[Webinar] How to Measure the ROI of UX Research in the age of AI

📆 Date: June 25, 2026
🕔 Time: 12:00 p.m. EST / 6:00 p.m. CET / 9:00 a.m. PST
📍 Location: Online
💸 Free event

🎙Speaker and topic:

Topic: How to Measure the ROI of UX Research in the age of AI
Speaker: Thomas Stokes, Senior User Researcher
Moderator: Petra Rajkov, User Researcher @UXtweak

🧐 About the presentation:

Proving the value of UX research has never been more critical than in the age of AI.

This session cuts through the complexity of ROI calculations and shows you how to make a compelling financial case for your research, even as AI reshapes the field.

What we'll cover:

• Turning research outcomes into business metrics
• Building budget proposals stakeholders actually approve
• How AI is shifting the cost and value of UX research