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🎙️ Speakers: Thomas Wiecki, Ulf Aslak Lai | ⏰ Time: 15:00 UTC / 8:00 AM PT / 11:00 AM ET / 4:00 PM Berlin

Traditional customer research depends on human respondents, a process that’s slow, costly, and limited in scale. But what if AI could simulate human decision-making with remarkable accuracy?

In this session, the PyMC Labs team explores how Large Language Models (LLMs) and our Semantic Similarity Rating (SSR) methodology can replicate human purchase intent with up to 90% of human test-retest reliability, the foundation of our viral study, “LLMs Reproduce Human Purchase Intent.”

Building on this research, we’ll introduce our Synthetic Consumers Platform, a breakthrough in simulated customer insights that generates reliable, human-like survey data at scale and in a fraction of the time.

You’ll see how synthetic consumers and our SSR methodology can transform customer research by enabling faster iteration, dramatically reducing costs, and reimagining how we test marketing strategies, ads, and creatives.

You’ll learn:

  • How LLMs and semantic similarity modeling reproduce human purchase intent with up to 90% accuracy,
  • What synthetic consumers are and how they reshape survey design and execution,
  • How SSR bridges behavioral science and AI for deeper, more meaningful insights,
  • How an AI-driven insights platform accelerates testing, validation, and decision-making in marketing research and creative testing,

Join us to discover how synthetic consumers are redefining the future of market and customer research, faster, cheaper, and more scalable than ever before, one industry at a time.

📜 Outline of Talk / Agenda:

  • 5 min: Introduction to PyMC Labs and speakers
  • 40 min: Presentation and product demo
  • 15 min: Panel discussion and Q&A

💼 About the speakers:
Thomas Wiecki (Founder of PyMC Labs)

  1. Dr. Thomas Wiecki is an author of PyMC, the leading platform for statistical data science. To help businesses solve some of their trickiest data science problems, he assembled a world-class team of Bayesian modelers and founded PyMC Labs -- the Bayesian consultancy. He did his PhD at Brown University studying cognitive neuroscience.

🔗 Connect with Thomas:
👉 Linkedin: https://www.linkedin.com/in/twiecki/
👉 Website: https://www.pymc-labs.com/
https://twiecki.io/
👉 GitHub: https://github.com/twiecki
👉 Twitter: https://twitter.com/twiecki

Ulf Aslak Lai (Principal Data Scientist at PyMC Labs)

  1. Dr. Ulf specializes in AI and Bayesian modeling for marketing measurement, including MMM, combining deep mathematical expertise with production-ready engineering. With a PhD in complex systems and experience in both academia and industry, he builds analytics solutions that deliver high-value, data-driven insights for major brands.

🔗 Connect with Ulf:
👉 Linkedin: https://www.linkedin.com/in/ulfaslak/
👉 GitHub: github.com/ulfaslak

💼 About the Host:
Evan Wimpey (Director of Analytics at PyMC Labs)
Evan helps clients design Bayesian solutions tailored to their goals, ensuring they understand both the how and why of inference. With master’s degrees in Economics and Analytics, he focuses on delivering clear value throughout projects and brings a unique twist with his background in data comedy.
🔗 Connect with Evan:
👉 Linkedin: https://www.linkedin.com/in/evan-wimpey/
👉 GitHub: https://github.com/ewimpey

📖 Code of Conduct:
Please note that participants are expected to abide by PyMC's Code of Conduct.

🔗 Connecting with PyMC Labs:
🌐 Website: https://www.pymc-labs.com/
👥 LinkedIn: https://www.linkedin.com/company/pymc-labs/
🐦 Twitter: https://twitter.com/pymc_labs
🎥 YouTube: https://www.youtube.com/c/PyMCLabs
🤝 Meetup: https://www.meetup.com/pymc-labs-online-meetup/
🎮 Discord: https://discord.gg/SN4jStZH

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