELOFT titles and the company was profitable.

Today GAMELOFT releases around 15 games every year, thanks to its 5,000 developers in 21 gaming studios around the world.

2 Million new GAMELOFT games are downloaded every day.

But like most video game studios, in the recent years GAMELOFT have changed their business Model from Premium (paid for) games to Freemium (free games with paid option) to adding Mobile Advertising as a core component of their monetization strategy. They have now become a media, selling directly their advertising space and relying on advertisers to drive recurring revenue.

Why these changes? What does this mean for the Gaming industry? And is this a viable Business Model?

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To find out, join us for this new chapter of Bangkok Entrepreneurs, and meet Patrick Lozare, Mobile Advertising Manager at GAMELOFT and Florent Vallauri, Sales Director India, Thailand and Pakistan at GAMELOFT, on Tuesday 20 October 2015 at 7pm at the Fourpoints by Sheraton hotel, for a presentation of the Game Industry new challenges and GAMELOFT's specific strategy.

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Q&A AND NETWORKING

The presentation will be followed by a Q&A session and some Networking time to give all attendees the opportunity to ask questions, meet the speakers and further explore the topic.

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VENUE

Fourpoints by Sheraton Hotel (Ground Floor)
Sukhumvit soi 15
BTS Asok - MRT Sukhumvit

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ENTRANCE FEE AND DRESS CODE

• Free for Premium Members (https://www.meetup.com/Bangkok-Entrepreneurs/pages/Premium_Member/),
• NEW: Pay now by Paypal: 150 baht (US $ 4.60) and jump the registration queue! Valid for payments before October 14th, 2015. Send your payment now to admin@bangkok-entrepreneurs.com
• 200 baht at the door for Members who RSVP,
• 300 baht at the door for Walk-in Guests.
  RSVP will be closed 6 hours before the starting time of the event. After that, walk-in will be the only option.

Note: Become a Premium Member (https://www.meetup.com/Bangkok-Entrepreneurs/pages/Premium_Member/) (only 1,000 baht for 1 year) and go to all our events for FREE. Click here for more info or to sign up (https://www.meetup.com/Bangkok-Entrepreneurs/pages/Premium_Member/).

Drink Prices: Beer (Bottle): 120 baht - Wine (by the glass): 170 baht.

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RSVP NOW (IN THE RIGHT COLUMN)!

RSVP will close at noon on the event's day (which means that after noon on that day, you will only be able to attend the event as a walk-in guest).

Note: if you are not a member of Bangkok Entrepreneurs yet, there are 2 steps in the process:

1. Apply to become a Member of the group,
2. Once your application has been approved, RSVP to the event.

Dress Code: "Startup Casual" but please no shorts and no flip-flops.

Cheers,
Bart, event organizer.