Sydney SEO Collective - Frank Duignan (How LLMs Really Work)

The Sydney SEO Collective welcomes you to our January 2026 SEO meetup! This event promises to be a wealth of SEO insights and networking opportunities.

This month, we're thrilled to have Frank Duignan, Content Specialist at Prosperity Media, as our keynote speaker. He will be presenting "How LLMs Really Work (And How It Affects Your Content Strategy)."

In this session, Frank will cover the technical workings of large language models, including natural language processing, content chunking and query fan-out. Frank will break these concepts down and explain how you can develop a winning GEO content strategy with a better understanding of these technical functions, helping you succeed in AI search in 2026 and beyond.

Frank Duignan is a Content Specialist with Prosperity Media. He's a passionate content marketer who has worked on multiple award-winning campaigns. As part of Prosperity Media's Content Department, he helps clients achieve greater visibility in search and generative engines.

https://www.linkedin.com/in/frank-duignan-002767224/

Make sure to RSVP and grab your ticket!

Keynote Presentation:
How LLMs Really Work (And How It Affects Your Content Strategy)

Sponsored By:
Finder
Prosperity Media
Shuffle Digital

Location:
Finder AU
Level 10, 99 York St, Sydney NSW 2000

Hosts:
Regan McGregor - SEO Lead at Airtasker
Aaron Taylor - General Manager at Prosperity Media

Running sheet:
6pm - 6.30pm - Arrive, Finder AU - Level 10, 99 York St, Sydney NSW 2000
6.30pm - Introduce SEO Collective, Speakers
6.30pm - 6. 45pm - SEO news, algorithm updates, SERP volatility
6.45 - 7.00pm - Intermission
7pm - 7.45pm - Keynote: Frank Duignan - How LLMs Really Work (And How It Affects Your Content Strategy)
7.45pm - 8pm - Q & A Session
8.00pm - Networking

SEO Collective Organisers:
Regan McGregor - https://www.linkedin.com/in/regan-mcgregor/
Aaron Taylor - https://www.linkedin.com/in/aarontaylorseo/
Dejan Mladenovski - https://www.linkedin.com/in/dejan-m/
Nik Ranger - https://www.linkedin.com/in/nik-ranger-06086a27/
Peter Macinkovic - https://www.linkedin.com/in/inkovic/
Peter Mead - https://www.linkedin.com/in/petermeadseo/
Paula Glynn - https://www.linkedin.com/in/paula-glynn/
Sally Mills - https://www.linkedin.com/in/sally--mills/

SEO Collective Background:
SEO Collective is an extension of the Melbourne SEO Meetup, which started when the Brisbane SEO group first met up at the Ship Inn, Brisbane Southbank, 7th Nov 2008.

The feedback we've had is that the Collective events have been a great way to meet others in the industry in a relaxed environment and share some tips and hints on what you might know that can help them become a better web marketer or developer. It's about asking those tough questions and getting group consensus on what is the possible implications or complications on a particular method or technique you're thinking of using.

We encourage a mix of business owners, web developers, affiliate marketers, SEM and SEO professionals as we all have small tips that will help you perform better online and play smarter.

SEO Collective is just a relaxed and informal session on digital and web marketing, come along and meet others in your community no matter if you're a business owner, consultant, in-house or part of a larger agency.

## RSVP now to claim your free ticket!