Talk & Discussion - Service Design Isn’t Enough: Driving Business Impact

## Details

Monday, June 30th - 6:00 PM EDT
Talk & Discussion: Service Design Isn’t enough: Driving business impact by integrating customer data, stakeholder management, and Scrum

Event Description
Too often, Service Design is seen as a “feel-good” initiative rather than a strategic driver of measurable impact. However, when combined with the right strategies, the results can be game-changing: increased efficiency, reduced costs, and stronger stakeholder buy-in.
In this session, Thaysa Starling presents a practical and scalable approach that blends service design, customer insights, and agile practices to deliver real business outcomes. Drawing from real-world case, she shares how co-creating with stakeholders, grounding decisions in data, and leveraging Scrum as an execution engine led to higher conversion rates, improved operational efficiency, and award-winning innovations.
This session is ideal for service designers seeking to bridge the gap between hands-on execution and C-level business strategy.

## Speaker

Bio:
Thaysa Starling is a global strategist with over 14 years of experience leading customer experience, service design, and innovation across high-growth startups and global tech companies. She has scaled CX operations across 14 countries, founded two startups, and received industry recognition for her impact-driven approach - integrating technology, AI, agile delivery, and service design.
As the founder of DEX, she partners with growth-stage companies to transform complexity into clarity, translating customer data and business goals into scalable strategies that boost retention, increase conversions, and unlock operational efficiency.

Agenda

• 6:00-6:30PM Meet & mingle over food and drink
• 6:30-7:30PM Talk
• 7:30-8:00PM Discussion & networking

Address
Intuit
51 Astor Place
New York, NY 10003

Financial Transparency & Scholarships

• As a non-profit, we do our best to strike a balance between making our events available to all and ensuring we keep the x

See you there :)
David, Francesco, Yasmin, Cameron, Lynn, Nicholas, & Barry

Photo by Vasilis Chatzopoulos on Unsplash