Marketinganalyse

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

**💖 Speed Dating from Home – Meet Indianapolis Singles Live on Zoom** This online speed dating event is built around a host who sets the tone, keeps things easy, and helps people feel comfortable from the first minute. Ditch the apps. Meet Indianapolis singles face-to-face on Zoom tonight. It's simple: complete a short personality quiz, jump on Zoom, and meet Indianapolis singles in guided one-on-one rounds. Matches shared afterwards. **Pick your age group and sign up:** - **Ages 18-32** → [REGISTER HERE](https://tempodating.com/product?productId=430.0&productType=onlineSpeedDating&city=Indianapolis&groupurlname=downtown-local-singles-mixer-and-mingle&ar=18-32&face_v=3.0) - **Ages 30-46** → [REGISTER HERE](https://tempodating.com/product?productId=430.0&productType=onlineSpeedDating&city=Indianapolis&groupurlname=downtown-local-singles-mixer-and-mingle&ar=30-46&face_v=3.0) - 🚀 **Ages 40-58** → [REGISTER HERE](https://tempodating.com/product?productId=430.0&productType=onlineSpeedDating&city=Indianapolis&groupurlname=downtown-local-singles-mixer-and-mingle&ar=40-58&face_v=3.0) **⚠️ Your RSVP doesn't guarantee a place.** Click your age group link below, register, and take the personality quiz to lock in your spot. Limited places. --- 👥 **Best for:** - People fed up with swiping who want actual conversation - Busy professionals who don't want to waste evenings - People re-entering the dating scene after a break 🧭 **How the session runs** 1. **Pick your age group** – Register through your link above. 2. **Take the personality quiz** – We use it to pair you with compatible Indianapolis singles. 3. **Log in** – Connect to the Zoom session from home. The host runs the show. 4. **Meet your matches** – Cycle through short chats with compatible Indianapolis singles. 🗂 **Quick details** - **Format:** Virtual on Zoom – hosted and well-structured - **Location:** Online from home – no need to go anywhere - **Host:** Experienced host steering the session ⭐ *"10/10. The host was fantastic and I actually had fun on the dates."* – Indianapolis first-timer --- ✨ Your next match could be one Zoom call away. 🦋 ✨ Quick version: this one gets straight to the point. Built for clarity over length. 🤝 **Community angle** - The atmosphere is guided, social, and easy to join - The community matters as much as the session itself - The structure is designed to help people settle in quickly That community angle is deliberate: better conversations, more familiar faces, and stronger momentum over time.

Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty. Join the local UX and Digital Design community for a casual monthly breakfast. Look for us upstairs!

AI is changing how art is made. But when does it stop being your work and start being the machine’s? This month we're going to be doing a panel with with digital image, music, and written word artists, talking about at what point, while using AI in the creation process, does the work become not the artist creation? We encourage audience participation during this event that will be moderated by Chris Slee. Whether you’re deep in the field or just getting curious, come connect with others building and exploring AI in Columbus. Sponsored by [Transform Labs](https://www.transformlabs.com/services)

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.