When it comes to promoting your Meetup group and its events, the more places you share your brand, the better. Successful organizers leverage a wide range of outlets to promote their work. Here are a few great ways to share your Meetup group and events with the world.
Reach the right audience on Meetup
When you start a group on Meetup we help you promote your group and events to interested members in your area. We have millions of potential members who may be interested in your events, you just need to give them a reason to join you. Here are some best practices that can help us match you with potential members and help convince them to attend your next event.
- Consider your audience: Think about who the ideal members of your group are and what details would attract them. Your ideal members may be a broad or narrow group of people, and they may change over time, but having a person in mind will help your group’s focus.
- Choose relevant group topics: When you start a group, select topics that cover your groups’ larger theme (Outdoors, Book Club, Film) and ones that are more specific to your group (Trail Running, Mystery Novels, Women in Film).
- Spend time on names and descriptions: Your group and event names and descriptions are the first things potential members will read. They should be clear and convincing. Read more about writing group names and descriptions.
Leverage all of your networks
Building a brand means going above and beyond the normal methods of promotion. We’ll help you find likeminded members on Meetup, but you should also reach out to all of your potential networks. Here are some ways you can get started:
- Start a branded social media account: In addition to sharing your group and event links on your own social media accounts, you should start a dedicated page for your group. Whether you use it to spread the word for your next event or keep the conversation going between events, having a social media presence elevates your Meetup brand.
- Customize your group’s link: Having an easy-to-remember group link helps in multiple areas of promotion. You should share your group link whenever you get the chance, so go for something simple to remember and spell.
- Promote in real life: Never underestimate the power of the poster. Meetup events take place in real life, so you should reach your audience in real life too. Think about where a potential member might spend time: coffee shops, libraries, community bulletin boards, nature centers, or college campuses.
Focus on your event experience
The best way to show potential members that your group is worth joining is to host relevant, frequent, and interesting events. Your events are the heart and soul of your group; they’re where members will get together in real life. Follow these tips to ensure that your events generate repeat attendees.
- Help your members become advocates: The best advocates for your group are the people who know it best, your members. Encourage your members to bring their friends and spread the word about upcoming events.
- Bring branding to the event: Physical branding at your event helps members feel included and engaged. You can create a logo, print t-shirts, or go for something as simple as providing name tags. Anything that signifies that your members are sharing in the same communal experience.
- Keep up the momentum between events: The best time to promote your next event is at your latest one. Communicate often about upcoming events and schedule them in advance so members have plenty of time to join and share.
Last modified on October 17, 2023
