The Meetup team shares the latest news on our platform in this Meetup Live community update. This month, watch Meetup’s CTO, Rajib Ahmed (Twitter, LinkedIn), VP of Data & Machine Learning, Sach Sokol (LinkedIn), and Senior Director of Product, Prerna Singh (Twitter, LinkedIn), for insights on what Meetup has planned for the product including discovery experience, personalization, and experiment-based releases.
Main Takeaways:
- Changes Meetup made to the groups search page:
- Added the new group search experience using our new architecture
- Default to locally popular groups instead of empty state
- Up next: group search v2 algorithm that improves search result relevance
- Meetup recommends events differently for different users:
- Guest: Events by popularity
- New users: Events by topics of interest
- Existing users: Events that match interests and activity
- In 2020, we conducted over 50 split tests, and through these tests, we’ve enrolled more than 105 million members, organizers, and site visitors.
- If you have any feedback or suggestions for Meetup, please share them here.
- Interested in working at Meetup? Check out our careers page.
Top Q&A Questions:
- How will changes be rolled out to countries outside the US?
- Prerna: Truth be told, we haven’t been great at being able to roll out things internationally. We are changing this. One thing that has been definitely a change on our product team has been moving a lot quicker to release internationally.
- What determines if an event is popular or what shows up in the search?
- Sach: Proximity, so how close in space it is, and also quality and quality are popularity metrics based on how many people are RSVPing and visiting that event.
Search isn’t the only way that people users find content on Meetup. As users become active users and longstanding users. We know more about their own preference and put those in front of them. So if an event matches their interests we try to, we try to promote it. - Prerna: The other thing I will add is that on the organizer side. It depends on group activity. So if you’re an organizer, the more events that you’re creating the more activity that you have. It really does help elevate the group.
- Sach: Proximity, so how close in space it is, and also quality and quality are popularity metrics based on how many people are RSVPing and visiting that event.
- Will there be a marker for hybrid events?
- Prerna: We’re talking about hybrid events right now and how we’re going to support and be able to make sure that organizers can both have a physical location as well as a Zoom link, so it’s definitely part of the discussion.
Last modified on June 23, 2021
