Product Academy Switzerland

Co-hosted by GenAI 360 & Product Academy

You can’t build what people want if you don’t know who they are - and most teams don’t. They chase vague user segments, burn weeks in interviews, and still miss the mark. You? You’ll skip the guesswork.

This workshop hands you the unfair advantage: use GenAI to simulate users with brutal accuracy, pressure-test your thinking, and walk into discovery already two steps ahead.

Whether you’re:
→ A product manager decoding user needs
→ A UX designer (or researcher) looking to pressure-test ideas before real user sessions
→ A marketer dialing in segment-specific messaging
→ A founder (or contemplating becoming one) narrowing your niche

… you’ll learn how to turn ChatGPT into your simulated user - a sparring partner built to sharpen your ideas and iterate with quickly. No scheduling, no small talk.

Think of it as your private rehearsal room: zero risk, instant feedback and designed to surface insights before you ever sit down with a real user.

In 2 hours, you’ll:
🛠️ Build a user persona that’s actually useful
🤖 Simulate that persona with GenAI — in plain English
🎯 Practice a short discovery session with your simulated user
📈 Walk away with a reusable workflow you can apply at work the very next day

The vibe: Not a lecture. A hands-on sprint.

We’ll walk you through:
1️⃣ What makes a useful user persona (and what most people miss)
2️⃣ A hands-on case study to simulate a user with AI, with real-time coaching by people who’ve done this in the wild
3️⃣ Quick debrief: what worked, what to tweak

This is tactical, practical, and immediately applicable.

You’ll need:
💻 Laptop
🤖 ChatGPT Plus account ($20/month)
📂 Google account (free)
🧠 An open, curious mindset ready to test one of the PM practices of the future

Spots are intentionally limited, because this isn’t a webinar where you disappear into the crowd. Smaller groups mean you get to do the reps, ask the hard questions, and get real-time feedback — not just collect slides to look at later.