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What we’re about

Conceived and run since 2014, TurnUp!, an annual regional music conference, held on the Sunshine Coast, QLD, is gaining recognition as the premier music industry gathering in regional Queensland and the only local event of its kind.

The mission of Turn Up is to provide a structured music industry focused event for the Sunshine Coast region that will cater to a diverse range of musicians and music industry workers. 

Our program format includes industry renowned guest speakers, and targets education, networking and showcasing the best talent and events the Sunshine Coast has to offer. TurnUp! consists of an organising team of highly accomplished music event coordinators who are committed to providing an opportunity for Sunshine Coast musicians and music industry workers to access professional development and networking opportunities within the region. Speakers at previous conferences have included Australian music industry heavyweights Glenn Wheatley (manager John Farnham), Bill Hauritz (Woodford Folk Festival), Rhoda Roberts (Head of first nations programming, Sydney Opera House) Ted Gardner (managed Tool, Jane’s Addiction, Brian Jonestown Massacre), Leanne de Souza (Rock and Roll Writer’s Festival) and music retailing legend, Barry Bull.

The Turn Up Conference program includes keynote presentations, conversational discussion panels with leading music industry achievers, networking opportunities with industry veterans and fellow practitioners and showcase performances from local Sunshine Coast artists. 


What: 2019 Turn Up Sunshine Coast Music Industry Conference.
When: Thursday 17 October 2019 4:45pm - 10:45pm and Friday 18 October 2019 8:30am - 9:00pm.
Where: The Playhouse at Solbar, 10 to 20 Ocean Street, Maroochydore QLD 4558.
Tickets: Thursday evening conference - $50+BF pre-sold, $60 at the door. 
Industry Breakfast $30+BF, 
Masterclasses - $30+BF. 
VIP access all events $100+BF
Tickets here

or visit the Turn Up! website to sign up to the email list to stay informed.

Speakers and Presenters: Barry Bull OAM, Michael Chugg OAM, Lucius Borich (COG), Dr Bill Anseline (Hemisphere), Shannon Ward (Hemisphere), Scott Maughan (RSM Accounting, Kellie Lloyd (APRA AMCOS), Stuart Coupe, Howard Freeman, Sophie Kirov (Badlands Group), Trina Massey (Association of Artist Managers), Roland West (Sunshine Coast Creative Alliance), Francesca de Valence (I Heart Songwriting Club), David Dean (David Dean Events), Andrea Smith (Applause Genie) and Eloise Gallagher.
Facilitators: Kellie Lloyd, Stuart Coupe and Eloise Gallagher.

Showcase performers: Dorah Jacson and Aspy Jones on the Thursday and Mason Hope on the Friday morning.

Panel topics: Healthy, Wealthy and Wise: How to stay fit, play well and save for the future, Road Running - How to Survive in The Fast Lane of Rock ‘N’ Roll and Have Your Questions Answered By The Professionals.

Master Classes on the Friday: 5 Powerful Pathways to a Successful Music Career You Love and Making Your Wildest Creative Dreams Come True with Francesca de Valence from I Heart Songwriting Club and The Business Of Managing Music - Management, promotion, bookings, touring and negotiation tactics with Howard Freeman, Stuart Coupe and David Dean interviewed by Andrea Smith.

Supporting businesses and sponsors: Solbar, Oztix, APRA AMCOS, Sunshine Coast Council, Sunshine Coast Creative Alliance, EventX, DW Sound, Scenestr, Snap Print And Design, TAFE Queensland East Coast, 91.9 Sea FM, 92.7 Mix FM, 91.1 Hot FM, 96.1 Classic Hits Zinc FM, Shadowplay Photography, Shake It Up Music, Wagwurst Studios, Crew Care, Association of Artist Managers, QMusic, I Heart Songwriting Club, Racy and Lucky, Applause Genie, Binary Music, Country Music Marketing Australia, Hostile Entertainment and David Dean Events.

Speaker Bios:

Howard Freeman has been working in the music industry for over 50 years. In the 1960’s he was launched into his career working for the family business on the door of venues his father ran. During the 1970s and 1980s Howard worked as both a Tour or Production Manager for bands such as Sherbet and Dragon, who initially toured Australia and New Zealand venues, and gradually progressed to world tours.

From the 1980s, and into the 1990s he toured with numerous artists including INXS, Jimmy Barnes, AC/DC, Eminem, Ice Cube, Midnight Oil, Prince and The Rolling Stones to name a few, and was the Production Manager for Big Day Out for 20 years.

Over the course of his career, Howard spent 45 years on the road, was in charge of production budgets of up to $6.5million and the total patronage of events he managed equated to over 11 million attendees.

Howard Freeman is one of Australian live music’s great survivors, an industry veteran who has spent more than 50 years in the game and still attacks his job with vigour.

He’s spent time on stage with rock royalty such as Billy Thorpe, Tex Perkins and Nick Cave, but his is probably not a name you know. Mr Freeman is a roadie, part of the indispensable crew that makes the show happen, setting up smoothly each night and then packing up when it’s over.

Most roadies do it because they love it, he says, but it’s a precarious line of work, and he has seen so many“fall by the wayside” since he started working on stage doors in 1965 aged 14.

“It’s a life where you’ve got to push yourself and reinvent yourself and carry your can and dig a hole if you have to, to survive…[or] you become a statistic,” he says.

Stuart Coupe will do a mini keynote speech titled Marketing Without Money at the industry breakfast on Friday 18 October from 8:30 am.  Stuart Coupe has worked as a journalist, author, editor, manager, record label director, radio presenter, publicist and tour promoter. Career highlights include being the only Australian to interview Bob Dylan twice, working with The Clash, managing Paul Kelly and the Hoodoo Gurus and being awarded a Ned Kelly Lifetime Achievement award for his contributions to crime fiction. Stuart has written, co-written or edited ten books including The New Music (with Glenn A Baker), 1980, The New Music (with Glenn A Baker) 1983, The Promoters (2003), Gudinski (2015, Tex (with Tex Perkins (2017 and his most recent - Roadies.  He has already started work on a new book about Paul Kelly.

Dr. Bill Anseline, a longstanding, trusted medical practitioner in Queensland, Australia, graduated from Newcastle University in 1991 with Bachelor of Science, Bachelor of Medical Science and Bachelor of Medicine degrees. Today, he practises a number of subspecialties and he has developed exceptional competencies in teaching, training and general practitioner-led primary care research.

Prior to graduating from medical school, “Dr. Bill” supported himself by working as a bodyguard in the security and entertainment industries. As a result, he forged strong relationships with music, movie and sporting promoters as well as production teams and many of the stars, athletes and entertainment principals whom he protected. Later, having finished his medical training, he brought a value-added “medico” component to his security work, a unique dynamic that gave new meaning to the traditional “bodyguard” role. In turn, for the past quarter century, Dr. Bill has routinely provided medical and/or security services to most major artists, acts or live entertainment events that have toured throughout Australia and New Zealand. Now teaming with other Event Medicine (EVM) experts worldwide and leading an evolving global EVM physician alliance, he has been the primary steward of a concept of “global entertainment medicine” for tour promoters and those they support.

Shannon Ward has worked in various departments of the entertainment industry for over 20 years.

Her career started with Perth Entertainment Centre and production company Concert and Corporate Productions in Perth. She then moved onto a freelance career where spent 12 years touring with various Australian Festivals like Big Day Out, Soundwave, Good Vibrations and National and International Artists like Rolling Stones, Steve Earle, The Offspring, Paul Kelly, Angus and Julia Stone and many others.

Her roles varied from tour and production manager, site manager, promoter rep, lighting designer and operator.

This versatility has given her a unique set of skills which has ensured she has always been sort after and employed.

With a client focused attitude and with a passion for logistics she is a successful and respected figure in the entertainment industry.

Francesca de Valence is an Australian artist, award-winning songwriter, international speaker and coach, and founder of I Heart Songwriting Club; helping emerging singer-songwriters inspire their way to success in a music career they love. She has been acknowledged by the Los Angeles Music Awards with an International Songwriter of the Year Award and also holds an Australian Songwriting Award. Francesca has supported artists including Jimmy Webb, her music can be heard on ABC radio around Australia, and she performs regularly in Australia and Paris.

Francesca has a Masters in Music and has taught at the Queensland Conservatorium of Music, Griffith University. She is an in-demand speaker in areas of songwriting and creative and personal development (BIGSOUND, WAMCON, IMRO), facilitates songwriting workshops nationally and internationally for songwriters of all levels (QUT, WAAPA, QMusic) and has delivered successful long-term creative and songwriting development programs (MusicACT, Big Sky Girls). Francesca has just returned from a speaking tour around Ireland in April 2019 and made an appearance at SXSW in March.