Building Your Collector Circle

Berlin-based art curator and educator Jenia Yanes invites emerging and mid-career artists to two transformative workshops designed for the realities of the 2026 art world.

Kunstraum Heartspace is pleased to invite you to the next pair of workshops with curator Jenia Yanes. This new series is dedicated to the external architecture of an artistic practice: the first workshop (on June 14) focuses on collector circles and long-term relationships, the second (on June 21) on image, reputation, audience, and public communication.

## 14.06.2026 Building Your Collector Circle

A practical workshop on collector psychology, identifying and approaching your potential collectors, and building a long-term collector circle around your work using professional strategies adapted from galleries and dealers, so you can hold far more control over your career and sales.

Most artists have no real understanding of who their collector could be, how to recognise that person, where to find them, how to approach them, or how long-term relationships around an artwork are actually built.

Sales happen randomly, through acquaintances, occasional commissions, or vague luck, while the artist remains dependent on accident and has very little real control over the professional and financial side of the practice.

We will speak about different types of collectors, how to understand who your work is actually for, how to stop treating “the collector” as an abstract fantasy, how to begin forming a real circle of people around your work, how artists can use open studios, personal invitations, conversation, follow-up, and targeted relationship-building more intelligently, and how sales at a higher level are built through trust, context, and long-term human contact.
This workshop is for artists who:

• want to understand how collector relationships are actually built instead of relying on random sales or chance encounters;
• want to have more control over the commercial side of their practice instead of depending entirely on intermediaries;
• feel that their work could resonate with the right people, but have no clear system for identifying, approaching, and building relationships with them;
• want a more concrete and professional understanding of how sales happen around serious artistic work.

Please book your tickets here with Jenia Yanes.
You can attend in person or online.