Artificial Intelligence

Please find the event details on the link(s) / 請點擊連結查看活動詳情: https://happywednesday.hkjc.com/zh-HK/ https://happywednesday.hkjc.com/en-US/schedule/

Feel free to join if you are interested in low level computer stuff. If you have any cool projects or ideas you wanna share, bring them along

**★ This is a paid event ★** In this 1‑hour class, we practice gentle stretching and Hatha yoga with mindful breathing, focusing on basic poses, clear alignment and slow, steady movement. The pace is beginner‑friendly, with options to go deeper if you already have some experience, and the goal is to leave you feeling calmer, lighter and more connected to your body. I didn’t grow up with a sports background, and my body is naturally quite stiff and not very coordinated. That’s exactly why yoga has been so helpful for me. It gave me a gentle way to start moving, and over time it has helped me build flexibility, mobility and strength in a way that feels kind and sustainable. If you feel stiff, out of practice or nervous about joining a class, you’re very welcome here. This session is designed with beginners and “not‑so‑sporty” people in mind. This class is for you if you: ● Are new to yoga or returning after a break ● Want a simple movement routine without a gym or studio membership ● Prefer small, relaxed groups and a supportive atmosphere ● Are local or travelling and want to enjoy the waterfront with mindful exercise **About the instructor – Sophia Chu** Sophia is a 200‑hour certified yoga teacher and practicing landscape architect with experience in hospitality design, giving her a strong eye for space, atmosphere and how nature and cities shape how we feel. She is also a landscape architecture lecturer, used to guiding groups step by step and helping beginners feel at ease. Originally from Taiwan, she has lived abroad for over two decades, teaches fluently in English and Chinese, and welcomes people from all backgrounds. Since 2021 she has run the social Meetup group Wondering Wanderer and leads yoga sessions with FitFam Hong Kong, creating comfortable spaces for people to move, relax and connect. **Class fee: HKD 100** ☆ This helps cover the Meetup platform and the tutor’s preparation and teaching time. ☆ Many studio packages in Hong Kong work out to around HKD 120–200 per class, so this HKD 100 community rate is intentionally kept affordable and flexible. **How to reserve your seat** 1\. RSVP on Meetup 2\. Send payment via Payme or FPS to 9177 1700 and note: “Breezy Yoga \+ date” 3\. You will receive a spot confirmation after payment **Refund / cancellation:** Cancellations made more than 48 hours before class can be refunded or moved to another Breezy Yoga date. Cancellations within 48 hours or no‑shows are non‑refundable, as the spot has been held and planning already done. **What to bring / wear** ● Your own yoga mat ● Small towel (optional) ● Comfortable clothing you can move in Mats for newcomers (first come, first served): ● 1 soft foam mat (very beginner‑friendly) ● 2 thin rubber mat (more grip for those with some experience) ☆ Please message in advance if you need to borrow a mat. **Meeting point** Wood deck by the waterfront in Tamar Park. Please check the photo/map on this event page for the exact spot and arrive about 10 minutes early to settle in. If you have trouble finding us, contact Sophia via Meetup. **Weather & Cancellation** If rain or bad weather is forecast, we may move to a covered area nearby or reschedule. Updates will be posted on this event page 2–3 hours before class. **Memeber's Cancellation / RSVP** Out of respect for the host and other participants, please update your RSVP if you can’t attend. If possible, cancel at least 48 hours before class so your spot can go to someone else and the session can be planned properly. We understand that sudden illness or emergencies can happen – in those cases, just send a quick message when you can. **Disclaimer** By signing up and attending this event, you acknowledge that you are participating voluntarily and are responsible for your own health and safety. This class is not a substitute for medical advice, and you agree to practice within your limits and inform the instructor of any relevant conditions or injuries. The organizer and instructor are not liable for any injury, loss, or damage that may arise from your participation.

**普及禪修課程 見道法師主講** **「代受與施予 - 療癒的修行」** **每堂課為獨立單元，不需報名，歡迎大家參加。** 代受與施予是個美妙又甚深的修持法，能轉化個人的困難和痛苦、跟別人的關係以及我們的世界，讓我們體驗到愛、喜悅、慈悲和智慧。這個遠古的練習為我們帶來心靈的安寧和快樂，增強精神修行的力量和能耐，使我們能夠擁抱人生中的種種挑戰。 1/7 以愛行施予 8/7 讓呼吸別具意義! 歡迎大家隨喜功德，建議捐助：每課 $50。 地址：上環干諾道中122-124號海港商業大廈一樓（上環地鐵站C出口轉右，面對信德中心）。 歡迎現居海外的人士透過網上參與。直播費用：每課$50。視頻只可以在課堂舉行時觀看，不設重播。 詳情 ：https://www.meditation.hk/2021/wed_cgp/ #現代佛法 #禪修課程

🛎️ 地址: 觀塘成業街 16 號怡生工業中心 A 座 2 樓 A2 室 🏢 好多時會有客人問我哋我哋嘅Meetup Party Games活動會玩啲乜嘢？其實就係例如9 Upper, 狼人真言，Flip 7，歌迷序會等等好玩流行嘅輕鬆桌遊，由當日嘅活動主持決定最終玩邊幾隻！ 其實玩邊隻game唔係重點。重點係個活動好唔好玩！我哋好多活動都有好多人參加. 所以不必多說，你應該知道究竟發生了什麼事！ \*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\* \*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\* **今日活動資訊:** 費用: [$105 / Girls $70] \*\*\* 冇響Meetup報名多收$10 \*\*\* Pay at entrance. 包飲品一盒, extra飲品每盒$5. 🔔 人多, 或員工/主持忙於教玩遊戲時可能沒暇收取場費, 請利用櫃面PayMe code/Ali Pay /FPS號碼自行支付. 如發現有故意走數情況, 會被放進Meeple Tree 黑名單. 🔔 必須在此報名. 🔔 場地沒有食物提供, 但歡迎帶外賣上來食. 🔔 宣傳其他場地/放飛機/遊戲過程中態度惡劣者會被放進黑名單. 🔔 入埸請除鞋. 埸內拖鞋祗供店內用, 請勿著出店外. 🔔 報名參加Meetup活動, 當系統問你"Are you bringing anyone"時, 如果你祗是一個人來, 毋須㩒+1 (+1代表會帶朋友來的意思). 🔔 我哋嘅活動主持人有時會因為工作或者學業關係臨時嚟唔到，Meeple Tree 保留臨時更換主持嘅可能性。🙏 🔔 本會因放飛機(活動開始前24小時內退出者)被移除人數: 105 🔔 Meeple Tree保留參加者名單最後決定權. 🔔 Follow我哋IG: mtboardgame / boardgame_hk

2 hrs session for adv beginners who can rally and serve basically to enjoy hitting fun, practicing and improve game sense. The players will team up to play double by rotations after 15\~20 mins warm up. HK80/P, including court fee and new or half new balls to be provided for hitting. For newly join player, pls whatsapp me, 64304812 to ensure a good communication for event details. Regularly join players have priority and host reserve a right to adjust the player list. The players having no show record or bad attitude in event, who will not welcome to event.

Succeeded in creating a system for chess arbiters 已成功建立一套供西洋棋裁判使用的系統。 —– Order it ready to be moved to your own server with no database setup required, and can be used immediately. 訂購可把系統可直接部署到您自己的伺服器，無需額外設定資料庫，並可立即開始使用。 Order Link: https://chess-clubhouse.com/en/product/checkmate-arbiter-arbiters-tool-%E8%A3%81%E5%88%A4%E5%B7%A5%E5%85%B7/ —– Name your tournament Create your event in seconds — just set the rounds and boards. Share the link Send one link to your co-arbiters, and everyone sees the same live results. Record live results Tap once to record a win, draw, or loss. Results sync live and lock after saving. 點樣運作？ 1. 建立比賽，幾秒搞掂 只需要設定回合數同棋盤數，一個比賽就即時建立好，完全唔需要複雜的設定。 1. 一條連結，所有裁判共用 建立好之後，系統會生成一條共享連結。將呢條連結發送畀所有裁判，大家打開同一條連結，就係同一個實時賽果頁面——無需登入，無需額外軟件。 1. 輕觸一下，即時記錄 裁判只需輕觸一下，即可記錄該局的勝、和、負。賽果會即時同步到所有人的畫面，一眼睇清楚邊啲局已經記錄、邊啲仲未。儲存之後賽果自動鎖定，唔會有人誤改，確保數據準確。 Demo https://chess-clubhouse.com/match/t/0NKEVaGF

*“Until you make the unconscious conscious, it will direct your life and you will call it fate.” — Adapted from Carl Jung* **What is a recurring pattern in your life that you’ve always chalked up to "just the way things are," but might actually be a choice you didn't know you were making?** We all like to believe we are the conscious authors of our own lives. We wake up, pursue our careers, nurture relationships, and make daily decisions with the conviction that we are fully in the driver's seat. For the most part, this belief keeps us moving forward, allowing us to build our lives with a sense of control and purpose. But sometimes, we notice strange echoes. We find ourselves repeating the same frustrating relationship dynamics, reacting with familiar anxieties, or following well-meaning expectations we've never paused to examine. We hit invisible walls and call it "bad luck," or we feel inexplicably stuck and chalk it up to "fate." Conscious Choice is the profound, sometimes unsettling process of looking under the hood. It is the act of checking our "blind spots"—the hidden impulses, unexamined fears, and borrowed beliefs that run our minds on autopilot—and asking: Am I actually making a free decision right now, or am I just following a default setting? Join us at this Curious Souls Cafe gathering to explore the brave, liberating work of turning off the autopilot. We will discuss how to untangle our authentic desires from our passed-down habits, the courage it takes to face our hidden drivers, and the profound freedom of finally taking the steering wheel. Bring your stories, a brave spirit, and an open mind. Let's explore what happens when we finally step out of the background noise and make a choice that is entirely our own. **Inviting those who...** 🪞 Are curious about the hidden drivers behind their daily routines and major life choices. 🧭 Feel like they are repeating certain life patterns and want to figure out how to break the cycle. 🗝️ Seek a brave, judgment-free space to discuss the deeper, sometimes messy layers of the human experience. 🫂 Want to understand the everyday expectations they absorbed, and decide what to keep and what to leave behind. 🤝 Hope to find "kindred spirits" who appreciate profound, authentic conversations over small talk. 📅 Agenda / What You'll Experience 💬 Prompted Conversations We will use virtual question cards designed to help people thoughtfully explore their experiences. Here are some sample questions: * We make thousands of choices a day. In your own life, what does it feel like to make a truly "conscious" choice versus a choice made purely on "autopilot"? * Without oversharing, what is an everyday expectation or borrowed belief that you built parts of your life around before you thought to question it? * Making a conscious choice sometimes means stepping out of familiar patterns. How do you balance honoring your authentic self while still maintaining harmony with the people around you? * Waking up from the autopilot can feel daunting. What is one small, practical way you can inject a moment of total awareness into your daily routine tomorrow? From there, we’ll embark on a respectful, engaging, and meaningful conversation, celebrating the diversity of perspectives and ideas within the group. Note: This session may involve virtual question cards accessed via a link or QR code. If you do not have a device (phone/tablet) to access these, please ask a facilitator for assistance; we have spare units available. The exact format of the event may change depending on turnout according to [https://curioussouls.cafe/#how-to](https://curioussouls.cafe/#how-to) and other factors. 💬 Final Thoughts and Feedback Where time allows, in the final 10 minutes of the event, we’ll take a moment to reflect on the key insights, memorable moments, and takeaways from our discussions. This is a chance to distill the shared wisdom and leave with a deeper understanding of the topics we’ve explored together. After the event officially concludes, the group may choose to extend the session, depending on the group’s interest. Of course, you’re welcome to leave at any time that feels right for you. An anonymized summary will be shared for sessions where key insights are identified. After the meeting, our facilitators and participants may reflect on the discussion and contribute to a summary or collaborative workbook based on their notes and observations. Additionally, questions may be revisited in future sessions in an anonymized manner. To explore what our events are like, check out our official website at [https://curioussouls.cafe](https://curioussouls.cafe) 📍 Location City: Hong Kong Address: Empire Centre, 68 Mody Road, Tsim Sha Tsui East Inside the shopping mall of Empire Centre, there is a large open area dedicated to a café. We will sit at a round table or sofa inside (near a Hang Seng ATM or 7-Eleven store). Please look for the big words "Curious Souls Café" on our table. If you take the MTR, the nearest station and exit will be East Tsim Sha Tsui Station (Exit P1). From there, you can walk to Empire Centre, which is just a few minutes away. Google Maps link: [maps.app.goo.gl/51Jr8qxY4q5YLQ6q7](https://maps.app.goo.gl/51Jr8qxY4q5YLQ6q7) 💡 Housekeeping & Community Guidelines To keep our café a safe and welcoming space for everyone, please keep in mind: * We celebrate diverse perspectives. Please ensure your contributions remain respectful and considerate of others at the table. * You are solely responsible for ensuring your participation and contributions comply with all local laws, regulations, and customs where the event is held. * Remember that we are gathering in an open, public café. We encourage deep conversations, but please be mindful of your surroundings and personal comfort levels when sharing. 🈚 Free of Charge While there is no charge to attend, we kindly encourage you to support the venue by purchasing a drink and/or any items from their menu. 🛡️ A Pitch-Free Space To protect the psychological safety and authenticity of our community, Curious Souls Café is a strict no-solicitation zone. We ask that attendees do not use our gatherings to sell services, pitch businesses, or recruit participants into outside paid courses, MLM schemes, or third-party organizations. Let's keep the focus on genuine human connection! *Note: This event is not affiliated with the restaurant or any third-party question card game.* ✨ What is Curious Souls Café? Welcome to [Curious Souls Café](https://curioussouls.cafe/about/)! 👋 Designed to nurture healthy curiosity and foster connections, this is a warm and friendly space for meaningful conversations. 😊 We invite you to join us for an experience filled with thought-provoking dialogue, meaningful connections, and personal growth. We look forward to meeting you at one of our events in the future! *Disclaimer: Curious Souls Café is a volunteer-run global community. Our events, interactive boards, and digital toolkits are designed as informal spaces for personal reflection and social connection.* *By participating, you acknowledge that these tools are for entertainment and discussions do not constitute professional, legal, or advisory services. Participants remain fully responsible for their own well-being, health, safety, and personal property at all times, and agree to waive any liability against the hosts, organizers, and technology providers.*

Learn different techniques and different media (e.g. watercolour painting, sketching with pastel, charcoal...) for different subjects (still-life, landscape, portraiture…) of different themes to produce your own portfolios for DSE, IGCSE, GCSE / A-LeveL / IB, application for universities. Only one charge and all art materials will be provided! Please RSVP call or WhatsApp Win Davies +852 9332 0424. your own portfolios for all art exams, IB, application for universities. Only one charge and all art materials will be provided! Please RSVP call or WhatsApp Win Davies +852 9332 0424.

Join us for a fun and fitness-focused doubles badminton session at Kowloon (TST) Badminton Meetup. Whether you're a beginner looking to improve your skills or a seasoned player seeking some friendly competition, this event is perfect for everyone. Our meetups are designed to combine exercise and recreational sports in a social and engaging environment. Don't worry if you're new to the sport, as our sessions are coached to help you enhance your badminton techniques while having a great time with fellow sports enthusiasts. Meet new friends, improve your game, and stay active on Sunday mornings with us. Come down to the court, unleash your competitive spirit, and enjoy a morning of exciting badminton matches interspersed with friendly banter and sports socials. Cancellation details: The cancellation deadline is 48 hours prior to the start time of the game for weekdays and Wednesday for weekend games. No show or drop out without payment or delayed payment results in a permanent ban. WhatsApp the organizer at 57197742 to confirm your spot. Thanks [https://wa.me/85257197742?text=Join%20sports](https://wa.me/85257197742?text=Join%20sports) We don't count RSVP for attendance; WhatsApp reservations only. Address- Lockhart Road Sports Centre - Arena, 10/F, Lockhart Road Municipal Services Building, 225 Hennessy Road, Wan Chai, HK Time - 9:00 am Event fees - 60$ per person Join our badminton WhatsApp group for future event updates. WhatsApp me at 5 7 1 9 7 7 4 2 to join https://wa.me/85257197742?text=Join%20badminton%20group

Wondering how to choose your job, your school or interest clubs wisely? Firstly, you have to comprehend your personality in details. Come to this workshop to understand more your personality. **MQTA’s Advisor Mr Alan Chan will explain MBTI (16種性格分析) techniques to help you understand yourself more.** **“The goal is to help you establish a ‘Harmonious Circle’ with friends, superiors, and subordinates, whether in the family, school, social circle, or workplace**,” **said Alan Chan.** Mr Chan will go back Australia after a short stay in Hong Kong. *The workshop is bilingual (English & Cantonese).* Free donations to MQTA ([www.mqta.org.hk](http://www.mqta.org.hk/)) accepted. **Meeting** **Date:** Sunday 5 Jul, 2026 **Time**: 2:45pm (prompt) **Gather at**: **Exit A, Hang On Station (brown line)** **Workshop location:** a clubhouse nearby Hang On Station (few minutes walk from MTR) **WHAT TO BRING** 1\. A 😃 2\. A pen 3\. Papers/notebooks **IMPORTANT INFORMATION:** Please be punctual **OTHER INFORMATION** 1.“No Shows” especially last-minute absence without a head up will be recorded. 2\. Habitual “No Shows” will be removed from the group\. 3\. Be responsible\, please update your RSVP at least 4 hours prior to the activity if you can’t make it\. If it is an hour or less before the event\, please call our Host\. ***Disclaimer:*** *MQTA organizes events on an NGO basis. By joining the events, all participants are deemed to have read and understood the activity description, to have determined that they are of a suitable fitness level to undertake the events, and to have agreed to exonerate the leaders, the organizers and any other participants in the walks from any liabilities or claims, including but not limited to liabilities and claims as a result of any injuries or deaths or damages arising therefrom.*

**普及禪修課程 黃雅鑫老師主講** **「快樂人的精神習慣」** **每堂課為獨立單元，不需報名，歡迎大家參加。** 快樂無限制，但慣性的思維方式往往阻礙我們變得更快樂。這個實用的佛教禪修課程將會教授快樂人的精神習慣！ 我們將探索幾種能夠提升心靈的禪修和思維方式，並且如何在日常生活上，懷著覺照地加以運用。這樣，無論生活際遇如何，我們都能保持輕鬆快樂的態度。 4/7 知足 11/7 安忍 黃雅鑫現為香港噶當巴禪修中心中環分舍的老師。於 2009年，初次接觸到噶當巴傳承的寶貴佛法，啓發他把佛陀的智慧融合並實踐於日常生活中 ，從實際的經驗去分享現代佛法是如何利益周遭每一個人。 歡迎大家隨喜功德，建議捐助：每課 $50。所有捐款均用於中心的運作及發展，為大眾提供學習珍貴佛法的機會。 詳情: [https://www.meditation.hk/2021/ccgp/](https://www.meditation.hk/2021/ccgp/) #現代佛法 #禪修課程

Dim Sum Labs 點心造物俱樂部誠意邀請你參加我們的公開免費 HackJam 聚會。歡迎所有電子工程師、設計師、程式設計員、藝術家、創作者、創業家、修物大師、發明家、或夢想家來展示及討論你的創作。還沒有創作，但是很想開始？歡迎過來討論你心目中的創作，我們都很樂意協助。想延續摯愛物品的壽命？我們有工具和與你一樣好奇的會員，可以助你一把。好奇但沒有創作或想修理的東西？我們的會員及到訪者都很樂意分享經驗。我們來自五湖四海：在大科技企業工作、貢獻重要的開源項目、或發表過重要的藝術。參與 HackJam，可以共度一個難忘及充滿啟發性的晚上。 參加我們的聚會，你亦可以在成為會員之前，體驗一下 Dim Sum Labs 會所裏各類造物設備，包括各類電子零件（由電阻到 Arduino 及 Raspberry Pi）及電子燒焊工具，雷射切割及打標機，FDM和樹脂3D打印機，各類木工及金工工具。新的機器陸續有來，包括UV打印機，吸塑機，貼紙切割機等等。只想編程？我們有光線充足的桌面作為共享空間。會員可以隨時隨地（24/7）使用空間，以便造物。 成立於2011年，我們是香港歷史最悠久的創客空間 Hackerspace。現時會所建立於2013年，經歷種種困難及挑戰，至今屹立不倒，多得一眾非常熱心的會員支持。來參加我們的聚會，認識一群志同道合、正面及熱心的造物者。我們希望能得到你的支持，助香港及大灣區建立為一個科創及電子藝術的集中地！ 想成為會員？詳情請瀏覽我們的網站。 會遲到？不要緊！在聚會結束前，隨時上來都可以。 想有一個以普通話為主的 HackJam? 請與我們聯絡。 欲了解更多？請訪問我們的網站 [https://www.dimsumlabs.com](https://www.dimsumlabs.com)，或參與我們線上群組： Telegram：[https://t.me/dimsumlabs](https://t.me/dimsumlabs) IRC 聊天：#dimsumlabs on [https://libera.chat/](https://libera.chat/) \-\-\-\-\-\-\- This is a HackJam where the main language is Cantonese. Everyone's welcome, but we want to make sure our friends who are more comfortable in Cantonese get to participate in Dim Sum Labs. For our normal HackJam? Look for Tuesdays!

Topic to be announced. **CALL FOR SPEAKERS** Learn more: https://www.awscolumbus.com/get-involved/ **THANK YOU** *VEEAM* for hosting our meetup! To learn more about *Veeam*, please visit their website: https://www.veeam.com/ **DIRECTIONS** 8800 Lyra Dr #450 · Columbus, OH go to 4th floor. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com

Most people use LLMs by feel: ask a question, read the answer, decide whether it “seems good,” and move on. That works for casual use. It does not work when you are building software, automating workflows, writing important documents, or relying on AI for anything that needs to be repeatable. In this talk, we’ll look at how to improve and evaluate the inputs and outputs of LLMs using practical measurement techniques. We’ll cover how prompt changes affect results, how to compare outputs, how to build simple evaluation sets, and how math-based methods like similarity scoring can help you move beyond guesswork. This will be beginner-friendly, so even if you don't know anything about AI, you should get something out of it. However, this will be a little more technical than our intro talks. You do not need to be an AI researcher, but programmers and technically curious attendees will get a lot out of it. We’ll cover: * Why “it looks good” is not enough * How to improve prompts by changing the input, context, and constraints * How to compare LLM outputs more systematically * Basic evaluation techniques for accuracy, consistency, and usefulness * How embeddings, cosine similarity, and scoring can help evaluate results * Where automated evaluation works — and where humans still need to stay in the loop By the end, you’ll have a practical mental model for treating LLMs less like magic and more like systems you can test, measure, and improve. LOGISTICS AND PARKING: The talk starts at 7:00 PM. The first half hour is reserved for everyone to get set up and mingle. Free pizza and drinks! The cheapest parking option is to find street parking, which will only cost you a few bucks. Otherwise, park in the nearby veteran's museum lot for $8. It's highly recommended you avoid the nearby $15 garage parking.

**Important time note:** Please plan on arriving between 5:30 and 6:00 as the elevators lock after 6 and you'll need to message us and we'll need to come get you. The building address is 4450 Bridge Park The entrance is 6620 Mooney St, Suite 400 You will need to scan your ID at the door to get a visitor badge. **Abstract** *July Meeting - Lightning Talks!* Lightning talks are very short presentations on a topic of your choice (must be related to .NET). Talks should be 15-20 minutes in length and include minimal slides and quick demo (no live coding please). There will be 6 slots available! First come, first serve! **YouTube Link** TBD

NFT's are here to stay folks! This is a group for like minded people interested in understanding, leveraging, using, creating for, profiting from, trading too i suppose, NFT's.. everything around them, complexity, fear and exploits, best practices and more. **PLUS** This group will talk AI ART tools, techniques, artists, video, audio, prototypes and more in the AI assisted production space- ART specifically, but we can get into any aspect of some of the cooler things happening in AI in general.

**Practical Curiosity: Learning from Everyday Data** How do we actually get better at utilizing our day-to-day data? Fancy dashboards and complex models might look nice and draw attention, but that’s not where most of us spend our time. In fact those shiny outputs frequently sit unused, while the real insights are drawn from the analyst’s daily practice. Sometimes it’s as simple and as powerful as noticing that a segment is shrinking, a channel is underused, or certain links keep getting all the clicks. There’s many different places that the spark of insight can come from, but you have to keep your head in the data and know where to look. In this session, we’ll explore real-world examples of how segmentation, testing, and click behavior can uncover practical digital marketing opportunities. You’ll leave with inspiration for your own use cases, along with a few simple ways to ask better questions, spot meaningful patterns, and make smarter decisions without overcomplicating it. **About Our Speaker:** [Elaine Armbruster](https://www.linkedin.com/in/elainearmbruster/) is a Director of Digital Experience at the [American Diabetes Association](https://diabetes.org/), where she focuses on using data and insights to create smarter, more effective digital experiences. A lifelong Columbus resident, she has built her career in email marketing and the broader digital user journey, and is finding she most enjoys working in the messy middle where systems, data, and big ideas don’t quite line up yet. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

We're planning a hands-on technical session focused on building AI solutions in ServiceNow - think skills, agents, and real-world use cases. If you’re curious about AI on the platform, RSVP now and stay tuned for more details. Let's build together!