Retail Industry Breakfast Briefing: A Conversation w. John Donnellan (Canon)


Details
Join a hand-selected group of retail industry leaders, for an in-person chat with John Donnellan, Senior Director of Digital Strategy, Operations & Marketing at Canon EMEA & Andrew Hood, CEO at Lynchpin.
Our tightly-focused agenda mixes a fireside chat with a live Q&A, and opportunities to engage with our speakers and network informally with fellow retail leaders around the room.
Fully catered, highly confidential, and outcomes-focused, our breakfast briefings are designed to be interactive, giving you a head start on the day to tackle your sector’s biggest challenges and maximise the return on your analytics investments.
đź”´ John Donnellan | Canon EMEA
John leads Canon’s digital strategy, operations, and marketing across EMEA, having successfully established Canon’s e‑commerce business across the region (as E‑commerce Director from 2015–2023). He launched Canon’s D2C sales channel from scratch, using hard data to win board buy‑in and continually improve journeys, conversion, and margin.
A champion of test‑and‑learn, John has run a high‑velocity experimentation programme that’s sustained double‑digit growth. Before Canon, he led Nintendo UK’s e‑commerce, including launching and expanding the official Nintendo UK Store’s merchandise offer.
At Lynchpin’s breakfast briefing, John will share practical lessons on building digital muscle in a matrix organisation and leading with data: how to secure buy‑in with evidence, fix the funnel, and turn millions of datapoints into better customer experience and revenue.
đź”´ Andrew Hood | Lynchpin
As CEO, Andrew leads the talented team at Lynchpin to deliver great work for our clients across data strategy, science and engineering.
With a Masters in Information Systems Engineering, Andrew scaled technical systems behind the first internet hotel reservation systems during the dotcom boom before shifting into developing web analytics and marketing tracking solutions and subsequently founding Lynchpin in 2005.
As well as leading the team at Lynchpin, Andrew is Econsultancy’s lead consultant, trainer and author on data and analytics.
What to expect:
- Retail focus: Honest, practical conversation with a seasoned leader in the industry
- Outcome-driven: Every insight ties back to optimising revenue, efficiency, or customer experience
- Independent space: 100% vendor-neutral for an open, unbiased discussion
- Actionable takeaways: Practical strategies you can apply immediately
The format:
- 60 minutes: A highly-focused (pre-shared) agenda, designed to maximise value
- Fireside chat: Open conversation, followed by live Q&A session
- Networking: Time to meet fellow leaders in the room, over premium catering
- Follow-up: Supply of event materials and optional follow-ups post-session

Retail Industry Breakfast Briefing: A Conversation w. John Donnellan (Canon)