Hands-On Workshop: 🤖 Using Eye-Tracking to Understand Your Customers
Details
Did you know that eye-tracking technology could help you understand your customer journey or identify problems in your customer onboarding process?
If you want to learn more, this workshop is for you!
In this workshop, you will get hands-on experience with real facial recognition and eye-tracking technology. You'll learn how these tools can be used to improve platforms, websites, materials, and final products.
Our agenda includes:
- An introduction to digital tools and their importance for startups.
- An interactive exercise with eye-tracking and facial recognition.
- A small data analysis of the results.
- A team discussion on the findings.
If you are a tech enthusiast, business owner, or entrepreneur with a business idea, you are welcome to attend. No prior experience is necessary!
⏰ When? Thursday, October 23. Time: 5:00 PM to 7:30 PM
📍 Where? SEPT Competence Center, Ritterstrasse 9-13, Leipzig (second floor)
More about Kevin:
Kevin Andrés Garzón is an Industrial Engineer and MBA with over 7 years of experience in R&D and process improvement. He’s passionate about helping teams improve their operations using data and business analytics.
As a researcher at Leipzig University, Kevin has developed a unique methodology to help startups in their early stages. His goal is to empower new teams to truly understand and design their processes, setting them up for success in the market.
Note:
Our workshops are part of the Born Global meeting series in Leipzig, free of charge. If you would like to join our community and offer a workshop to share your knowledge, test your product or service, please write an email to: jazmin.ponce@uni-leipzig.de