Manufacturing

Debut of Clank! Legacy 2 campaign. CLANK! Legacy returns with an epic sequel — **[Clank! Legacy 2: Acquisitions Incorporated - Darkest Magic](https://boardgamegeek.com/boardgame/383010/clank-legacy-2-acquisitions-incorporated-darkest-m)**. Play co-operatively and competitively in the world of Penny Arcade's Acquisitions Incorporated! This campaign has already a fixed group to play it.

Welcome to TechTuesday at HSBXL. It’s where tech enthusiasts hang out, projects get tinkered with, and the occasional debate over the best programming language ensues. Whether you’re an old hand at hacking or just dipping your toes: * **Chats & Code**: Engage in hushed tech tales, showcase your latest digital masterpiece, or simply bask in the mesmerizing rhythm of coders at work. * **Ambient Rhythms**: We curate a backdrop of everything from ambient rock to downtempo electronica. It sets the mood, enhancing the creativity without becoming a distraction. * **Refreshment Protocol**: Club Mate to fuel your creativity, assorted beers for contemplation, and soft drinks for a refreshing pause. Choose your brew. * **Machinery Magic**: Our space boasts more than just computers. Soldering irons hiss and 3D printers hum, telling tales of projects brought to life. * **Knowledge Exchange**: Encountered a tech puzzle? Someone in the room might have just the insight you need. And if you’ve unraveled a digital mystery, consider sharing it. **Note**: The beauty of HSBXL is its welcoming ethos. Member or not, if you’re curious and respectful, you’re one of us. ### Getting to HSBXL HSBXL, the beacon for tech enthusiasts in Brussels, awaits. For your navigational needs, check [here](https://hsbxl.be/enter/). Barrier issues? Broadcast at +32 28804004. For real-time digital dialogues, tap into our [Matrix chatroom](https://matrix.to/#/#hsbxl:matrix.org). ### Bring Along Your tech gear, a project in progress, or simply a mind open to the endless possibilities of tech. That’s TechTuesday at HSBXL. A laid-back evening where tech happens, naturally. See you there.

Let's meet to write! Schedule : 18:30 - 18:45: Arrival & introduction tour. Share briefly with the group your project and the "goal of the day". 18:45 - 20:00 : Let's write! 20:00 : Closing tour. Did you achieve the "goal of the day" ? See you soon !

## **June 2nd, 2026 @KU Leuven (Heverlee)** ### **Location:** **KU Leuven Dept. Computer Science** Auditorium A.00.225 Celestijnenlaan 200A 3001 Heverlee ### **Agenda** * 17:45 - 18:30 : Welcome (drinks + sandwiches) * 18:30 - 18:40 : **OWASP update** * 18:40 - 19:40 : **Secure Coding with AI: Building Safer Software with Claude Code and Codex** (by Jim Manico, Manicode Security) * 19:40 - 19:50 : break * 19:50 - 20:50 : **The Vulnpocalypse is hitting the physical realm: Reverse-engineering IoT devices with open source tooling and LLMs** (by Georges Bolssens, Toreon) More info can be found on the Belgium OWASP chapter page at [https://owasp.org/www-chapter-belgium/#div-meetings](https://owasp.org/www-chapter-belgium/#div-meetings) . Our chapter meetings are open for everyone, and attendance is free of charge. We ask you to register on Meetup in order to provide you with last-minute updates, if needed.

🇬🇧 EN 🇬🇧 🔥 SALSA CUBANA CLASSES ARE BACK 🔥 We are delighted to see you again for the start of the 2025/26 academic year 👉 Find all the needed information on our website : **[https://danzamania.be/](https://danzamania.be/horaires/?fbclid=IwZXh0bgNhZW0CMTAAYnJpZBExUjNGU3gzRWdsUFlWMGJMQgEeCHgiKV40mum5hOp5szt0Lxx3U-5DyHO_wR_ZJekcr_m7EFRdpcRthKRV9EU_aem_W6hFXCri8O6Kd9el-RIuIQ)** ✅ PROGRAMME ✅ 👉 TUESDAY 16/09 7:00-8:00 pm - Salsa Level 1A @ Salle Oxygène - Angie, Octavia & Raffa 8:15-9:15 pm - Salsa Niveau 1B\* @ Salle Ste Suzanne - Tine & Sam 8:00-9:00 pm - Salsa Cubana Level 2 @ Salle Oxygène - Angie, Octavia & Raffa \*The Level 1B course is the same as the Level 1A course. It will be taught by Tine & Samuel and starts at 8.15 p.m. It allows those who wish to arrive one hour later and have a group of about 10 people. 👉 WEDNESDAY 17/09 7:00-7:30 pm - Body Expression @ Salle Oxygène - Yusnay, Tine & Raffa 7:30-8:30 pm - Salsa Level 3 @ Salle Oxygène - Yusnay, Tine & Raffa 8:30-9:30 pm - Salsa Level 4 @ Salle Oxygène - Yusnay, Tine & Raffa 👉 THURSDAY 18/09 8:00-9:00 pm - Cuban Salsa Partnerwork - Level 1 + @ Studio Empain - Zoli 9:00-10:00 pm - Cuban Salsa Partnerwork - Level 2 + @ Studio Empain - Zoli 👉 FRIDAY 19/09 8:30-9:30 pm - Rueda de Casino @ Vibrato - Team Danza Mania 9:30-12:30 am - Practica & Entertainment with DJ Joel 💃 Dale Mambo🕺

EN (FR en bas): We're still accepting people in our classes. Join us!​ -step 1: Book here! -> [https://www.danceproject.be/reservations.html](https://www.danceproject.be/reservations.html) -step 2: Show up! [Schedule](https://www.danceproject.be/classes.html#schedule) Fees : [All info on trials, packs, subscriptions here](https://www.danceproject.be/classes.html#fees) Locations: -Parc du Cinquantenaire, Brussels Metro/Tram: Mérode Salsa, Bachata, Lindy Hop, Forró Intro - 1: From base to the dancefloor! When you come for the first time we go over the base & rhythm with you. Then you are included in the group and everybody learns the same new steps for which you just need the base. Practice makes perfect: just relax and enjoy Salsa, Bachata, Lindy Hop and/or Forró! Our group is very welcoming and looking forward to meet new dancers! Salsa, Bachata, Lindy Hop, Forró Roots I - 2: Ready to go deeper on Salsa, Bachata, Lindy Hop &/or Forró? Let's go! [https://www.danceproject.be/classes.html#improvers](https://www.danceproject.be/classes.html#improvers) Salsa, Forró Roots II - 3: Looking for #SalsaChallenge? Already familiar with Forró Root? We've got your back! [https://www.danceproject.be/classes.html#intermediates](https://www.danceproject.be/classes.html#intermediates) More info: -Web: [https://www.danceproject.be](https://www.danceproject.be) -Whatsapp: +32 493 16 41 10 -Mail: brussels.salsa.project@gmail.com -[Facebook](https://facebook.com/brussels.salsa.project) -[Instagram](https://instagram.com/brussels.salsa.project) \-\-\-\-\- FR: Nous acceptons encore de nouvelles personnes dans nos cours. Rejoins-nous ! -1ère pas : Fait ta réservation ! -> [https://www.danceproject.be/reservation.html](https://www.danceproject.be/reservation.html) -2ème pas : Vient danser ! [Horaire](https://www.danceproject.be/cours.html#horaire) Les prix : [Toutes les infos sur les essais, packs, abonnements ici](https://www.danceproject.be/cours.html#prix) Endroits : -Parc du Cinquantenaire, Brussels Metro/Tram: Mérode Salsa, Bachata, Lindy Hop, Forró Intro - 1 : De la base à la piste de danse ! Lorsque tu nous rejoins on voit la base et le rythme avec toi. Ensuite, tu es inclus dans le groupe et tout le monde apprend les mêmes pas pour lesquelles tu as juste besoin de la base. C'est en forgeant qu'on devient forgeron : détend-toi et profite la Salsa, de la Bachata, du Lindy Hop et/ou du Forró ! Notre groupe est très accueillant et a hâte de rencontrer de nouveaux danseurs ! Salsa, Bachata, Lindy Hop, Forró Roots I - 2 : Prêt à approfondir la Salsa, la Bachata, le Lindy Hop &/ou le Forró ? Allons-y! [https://www.danceproject.be/cours.html#inities](https://www.danceproject.be/cours.html#inities) Salsa, Forró Roots II - 3 : Tu cherches #DefiSalsa ? Tu connais déjà Forró Roots ? Nous sommes là pour toi ! [https://www.danceproject.be/cours.html#intermediaires](https://www.danceproject.be/cours.html#intermediaires) Plus d’info: -Web: [https://www.danceproject.be/fr.html](https://www.danceproject.be/fr.html) -Whatsapp: +32 493 16 41 10 -Mail: brussels.salsa.project@gmail.com -[Facebook](https://facebook.com/brussels.salsa.project) -[Instagram](https://instagram.com/brussels.salsa.project)

Join our next meetup at Collibra on June 4th! We will have 3 talks about OpenTelemetry and will share some food and drinks while networking **Location:** Collibra, Rue Picard 11, 1000 Bruxelles **Agenda:** 17:45 : Doors open 18:00 - 18:30 : Drinks and pizza 18:30 - 19:10 : Talk #1 OpenTelemery on Kubernetes with EDOT: Getting started and what's ahead 19:10 - 19:50 : Talk #2 Taming Tenancy, Cost and Architecture at Collibra Through OpenTelemetry and Our Telemetry Backbone 19:50 - 20.30 : Talk #3 Closing the Observability Gap: OpenTelemetry Meets Elastic at Telenet 20:30 : Wrap up **Talks:** **#1 OpenTelemery on Kubernetes with EDOT: Getting started and what's ahead** **OpenTelemetry has become the default way to instrument applications and infrastructure, and Kubernetes is one of the places where it makes most sense to use it.** This talk is a tour of OpenTelemetry on Kubernetes, focusing on the Elastic Distribution of OpenTelemetry (EDOT). We will explore the OTel basics (general architecture, signals) and the recommended way to deploy OTel on Kubernetes using the OpenTelemetry Operator. A live demo with an Elastic backend will showcase the correlation of metrics and logs, demonstrating how everything ties in together. Finally, it will cover the current community effort to stabilize Kubernetes observability, including the promotion of Kubernetes attributes to release candidate status and the latest updates to the semantic conventions for Kubernetes metrics. This session is useful for beginners trying to get into OTel, and for those running OTel in their Kubernetes cluster and trying to get some insights on what is to come. *Speaker: João Marques Correia, Software Engineer at Elastic* **#2 Taming Tenancy, Cost and Architecture at Collibra Through OpenTelemetry and Our Telemetry Backbone** Operating a SaaS platform presents the same observability problems as any other enterprise, but due to the scale and tenancy, we introduce a huge multiplier on the observability signals, having an effect on cost and effectiveness. This session dives into the techniques Collibra used to tame these problems and how to maintain clarity when infrastructure spans virtual machines, modern Kubernetes clusters, and a complex mix of single- and multi-tenant architectures. Without the right context, telemetry data becomes a noisy, indistinguishable flood. We will dive into the architectural decision to leverage the C4 system model, ensuring every piece of telemetry carries the vital context of what it belongs to and where it sits in the hierarchy. Enabling us to gain insights into both signal attribution and allowing virtual chargebacks. The presentation details the implementation of a pipeline using custom-built OpenTelemetry collectors designed to handle the data and enrich it before sending it to the appropriate backends. This session will give you practical insights on the challenges SaaS platforms have, but the techniques that are used to tame them can be applied everywhere. *Speaker: Alex Van Boxel, Principal System Architect at Collibra* **#3 Closing the Observability Gap: OpenTelemetry Meets Elastic at Telenet** Modern systems generate more telemetry than ever, but without consistency, that data quickly becomes noise. At Telenet, we turned to OpenTelemetry to standardise how we collect and enrich observability data across our bare-metal Kubernetes clusters. This talk dives into how we integrate OpenTelemetry into our engineering workflows and couple it with Elastic for storage, analysis, and visualisation. We’ll walk through our architecture, instrumentation strategies, and how we ensure high-quality telemetry that engineers trust. Along the way, we’ll highlight real use cases, from debugging production incidents to improving service performance, and discuss what worked, what didn’t, and what we’d do differently today. If you're an Elastic user looking to adopt or scale OpenTelemetry, this session will help you bridge the gap between theory and practice. *Speaker: Reidar Veroft, Container Platform Engineer at Telenetgroup* **Bios** **Alex Van Boxel** is a Principal System Architect at **Collibra**. With an engineering background in Research and Development at Alcatel-Lucent, Progress Software, and Veepee he loves to focus on the fundamental building blocks of the software industry. That means reading, understanding, and contributing to specifications, as well as contributing to the Open Source projects that run through our infrastructure. He is code-owner of two components of the OpenTelemetry collector. **João Marques Correia** is a Software Engineer at **Elastic**. Having recently joined Elastic, he has been focusing on OpenTelemetry, with a bigger effort being put into Kubernetes metrics stabilization. Before joining Elastic, he worked as a Software Engineer at Cisco on a Data Center network controller. He is drawn to distributed systems, and in particular how to observe them and keep them working reliably. **Reidar Veroft** is a DevOps Engineer at **Telenet**, where he builds observable, reliable systems that power critical infrastructure across Belgium. From the 5G core to our voice core, he focuses on making sure the systems behind Telenetgroup are not only running, but fully understood through high-quality telemetry. **Thanks to Collibra for hosting this meetup!**

**Somatic Movement** is a powerful method based on principles and wisdom from Eastern movement practices, such as yoga and Tai Chi, as well as Western techniques and insights from neuroscience, trauma therapy, and burnout recovery. The goal is to activate your body and brain by allowing energy to flow through your system without overloading the nervous system. This is achieved through gentle, intentional movements, stretches and exercises, but also by increasing awareness and sensory perception — both internally (within ourselves) and externally (of our surroundings). Combining tension-releasing stretches, easy flow-restoring exercises (using trees, branches, logs, stones, hills...), doing silent or touch meditations and playful authentic relating games, we're able to release a lot of stored tension and start to feel free, open-hearted, unassuming and adventurous again. The 2h-sessions focus on gradually increasing physical resilience, but include emotional and energetic aspects as well to restore balance in body, mind and spirit. There is no competitive stake, there are no extremes or high-intensity actions involved. But we do sometimes challenge our personal comfort zones a bit, sliding in and out, bumping into some limiting belief or conviction we might carry within. We learn by looking at things from different perspectives. The sessions are guided by seasoned therapist Ken. For more info on his practices, please visit: www.nieuwegrond.be **PRACTICAL** This is a free introduction session for you. But since this is a professional practice, where paying people might participate as well, we can only offer this once. If you wish to continue afterwards, you can talk to Ken personally or book through his website mentioned above. The session starts at 10h sharp and ends at 12h. Meeting and end-point is always Parking Forest Playground Everzwijnbad, Weertsedreef 16, Oud-Heverlee at the border of Meerdaelwoud. Please read the location description well, Google Maps can be a bit tricky. Since we're in the forest and will connect with trees, branches, soil etc, please make sure your clothes can handle this. If you wish, you can bring some water and small towel for comfort, but it's not a must. Please be aware that the organizer can not be held responsible for any damage or losses you might suffer. A safe environment is a priority for everyone. The event will be cancelled only when the weather really doesn't allow it. If you have any other questions, please don't hesitate to ask via personal message. We hope to see and connect with you there! Ken

Making the new Friends after work or in your vacation.

FOREST PLAY (10h-12h) The Forest Play - sessions are inclusive, nurturing and natural reconnecting events, focussing on restoring or replenishing energy, the sense of joy and personal perspective by interacting (and playing) with nature's healing elements. Combining tension-releasing stretches, easy flow-restoring exercises (using trees, branches, logs, stones, hills...), doing silent or touch meditations and playful authentic relating games, we're able to get in touch with our inner-child and start to feel free, open-hearted, unassuming and adventurous again, bringing back the joy and vitality we all carry deeply within, but often believed to have been lost. Our hearts gradually open and start reconnecting again. The 2h-sessions focus on gradually increasing physical resilience, but include emotional and energetic aspects as well to restore general holistic balance in body, mind and spirit. There is no competitive stake to it, there are no extremes or high-intensity actions involved. But we do play gently with our personal comfort zones, sliding in and out, at times challenging our personal beliefs, convictions and limitations. These edges are where the real learning takes place, so take note. The sessions have powerful therapeutic value. They are developed, customised and guided by specialised trauma therapist Ken Christiaens. All exercises, while feeling light and fun, have a foundation in trauma and tension-releasing therapies, with elements of inner child work, constellations, reiki, NLP, somatic work, role/game play and meditation. Nature's increased healing potential (forest bathing) is fully being harnessed here. For more info on the therapeutic practice of Ken, please visit: www.nieuwegrond.be PRACTICAL The Forest Play-session starts at 10h sharp and ends at 12h. It costs 18e to participate. Meeting and end-point is always Parking Forest Playground Everzwijnbad, Weertsedreef 8-10, Oud-Heverlee (please read location description well, Google Maps can be a bit tricky). You actually might get a bit dirty and sweaty at some point, please prepare for outdoor nature workout: sporty shoes with ribs, sporty clothes, maybe a small towel (feet might get dirty or wet) or anything you feel comfortable with. Regarding the payment: You will be asked to transfer 18e to Ken's account beforehand or bring it on the day itself. Your participation is only confirmed if you have confirmed the payment as well. The event will be cancelled only when the weather really doesn't allow it. If you have any other questions, please don't hesitate to ask via personal message. We hope to see and connect with you there!

**Welcome to the Sixth BDEN Meetup!** AI is moving fast, and developers are right in the middle of it. Some are already experimenting with AI-assisted coding, agents, MCP servers, and local models. Others are still trying to understand what all these new concepts really mean and where to start. This meetup is designed for both. For our sixth Belgian Developer Experience Network meetup, we will focus on what AI means for developers today: how agentic systems are built, how they can be used safely, and what it takes to bring them closer to production in an enterprise context. As always, expect more than slideware. We will have explanations, demos, real-world discussion, and enough space for questions and networking. Mark your calendars for the 4th of June, because it is going to be an evening packed with practical insights into AI, agents, developer workflows, and production readiness. **Location** This meetup will take place as part of Red Hat Tech Day Belgium, hosted at The Montil in Affligem. Red Hat Tech Day is a one-day conference for both technical and non-technical audiences. This year, for the first time, the event will also include a dedicated developer track, focused on the latest technologies and methodologies from the AI and software development communities. You are also welcome to register for the full event here: https://reg.experiences.redhat.com/flow/redhat/3977379/fieldeventsregapproveform/page/landingregistrationpage **Schedule** 17:00 - 18:00 Doors open 18:00 - 18:15 Intro session 18:15 - 19:15 AI agents, skills, demos and sandboxing 19:15 - 19:30 Break 19:30 - 20:30 Panel discussion: putting agentic AI in production 20:30 - 22:00 Networking & food **Sessions** **Session 1: AI agents, skills, demos and sandboxing** **Speaker:** Burr Sutter, Director of Developer Experience at Red Hat **Description:** AI is no longer just about sending prompts to a chatbot. Developers are now exploring skills, agents, tools, MCP servers, and workflows where AI systems can take action instead of only generating text. In this session, Burr Sutter will explain what skills and agents are, how they work, and why they matter for developers. Through demos, he will show how these concepts are implemented and defined within Red Hat, and how agentic systems can be sandboxed with technologies such as OpenClaw. Whether you are new to AI or already experimenting with agents in your own workflow, this session will help you connect the concepts to practical developer use cases. **Session 2: Panel discussion: putting agentic AI in production** **Panel participants:** Burr Sutter, Director of Developer Experience at Red Hat Stephan Janssen, founder of Devoxx and organizer of Devoxx Belgium One mystery guest, to be announced later this week **Description:** Building a demo with AI is one thing. Putting AI, and especially agentic AI, into production is something else. After a short break, we will continue with a panel discussion on what it takes to use AI safely and effectively inside an organization. We will discuss how to get started, what developers should keep in mind, what organizations need to prepare for, and how to think about governance, security, reliability, and platform support. The panel will bring together different perspectives from developer experience, AI-assisted software development, enterprise readiness, and the changing role of developers in the age of intelligent systems. This panel is for developers who are curious about AI, developers already using AI tools, and teams wondering how to move from experimentation to real adoption. **About Stephan Janssen** Stephan Janssen is the founder of Devoxx and organizer of Devoxx Belgium. In recent years, his work has focused heavily on LLMs, AI-assisted software development, and Agentic Engineering. He actively explores technologies such as local and cloud-based LLMs, multi-agent systems, MCP, RAG, Spec-Driven Development, and AI-powered developer workflows. Stephan is also the creator of DevoxxGenie, an open-source IntelliJ IDEA plugin that enables developers to interact with local and remote LLMs directly from their IDE. Through talks, workshops, and R&D projects, he focuses on how AI agents are transforming software engineering and how developers are evolving from traditional coders into orchestrators of intelligent systems. More info: [https://stephanjanssen.be](https://stephanjanssen.be/) **About Philippe Bogaerts**: And our next panel speaker is Philippe Bogaerts. Philippe is co-founder and organizer of BruCON, and an enthusiastic researcher and trainer in the world of building, securing, and hacking agentic systems. He is also a wonderful public speaker. Philippe has already presented twice at BDEN, and every time he brings exactly the kind of energy we love: hands-on, practical, sharp, and anything but boring slideware. It is a pleasure to see him explore, break, test, and hack in the agentic AI space. He is one of those speakers who keeps you interested from the first second to the last, because he does not just talk about the topic. He actually gets his hands dirty. With Philippe joining Burr Sutter and Stephan Janssen, this panel is shaping up to be something special. Really looking forward to this one. **Additional note** ***This meetup includes food. Please keep your RSVP status up to date so we do not waste any food. In case you are no longer sure you can join in person, please update your RSVP accordingly.***

Dear beautiful people :) This meetup was created with the intention of connecting people, and it remains a safe and welcoming space where every opinion matters and inclusivity is the pillar of the event 🤗. Whatever your reason for coming — curiosity, practicing a language, meeting new people, hanging out, disconnecting from work, or simply nostalgia — you will be warmly welcomed in a respectful and open environment. If you don't find someone who speaks the language you're learning, don't worry. Every person here is a doorway to a new culture, a new story, and at least one new word. ⭐ **Golden Rules** Respect everyone – Every opinion and culture matters 🌎 Be inclusive – Make space for everyone at the table 🤝 Listen as much as you speak – Real connections come from sharing 👂 No discrimination or harassment – This is a safe space 🛡️ Stay curious and open-minded – You never know who you’ll meet ✨ Entry: **No fee, just grab a drink 🍹** **“International accents, real connections” 🌍🗣️** Hope to meet you soon :)

Making news Friends doesn’t not be hard at all🤍❤️

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

Start your week the right way with Manic Mondays. Giving you an enjoyable Bachata lesson with a push of cool moves. The second hour has Beginner/Intermediate Salsa on 1. You must understand basic Salsa skills to participate. 730pm-830pm Bachata Cool Moves 830pm-930pm Salsa On 1 (Beginner/Intermediate) 15 for One Class 20 for Both Free Parking & Plenty of Dance Space. Viva Dance Columbus 2809 Festival Lane Dublin OH 43017

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Topic to be announced. **THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/ **DIRECTIONS** Franklin University Fisher Hall 300 E. Main St, Columbus, OH 43215 Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8 Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map. NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com