Conversion copywriting: Writing words for sales, signups and clicks

What we'll do

Join us to explore the art and science behind conversion copywriting – writing words to get your audience to take action.

The talk will be led by Steven Kent, a copywriter and conversion rate optimiser, with 10+ years' experience of working with startups to global brands including Microsoft, Intel & Sitecore. He's also a ConversionXL Certified Optimiser, and a regular public speaker on all things conversion-related. He will share tips and strategies you can use to boost conversions across your websites and landing pages.

At the end of this the talk you'll know how to:
- Define the best conversion metric for your copywriting
- Choose the right conversion copywriting formula for your project
- Brief designers on conversion copywriting principles
- Uncover the voice of your audience to boost conversions
- Apply best practices for buttons, fonts and other conversion elements
- Develop a scientific approach for testing and optimising your copy

6:30 - 7:00 pm Registration and networking
7:00 - 8:00 pm Talk and Q&A
8:00 - 9:30 pm Networking (may be continued at a nearby pub)

All our events are organized by volunteers during their free time, outside working hours, and we choose venues that offer to host us for free. That is a lot of goodwill and thoughtfulness, but because we are no business nor is this our occupation, we kindly ask that by participating you agree to understand the limits of our initiative. Despite our best efforts we are in no way liable for any risk, damage or disappointment that may result from our activities. It is your responsibility to check the date and time before arriving, and to enable automatic group notifications on your Meetup profile settings so you are always notified of any changes. Pictures and video may be taken to promote our activities on Meetup and other online media. If you wish to be censored for any reason, kindly inform the event organiser. We look forward to seeing you there! Remember to RSVP!