- Tackling the knowledge graph: Structuring content for AI with Deborah CarverLink visible for attendees
Tackling the knowledge graph: How to structure content for an AI world
For a moment, forget the new content that AI is generating. How are the machines reading what you’ve already written? In this workshop, we’ll talk about the concept of knowledge graphs, how content—structured or not—is read by machines, and what you can do to build authority among both computer and human readers.
Deborah Carver is an independent consultant and the publisher of The Content Technologist, a resource for content professionals working in the age of algorithms. She spent the first portion of her career working in traditional publishing, then transitioned to working on SEO and digital strategy full-time in 2013. Focused on organic content performance, Deborah helps clients navigate what makes “good content” findable, usable, informative and delightful. She’s worked with businesses of all sizes, from Fortune 500 to independent startups and is an avid trendspotter, a deeply experienced website content analyst, and a massive music fan. Sign up for her free weekly newsletter at content-technologist.com.