Public Image, Reputation & Audience for Artists

Berlin-based art curator and educator Jenia Yanes invites emerging and mid-career artists to two transformative workshops designed for the realities of the 2026 art world.

Kunstraum Heartspace is pleased to invite you to the next pair of workshops with curator Jenia Yanes. This new series is dedicated to the external architecture of an artistic practice: the first workshop (on June 14) focuses on collector circles and long-term relationships, the second (on June 21) on image, reputation, audience, and public communication.

## 21.06.2026 Public Image, Reputation & Audience for Artists

How to shape your online presence and communication so they support your artistic growth, attract the right audience, and build the right kind of attention around your work.

This workshop is about building a stronger identity around an artistic practice: audience, reputation, communication, symbolic consistency, public opportunities, and long-term trajectory.

We will speak about artistic archetype, visual self-presentation, tone of voice, interviews, thematic coherence, audience relationship, PR logic, collaborations, invitations, publications, and the process by which an artist becomes recognisable and needed not only through the work itself, but through a stronger position around it. And of course, we will speak in much greater detail about how all of this can be applied through social media.

The goal is to build the kind of presence that strengthens your artistic trajectory, grows the right audience around your work, and helps you build a reputation that supports both independent and institutional paths of development.

This workshop is for artists who:

• want to understand how image, communication, reputation, and social media work together, and how to use Instagram as part of a serious long-term strategy rather than as random content production;
• want to grow independently without weakening future institutional possibilities, and want to become more legible, memorable, and strategically coherent in public space;

Please book your tickets here with Jenia Yanes.
You can attend in person or online.