Branded Content

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty. Join the local UX and Digital Design community for a casual monthly breakfast. Look for us upstairs!

## Pickleball League \| Singles \| 20s\, 30s\, 40s \| Columbus\, OH Ditch the dating apps and meet singles in real life — on the courts for 8 weeks. This event is ALL done through Eventbrite, we must register in advance. [The link is here! ](https://www.eventbrite.com/e/pickleball-but-everyones-single-datecolumbus-tickets-1984560246119?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl) April 13th - June 1st. 6:00PM - 8:00PM. Monday Nights. Whether you’re a seasoned player or brand new, this league is all about connection. 👉 **Never played before?** No problem! For the first **three weeks**, instructors will be on-site for the first 30 minutes to teach you the basics and get you comfortable jumping in. We’ll run this as **open play** — you’ll rotate courts and partners for casual games and maximum mingling. Winners stay for one round before rotating, giving you plenty of chances to meet someone new. 📅 **Mondays\, April 13th \- June 1st \| 6:00–8:00 PM** 📍 **Paddle Taps** \| 535 Lakeview Plaza Blvd\, Worthington\, OH 43085 **⭐ May 4th — Best Dressed Night: Star Wars Edition** *May the Fourth Be With You!* Dust off your Jedi robes, break out the lightsaber, or go full Chewbacca. Come dressed up, bring your A-game, and may the force (and your dinks) be with you. Best dressed winner picked by the volunteer sqaud, Winner will receive a prize! **🍽️ May 25th — Memorial Day BBQ POST PLAY** End your Memorial Day weekend with pickleball and pickleball BBQ! Paddletaps will provide the burgers & hot dogs, you're welcome to bring your fav app or dessert to share with the crew! **What to Know** * Paddles available each week — or bring your own * Locker room on-site * Full restaurant + bar available * Play runs every Monday from 6:00–8:00 PM for 8 weeks * Eat, drink, and mingle during and after play * Tickets are **non-refundable** Ready to meet your pickleball partner (and maybe more)? 🎟[ ](https://www.eventbrite.com/e/pickleball-but-everyones-single-datecolumbus-tickets-1984560246119?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl)**[Sign up now — spots will go fast!](https://www.eventbrite.com/e/pickleball-but-everyones-single-datecolumbus-tickets-1984560246119?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl)** ### Event Guidelines 🚫 No rude or inappropriate behavior 📸 Photos may be taken for promotional use 📵 Be present — phones away, eyes up ✨ Be open, have fun, and enjoy the experience

Dinner and dancing

This is an in-person meeting. Would you like to know the Real You, not just a shadow of yourself? Does your life energy feel somehow trapped within? Does your self-confidence get easily shaken? Do you get in the way of your own goals? We will discuss the real source of all this, what holds you back in life, and how to handle it so you can achieve more successful and happier living. Perhaps you get weighed down with negative emotions you can't seem to shrug off. Or find yourself doing strange and irrational things - not really being yourself. We will cover why that is and tools that work to help you unearth your self, your self-confidence and motivation. This meeting will help you learn about how to effectively overcome: -Out-of-control unwanted emotions -Low self-esteem -Anxiety -Negativity -Stress -Irrational fears -Traumatic or painfully emotional incidents -Breakups -Betrayals -Feeling like you're not really yourself -Self-doubt... We will discuss how to unleash the inner you and tap into your true potential. So come to this online meetup! This meeting is sponsored by the Hubbard Dianetics Foundation of Central Ohio

Let’s try this popular Italian restaurant in Reynoldsburg. This is the menu: https://scaliristorante.com/#4e468054-0235-43e2-81c2-44e061341e9e

AI is changing how art is made. But when does it stop being your work and start being the machine’s? This month we're going to be doing a panel with with digital image, music, and written word artists, talking about at what point, while using AI in the creation process, does the work become not the artist creation? We encourage audience participation during this event that will be moderated by Chris Slee. Whether you’re deep in the field or just getting curious, come connect with others building and exploring AI in Columbus. Sponsored by [Transform Labs](https://www.transformlabs.com/services)