The Prototype Lab - Build, Break, and Go to Market

What does it really take to turn an idea into a product people want? Come find out, hands on.

This month, two local app creators bring their live prototypes into the room. You'll team up and work alongside them as their subject-matter experts, shaping how these products find their market.

We'll split into small teams, each taking on a different part of the go-to-market challenge:

• Customer and problem definition
• Market and insight strategy
• Product experience and design
• Value, positioning and go-to-market

You'll challenge assumptions, spot the gaps, and make the trade-offs a real product team faces. Then each team shares what they'd change and why, and the founders leave with real thinking to build on.

Expect fast thinking, honest collaboration, and a few moments where things break before they get better. That's where the learning lives.

All levels welcome. Bring your curiosity and a point of view.