Philippinen

Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty. Join the local UX and Digital Design community for a casual monthly breakfast. Look for us upstairs!

**On Freestyle night** \- just bring a bottle to share\. There is NO formal wine tasting like on other weeks\. Door charge is $10 \(cash or Venmo only please\)\. We may have some left over wines to clear out\! Glasses are provided\. Take Care\. See you there\. **Parking**: There are several public parking lots near the Alive614 hall. Please be careful to NOT park in private parking lots. They do tow. Check Google maps to scope out your space. Anyone who is early could easily find a parking space on the street nearby. I am told that the Chase parking lot is safe after hours. **Glasses**: …will be provided. Please note that after the wine tasting, the EMPTY glasses need to be returned to the boxes at the service table. Please do not make me hunt down your empty glass. Please be gentle, our glasses are fragile. Uh, they are made of glass! (ps - empty the glasses into the sink, not the trash ... please) **Food**: You are welcome to bring a snack to share. It is not required. Most people do though. If no one brings anything, there will be nothing. **Code of Conduct**: Though mostly understood, it’s still worth mentioning. We don’t have rules per se, but we highly discourage the following topics of discussion because they are likely to incite anti-social responses - Sex, Politics, Religion. Please don’t mistake this as an attempt to limit your free speech rights but rather a guide to a place and time for appropriate discussions. **After the lights go out**: After the last sip of wine, when we clean up and turn the lights out, if you still haven’t had enough of us, it is typical for a group to get together and go to a local eatery for food and/or drinks or coffee. Again, We look forward to meeting new members and reuniting with old friends. Sincerely, ***Paul Uttermohlen***, **Red 1 Realty** *Your Hilliard Wine Club Host*

Dinner and dancing

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

**Comedy Night + Open Mic + Freestyle**: Tristan Shae and friends return to entertain us and to warm the group up for our open mic session. February's Open Mic / Comedy Night was a smash hit and it's worth a second night. We'll start with Tristan Shae and a couple of his friends. Tristan is an alternative comic from Columbus, Ohio. A counselor by day, Tristan explores how comedy can improve mental health by telling jokes and stories that muse on how absurd life can be from squeaky clean topics to not so clean ones. Tristan produces the variety show Cheaper Than Therapy, hosts the weekly Problem Child Alt Comedy Open Mic at The Attic, and can be found engaging in all sorts of silliness around the city from stand up shows at The Nest Theater, The Attic, or The Funny Bone, to improv and sketch shows with various groups at various venues such as The Hashtag Comedy Club. **On Freestyle night** \- just bring a bottle to share\. There is NO formal wine tasting like on other weeks\. Door charge is $10 \(cash or Venmo only please\)\. We may have some left over wines to clear out\! Glasses are provided\. Take Care\. See you there\. **Parking**: There are several public parking lots near the Alive614 hall. Please be careful to NOT park in private parking lots. They do tow. Check Google maps to scope out your space. Anyone who is early could easily find a parking space on the street nearby. I am told that the Chase parking lot is safe after hours. **Glasses**: …will be provided. Please note that after the wine tasting, the EMPTY glasses need to be returned to the boxes at the service table. Please do not make me hunt down your empty glass. Please be gentle, our glasses are fragile. Uh, they are made of glass! **Food**: You are welcome to bring a snack to share. It is not required. Most people do though. If no one brings anything, there will be nothing. **Code of Conduct**: Though mostly understood, it’s still worth mentioning. We don’t have rules per se, but we highly discourage the following topics of discussion because they are likely to incite anti-social responses - Sex, Politics, Religion. Please don’t mistake this as an attempt to limit your free speech rights but rather a guide to a place and time for appropriate discussions. **After the lights go out**: After the last sip of wine, when we clean up and turn the lights out, if you still haven’t had enough of us, it is typical for a group to get together and go to a local eatery for food and/or drinks or coffee. Please join us. Again, We look forward to meeting new members and reuniting with old friends. Sincerely, ***Paul Uttermohlen***, **Red 1 Realty** *Your Hilliard Wine Club Host*