A conversation with Bob Baxley on Apple’s enduring impact on product design

Please note: registrations are subject to host approval and space is limited 👉 Register: here

This meetup will be divided into two main parts, designed to provide both deep industry insights and interactive discussion:

Part 1: Keynote Talk & Q&A Speaker: Bob Baxley, Designer, Writer, & Advisor (ex-Apple, Pinterest, Yahoo!)
A Conversation on Apple’s Enduring Impact on Product Design:
Lately, industry conversations have been dominated by AI design tools and automated craft. In this wide-ranging talk, Bob explores how Apple influenced the fundamental relationship between humans and technology—reframing software not merely as a utility, but as a medium of individual empowerment.

> "I think the dream of a 'bicycle for the mind' is still out there, but it’s certainly gotten buried by the capitalist impulse over the past few years... My hope is to shift people’s thinking so that they see software as a medium — on par with movies, music, and books — versus a tool." — Bob Baxley

Part 2: Networking, Drinks & Refreshments Connect with fellow designers, product managers, and builders over drinks and light snacks provided by our host, N26.

## 🗓️ Agenda

• 17:00: Doors open & arrival
• 18:30: Keynote Talk + Q&A with Bob Baxley
• 19:30: Networking & Refreshments
• 21:00: Doors close

## 🚀 Registration & Security

While this event is completely free to attend, capacity is capped and subject to host approval. If you can no longer attend, please update your RSVP so we can free up a spot for someone on the waitlist.

Important Security Requirement:
Please sign up using your full legal name and bring a valid photo ID (Passport or ID Card) to the event. Due to N26 building safety regulations, RSVPs without full names cannot be approved, and security may decline entry if the name on your registration does not match your ID.

## 📚 Preparation (Optional)

If you'd like to explore the context before the talk, feel free to check out these resources:

• Book: Becoming Steve Jobs by Brent Schlender & Rick Tetzeli
• Podcasts: Raw Data (Prelude, Drop City, The Looking Glass)
• Articles: The Atlantic ("Beauty: The New Business Tool", "As We May Think")

## 👤 About the Speaker

Bob Baxley is a Silicon Valley–based designer, writer, and advisor with a 35-year career leading teams at Apple, Pinterest, Yahoo!, and beyond. Blending humanist philosophy with software design, he advocates for building products with deep empathy and concern for the people on the other side of the screen.