LinkedIn Local Sunshine Coast June 2025

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LinkedIn Local Sunshine Coast: Cracking the enterprise market: B2B marketing strategies for startups and SMBs

Date: Wednesday, 4th June 2025
Time: 5:30 pm – 7:30 pm
Location: Buderim Tavern, Sunshine Coast
Cost: Free! (Food Provided)
Sponsored By: Ampletides

Join us for a hands-on workshop designed to empower your business with Account-Based Marketing (ABM). This session, led by ABM expert Paola Piccinno, will provide practical strategies and a clear framework for targeting high-value enterprise clients, even with limited resources. Get ready to unlock new growth opportunities and build meaningful relationships that drive results.

About the Session:
This interactive workshop will demystify ABM, providing a comprehensive overview of its core principles, different approaches, and real-world applications. Through a practical case study and engaging activities, you'll learn how to craft personalised campaigns, optimise your marketing efforts, and achieve measurable success with ABM. This session emphasises a strategic, data-driven approach, empowering you to make informed decisions and maximise your marketing ROI.

Meet Your Speaker:
Paola Piccinno is a fractional CMO and ABM strategist with 20+ years of experience driving growth for global brands across the globe. She specialises in helping B2B technology companies and startups develop and execute impactful go-to-market strategies, leveraging her expertise in ABM, demand generation, and building high-performing marketing teams. Paola's engaging and interactive presentation style ensures attendees leave with practical takeaways they can implement immediately.

Why Attend?
You'll discover how to:
• Define your ideal customer profile (ICP) for targeted outreach.
• Craft personalised value propositions that resonate with enterprise clients.
• Implement data-driven strategies to measure and optimise marketing performance.
• Build stronger relationships with high-value accounts.

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About LinkedIn Local Sunshine Coast
LinkedIn Local Sunshine Coast is dedicated to building stronger professional communities through meaningful connections, knowledge-sharing, and strategic networking. Our events help local professionals and businesses leverage LinkedIn effectively to achieve real-world growth and success.