The butterfly effect: decoding individual choices and their collective impact

** This is an online event, and open to international audiences without charge. The link is visible for those that RSVP. **

Details about the talk
Have you ever wondered what connects people from different walks of life like single moms, slick politicians, or folks who sneak onto buses without paying? Each of these groups is often studied broadly, but we rarely delve into the specifics unfolding within them. We talk about corruption or fare-dodging as collective issues, and label people as "bad," but how can understanding their individual story lead to better, fairer societal systems? When we dig deeper than mere demographics we discover the complexities that drive our day-to-day decisions.

By the end of this talk, you'll see people and their actions in a new light. We’ll look at how personality, emotions, values and environmental factors influence how we interact with the world and people around us. You'll also see how unique circumstances can impact individuals differently, possibly leading them down paths we might label as 'bad'.

And lastly, we'll delve into how we can blend knowledge from various fields such as sensory science, neuroscience, psychology, and design to solve everyday problems. We're not just discussing theory - we're talking about understanding humanity better and making our shared world a better place.

About Alejandro
Alejandro is a global co-founder of Atrianna, university professor, and industry leader who combines psychological insights with practical innovation. He has led over 400 interdisciplinary projects in 25 countries working with top-tier companies and transformed learning experiences in classrooms from Bogotá to Oxford. His multidisciplinary and multicultural approach has allowed him to bridge science, technology, and human experience across industries and countries and gain insights on how to detect problems, tailor solutions, and develop impactful strategies.

** This is an online event, and open to international audiences without charge. The link is visible for those that RSVP. **