Quantitative Analysis

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Join us for our Sunday Meditation Service - 'Self Analysis Key to te Mastery of Life!' Or join us on Facebook Live! Our Facebook Page is ***Golden Lotus Yoga for Spiritual Awareness***

Topic to be announced. **THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/ **DIRECTIONS** Franklin University Fisher Hall 300 E. Main St, Columbus, OH 43215 Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8 Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map. NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com

Stop by the Licking County Master Gardener Volunteers’ (MGVs) table at the Farmers Market to pick up your free Veggie plant of the month to add (or start!) your vegetable garden. The little plants come with instructions and tips. Have other garden related questions? Bring your questions to one of the MGVs in the green shirts. ******************* Newark Grows 1st & 3rd Friday, May 1-Oct. 2 Our Booth at the Canal Farmers Market 4pm- 7pm 36 E. Canal Street, Newark JOIN US AT THE CANAL MARKET DISTRICT FARMERS MARKET IN NEWARK, May – October (First and third Fridays of the month) Free plants, seeds, and gardening information! May 1 Buttercrunch Lettuce May 15 Double Curled Parsley June 5 Mark Twain Tomato June 19 Aconcagua Elongated Sweet Pepper July 3 Market Closed for 4th of July Weekend July 17 Silver Slicer Cucumber August 7 Wizard Coleus August 21 German Thyme September 4 Sweet Bunch non heading Broccoli September 18 Strike Shell Pea October 2 Garlic No RSVP needed- just show up and enjoy the market! See you there!

Some trained COUNT volunteers work together once a month at RMH (http://www.rmhc-centralohio.org/volunteer.php) as Housewarmers (usually on the 1st Sunday from 1 – 5 PM). Some schedule other shifts at their convenience. You may try this out with less fuss by following a "Fast track" or go through the normal process. Fast track • Arrange a time to shadow a COUNT volunteer. Call Dave Nohle at 614-268-9558 (cell). • Show up and try it out. • Complete application, etc. later. Normal process • Complete an online application (http://rmhc-centralohio.org/volunteer/). • Attend orientation in advance. • At orientation you will complete forms agreeing to keep family/patient info private and allowing a background check and tour the facility. • Complete one training shift. Daily shifts are: morning 9 AM - 1 PM, afternoon 1 - 5 PM and evening 5 - 9 PM. • Schedule shifts online using the on the RMH scheduling system (http://www.volgistics.com/ex/portal.dll/?FROM=32895). The Ronald McDonald House (RMH) provides housing and meals for families with sick children. The Columbus RMH is the largest in the world with 137 rooms. COUNT has been volunteering there since May 2014. Housewarmers work with RMH guests to provide a home-like environment - greet, assist with family needs, answer phones, give tours, assist with checkin/checkout, prepare guest rooms after checkout, clean facility, laundry, restock supplies and staff the front desk. RMH Housewarmers volunteer at least one four-hour shift a month. All Housewarmers must complete an application and agree to a background check before they can be full fledged volunteers.

Stop by the Licking County Master Gardener Volunteers’ (MGVs) table at the Farmers Market to pick up your free Veggie plant of the month to add (or start!) your vegetable garden. The little plants come with instructions and tips. Have other garden related questions? Bring your questions to one of the MGVs in the green shirts. ******************* Newark Grows 1st & 3rd Friday, May 1-Oct. 2 Our Booth at the Canal Farmers Market 4pm- 7pm 36 E. Canal Street, Newark JOIN US AT THE CANAL MARKET DISTRICT FARMERS MARKET IN NEWARK, May – October (First and third Fridays of the month) Free plants, seeds, and gardening information! May 1 Buttercrunch Lettuce May 15 Double Curled Parsley June 5 Mark Twain Tomato June 19 Aconcagua Elongated Sweet Pepper July 3 Market Closed for 4th of July Weekend July 17 Silver Slicer Cucumber August 7 Wizard Coleus August 21 German Thyme September 4 Sweet Bunch non heading Broccoli September 18 Strike Shell Pea October 2 Garlic No RSVP needed- just show up and enjoy the market! See you there!