HK Science Park Startup Ecosystem

Smart City Consortium (SCC) will be hosting a free entrepreneurship incubation seminar, and you are warmly invited to join.

【Venture Capital Perspectives: The Investment Value of Startups】

🗓 Wednesday, 22 April 2026
🕡 6:30 PM - 8:00 PM
📍 Activity Room C, H6 Conet, G/F, The Center, 99 Queen’s Road Central, Central (online participation is also welcome)

👨‍🏫 Speaker: Ms. Billy Ko

• 20+ years of cross-border branding and entrepreneurship experience
• Extensive experience in China and global marketing
• Former CXO of multiple multinational companies
• Former MD of a 4A advertising agency, having served brands such as Hermes, AXA and Genki Forest
• Hands-on experience in healthcare marketing
• Licensed consultant of Management Drives

📌 Seminar highlights:

A. Venture capital perspective
> Investor’s perspective: coffee, health and music case studies
> Angel investors invest in people; VCs invest in growth
> Risk and return: how to assess investment value

B. Startup fundraising
> Cash flow running out of control
> Social media positioning and strategy
> Brand assets

Counter-cyclical markets:
💰 Free of charge; limited seats available on a first-come, first-served basis
🗣 Conducted in Cantonese, supplemented with English professional terminology

📌 Registration: https://forms.gle/a653L42xkR2pC7KT9

📖 Event details: https://smartcity.org.hk/index.php/en/gba-youth/courses-briefing

📞 Enquiries: 3905 0906 (Mr. Tse / Ms. Yu)
📧 Email: hyab.funding@smartcity.org.hk

🎯 This seminar is part of the “SCC Greater Bay Area Youth Entrepreneurship (Smart City) Programme”. Please share it with friends who are interested in entrepreneurship.

​Google Ads x WhatsApp: The Full-Funnel Growth Workshop
​🎟️ Tickets: HKD 120 per person
​Driving high-quality traffic to your website without a solid strategy won't guarantee brand growth. To truly scale your business, you need a seamless journey from the first click to the final conversation. Join Digital Nomads Hong Kong and WATI for an intensive workshop that bridges the gap between high-intent search traffic and personalised, high-converting communication. We will explore how to build a robust full-funnel strategy by pairing the unmatched reach of Google Ads with the direct engagement power of WhatsApp, turning prospects into loyal customers.
​
🎯 Who Should Attend

• ​Business Owners wanting to maximise their return on ad spend and streamline customer communication.
• ​Marketing Managers looking to integrate top-of-funnel acquisition with bottom-of-funnel lead nurturing.

​🚀 Key Takeaways

• ​Seamless Funnels: Understand how to build a cohesive conversion funnel that transitions smoothly from search to chat.
• ​High-Intent Ads: Master the fundamentals of setting up Google Ads campaigns specifically designed to drive WhatsApp conversations.
• ​Smart Automation: Use WATI to engage and move leads instantly.
• ​ROI Tracking: Measure exactly how chat impacts your bottom line.

​📋 Workshop Outline

• ​Module 1: The Full-Funnel Philosophy
• ​The shift towards conversational commerce.
• ​Deconstructing the funnel: Where Google Ads and WhatsApp fit in your strategy.
• ​Module 2: Top of the Funnel – Google Ads
• ​Capturing intent: Search Ads.
• ​Crafting compelling ad copy and extensions that drive direct messaging.
• ​Setting up Click-to-WhatsApp campaigns.
• ​Module 3: Bottom-of-funnel
• ​Optimising WhatsApp profiles and catalogs.
• ​Module 4: Integration
• ​Seamless tracking and strategy teardowns.

​Turn clicks into customers. RSVP today!

Register here: https://www.facebook.com/events/1672159717113975