Inbound-Marketing

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

We will meet next to the restrooms at the [Big Meadows Picnic Area](https://www.metroparks.net/wp-content/uploads/2022/06/HBK_Web_1980.png). They're all the way at the back of the park, and they can be found at coordinates [40°09'06.6"N 83°02'30.2"W](https://www.google.com/maps/place/40%C2%B009'06.6%22N+83%C2%B002'30.2%22W/@40.151828,-83.0423587,214m/data=!3m2!1e3!4b1!4m10!1m5!3m4!2zNDDCsDA5JzA4LjAiTiA4M8KwMDEnNDUuMSJX!8m2!3d40.1522222!4d-83.0291944!3m3!8m2!3d40.151827!4d-83.041715?entry=ttu&g_ep=EgoyMDI0MTIwNC4wIKXMDSoASAFQAw%3D%3D) (near the playground and the zip line). We'll hike about 5 miles at [Highbanks Metro Park](https://www.metroparks.net/parks-and-trails/highbanks/) on the Dripping Rock and Overlook Trails. Afterward, we'll head over to [Olentangy River Brewing](https://www.olentangybrew.com/) for drinks, coffee, or food (their Sunday [food truck](https://www.olentangybrew.com/eventsandfood) is Venezuelan and always gets good reviews). The actual address of the brewery is [303 Green Meadows Dr S, 43035](https://www.google.com/maps/place/303+Green+Meadows+Dr+S,+Lewis+Center,+OH+43035/@40.1551938,-83.0144045,17.25z/data=!4m6!3m5!1s0x8838f395cef06c97:0xe407de61b3e30069!8m2!3d40.1551765!4d-83.0124352!16s%2Fg%2F11c26jc7j9?entry=ttu). If you can't make the hike, we should be there by noon. **How to find our starting point in Big Meadows:** If you are new to Highbanks, the Big Meadows picnic area is 1.5 miles into the park just after you turn into the park off of U.S. Route 23. That is, after you enter the park, drive a mile and a half into the park. You will come to a crosswalk with a yield sign in the middle of it (this is not to be confused with the first such crosswalk you come to just in front of the Nature Center, which you arrive at maybe a quarter of a mile into the park). Just after this second crosswalk, make a left. Then make another almost immediate left into the parking lot on your left. There you will see the jungle gym and the kiddie zip line to your left. I will be just in front of the restrooms just a bit further down from the jungle gym and picnic shelter; the restroom building will also be on your left.

Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty. Join the local UX and Digital Design community for a casual monthly breakfast. Look for us upstairs!

Looking for new clients? Join us for lunch and meet our group. Bring your business cards and other materials to hand out - you will have an opportunity to tell us about your business. Our speaker this week is **Sherry Long, Owner of Access Title Agency**. Her agency does residential and commercial title work. Learn about how a title agency ensures your property is free and clear of all encumbrances. All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)

**Understanding the Columbus Housing Market** An easy‑to‑understand snapshot of the Columbus housing market, highlighting current conditions and key factors influencing buyers, sellers, and homeowners. This is a relaxed, no‑pressure event where you can ask questions and get practical advice. Hosted by: Katie McCartney, Broker & Senior Real Estate Specialist® (SRES)

AI is changing how art is made. But when does it stop being your work and start being the machine’s? This month we're going to be doing a panel with with digital image, music, and written word artists, talking about at what point, while using AI in the creation process, does the work become not the artist creation? We encourage audience participation during this event that will be moderated by Chris Slee. Whether you’re deep in the field or just getting curious, come connect with others building and exploring AI in Columbus. Sponsored by [Transform Labs](https://www.transformlabs.com/services) Sign up also accessible via [Transform Labs Luma](https://luma.com/55umjqta)