Designing for Scale - Panel Discussion with the Amazon Design Team

Please join us for this month's Bay Area UXPA meeting, hosted by Amazon at their Twitch location (thank you, Nandita Chakravarti!). Design leads from across multiple facets of Amazon ranging from Retail, Devices, and Digital content will discuss their experiences and provide insight into designing for scale, especially in large organizations. They will cover topics such as collaboration, design frameworks, innovating at scale, and what it takes to be successful when designing for a large, diverse, and growing customer base.

We will kick the event off with a presentation by Marisa Gallagher, Director of Design for Amazon Music, followed by a panel comprised of design leads discussing the topic.

Please be aware that you must provide your full name and email address in order to register for this event. Also, Amazon will require everyone to sign an NDA before they enter the building. We expect this meeting to be very popular, and will maintain a wait list. If you sign up and then are unable to attend, please cancel ASAP so that someone else can come. Thanks!

Agenda (times approximate):

6:00 - 6:45: Networking and refreshments

6:45 - 7:00: Chapter announcements and Amazon Welcome.

7:00 - 7:15 Lightening Talk

7:15 - Panel Discussion

8:00 - Q & A

8:15 - 9:00 or so: Continued Networking

Amazon Panelists::

Marisa Gallagher, Design Director, Amazon Music
Marisa runs the UX & Design group for Amazon Music, responsible for evolving the company’s design approach to streaming music, to make the best use of voice, personalization, and great programming across platforms, geographies, and tiers of service.

Taruja Parande, Design Lead, Retail Experience Design
At Amazon, Taruja helps customers discover information about products. She has worked extensively on conversational experiences. Taruja is passionate about mentoring women in her spare time.

Nandita Chakravarti (Panel Moderator), Design Lead, Retail Experience Design
Nandita helps Amazon customers save and engage with the things that they love on Amazon. She enjoys deep diving into complex customer problems, creating design frameworks and strategy as well as prototyping and storytelling.

Feryal Khawar, Senior UX Designer, Amazon Search
During her 6 year tenure at Amazon, Feryal has worked on browse and search experiences for Amazon Fresh, and developed badging frameworks, grid systems and product display systems for Search.

Kristine Hanson, UX Lead, Amazon Key
Pushing the boundaries of behavioral norms, Kristine is creating the future of delivery for Amazon households. She loves the intersection of hardware, software and experience design and can install a smart lock on your door in 15 minutes flat.

Alexis Gallisa, Senior Director of Design, Twitch
At Twitch, Alexis believes in frameworks, collaboration and contributions to enable designers to solve customer problems in one of the most unique spaces on the web. He also champions equality in accessibility, value, and representation in the workplace and within our products.

Danny Riddell, Design Manager, Amazon Music