ProductTank Zürich

Connecting business goals with outcomes and everyday product work
Why is it still so difficult for product teams to clearly explain how their work contributes to business goals?

Impact Mapping is a simple but powerful tool that helps teams connect the dots between “what are we building?” and “why does this matter?” by connecting

• Business goals
• Actors
• Behavioural changes and outcomes
• Concrete solutions

In this hands-on crash course, we will build an impact map together based on an example goal. Step by step, you will practise connecting:

Goal → Actor → Outcome → Solution

You’ll leave with a clear mental model you can immediately apply in product discovery, roadmap discussions, or strategy conversations.

Agenda
17.45 Doors open
18.00 Impact Mapping Workshop
19.00 Networking

Who is this workshop for?
Designed for Product Managers, Product Designers, and Product Engineers. The number of participants is limited to keep it hands-on.

Thank you to our sponsor Liip!
Liip is a Swiss digital agency striving for digital, human progress by building user-centred products with lasting social, environmental and economic value.