Rory Sutherland's Biggest BS of 2023
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** This is a free online event and open to international audiences. The link is visible for those that RSVP. **
Details about the talk
Rory Sutherland has his finger on the pulse like few others.
So much has happened in the world of behavioural sciences over the past 12 months, as the field continues to grow and mature;
- the behavioural science manifesto set out to chart the way forward and address issues our field is facing
- the replication crisis continues as studies are accused of fraudulent data and results
- the first International Sludge Academy has been set up to improve public services
- excitement and concern for the application of AI
and many more.
But what has caught Rory’s attention this year?
Join us as Rory takes a look back at his biggest behavioural science moments and lessons from the year 2023.
A bit about Rory Sutherland:
Rory is the Vice Chairman of Ogilvy. He has been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. He is the author of Alchemy, The surprising Power of Ideas which don't make Sense. the talk will follow.
** This is a free online event and open to international audiences. The link is visible for those that RSVP. **