B2B-Inhaltsmarketing

**After a long winter hibernation, we're baaack!** Let's start off the kayaking season on the Rio Nabão while the water levels are still high from the rainy season. We will paddle 7 kms down the lush, isolated river landscapes from the beach in Sobreirinho all the way to the templar city of Tomar, passing through a few "mini rapids" and one portage near an abandoned paper factory. Whether you're an experienced kayaker or a sporty beginner looking to try something new, this event is perfect for outdoor enthusiasts. **Duration**: approx. 5 hours in total * 3 hours on the water (incl. breaks) * 2 hours for a picnic lunch and swim at the river beach **Price**: €20 per person. This includes: * Kayak rental, including life jacket and paddle * Certified monitors to ensure the safety of all participants To reserve your spot and facilitate organization with the kayak company, please send your **payment** via Revolut (@maaadison) or MBWay (+491624520214) **by the end of the day Tuesday, April 7th**. First come, first served! **What to bring:** * Swimsuit, neoprene, and/or clothes that can get wet * Shoes/sandals that can get wet * Sunscreen and hat * Change of clothes, second pair of shoes, and a towel * Waterproof case for your phone to take pictures along the way * Picnic lunch and blanket **Level:** Suitable for sporty beginners and children (12+). Well-behaved dogs welcome. Basic instructions will be given by the guides before we begin. The kayak rental company covers personal accident and civil liability insurance at no extra cost. Safety is taken very seriously and there will be certified monitors guiding us along the descent. **How to get there**: 🚙 : Arrive by **09:30** by car(pool) to the [river beach in Sobreirinho](https://maps.app.goo.gl/bnyce8K8AmWaySSP6) After you have pre-paid, you will be invited to the WhatsApp community to organize carpooling as well as share pictures and other event-related information. There is no public transport in the area, so make sure to join the group chat! **Important notes:** * If the water levels/current are not safe on the day of our descent, we will switch to the nearby river Zêzere * This event will take place even with a chance of light rain - consider a rain jacket for your own comfort See you on the water! *Lisbon Kayak Crew is not liable for any damages or injuries incurred during this activity. Please evaluate your own health and physical state and participate at your own risk.*

Join the CONNECTED Westerville Mastermind Group for a dynamic afternoon of B2B networking! This event is perfect for professionals looking to expand their business connections, share insights, and foster collaboration within the community. Whether you are a seasoned entrepreneur or just starting out, this event offers a valuable opportunity to exchange ideas, build relationships, and grow your network in a supportive environment. Connect with like-minded individuals, explore potential partnerships, and discover new opportunities for professional growth. Don't miss out on this chance to enhance your business network and take your career to the next level with CONNECTED Westerville Mastermind Group! We meet the 4th Monday of every month from 11am-1pm. Welcome and general networking from 11am - 11:30am with core meeting 11;30 - 12:30 and a final round of networking from 12:30 - 1pm.

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.