In practice: Doing content in product with Torrey Podmajersky

How different is it to write, organise, and manage content in product, rather than other kinds of content? Torrey Podmajersky has worked in content roles in multiple companies and teams, and writes and speaks about content design worldwide. She'll take us through how doing the work in close collaboration with Product Design and other stakeholders is similar and different from the rhythms of work in other content roles.

Torrey Podmajersky is the author of the bestselling book Strategic Writing for UX (O'Reilly, 2019) and the president of Catbird Content. Torrey helps teams solve business and customer problems using content and design. She has consulted on and created inclusive and accessible consumer and professional experiences for Fortune 500s and startup clients in consumer, B2B, and enterprise software spaces, including Google, NetApp, and Microsoft.