What we’re about
The Amsterdam SEO Meetup Group's purpose is to share SEO's best practices, ideas, personal visions, and pro-tips between passionate people, newcomers, beginners, experimenters, and anyone interested in the topic.
This is an in-person-only meetup in unique locations around Amsterdam, all with the main goals in mind: sharing, learning, exchanging ideas, debating, and (self-)improving.
All meetups and communication within this group will be held in English but everyone is welcome to join in and participate!
If you are working at a startup, an SME, or any other organization and you want to host us, or you are willing to sponsor one of our meetups, get in touch.
Notes:
- This is not a recorded event
- Resources and materials are only shared to people who show up at the events.
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I'm currently looking for:
- venues: unique location in Amsterdam: an office space, event space of any sort. Want to show your office around? Let's chat!
- speakers: share your experience, best practices, experiments, or ANYTHING somewhat related to SEO to a mixed group of SEOs and non-SEOs. I'm literally open to any topics to be shared!
- sponsors for snacks and drinks: open to talking about visibility opportunities during the event :)
Upcoming events (3)
See all- SEO Open MicStartDock, Amsterdam
Join us on September 5th for an inspiring summer evening of real talk, shared stories, and SEO magic ✨, brought to you in collaboration with Morningscore, our sponsor for this event.
We’re taking over StartDock in Amsterdam for our first SEO Open Mic Night. A community-first meetup where digital marketers, SEOs, content folks, and curious minds come together to swap insights, lessons, and maybe even a few confessions 👀
📍 Location: StartDock (There are different locations, we will be at Singel 126)
📅 Date & Time: September 5th at 17:00What to expect:
✅ Open mic format: short talks, smart tips, lessons learned, and the occasional humblebrag
✅ Casual summer vibes: no slides, no pressure. Just good drinks, good stories and good people!🎤 Want to share something? You can!
The mic is open for whatever’s on your mind, whether it’s serious, funny, or somewhere in between. A few ideas to get you going:
- A recent win you’re proud of (humblebrags welcome)
- A fail, mishap, or SEO fuckup moment you can laugh about now
- A weird AI moment that made you question your career
- A lesson you wish you’d learned earlier
- A hot take you think no one else agrees with
- Or simply a truth you think more people in the industry need to hear
💬 This is your chance to be real.
We’re not here for commercial pitches or polished case studies, we’re here for the real stories that help us grow together.The slip-ups that turned into lessons. The behind-the-scenes chaos that shaped a strategy. The wins that came out of nowhere.
House rules for the open mic:
- Not a presentation.
No slides, no Q&A. Just stories, lessons, and experiences.
Want to connect after? People can always reach out! - Totally optional.
The mic is open but not mandatory.
Come to speak, or just come to listen and vibe. - No sales pitches.
If Baba hears one, he will pull the mic. This is a pitch-free zone. - Keep it short and sweet.
Aim for 30 seconds to 4 minutes — about the length of your favorite song.
Quick insights > long rambles. - Vulnerability encouraged. Judgment not allowed.
This one’s gonna be fun so don’t miss the chance to hear first hand from others in the community!
It’s the perfect way to ease back into the rhythm after summer before the inbox floods and Q4 kicks in.
Share this event with your colleagues and fellow SEO enthusiasts. Let’s come together to learn, network, have some drinks and drive our SEO skills to new heights!
- Rank Me If You Can: Inside SEO HiringDecathlon, Amsterdam
Join us on October 7th from 6:00pm at Decathlon for the next Amsterdam SEO Meetup — an in-person only event.
🔍 What really gets someone hired in SEO today?
Is it keyword wins? A strong portfolio? Your personal brand? Or something else entirely?This session goes behind the scenes of how SEO hiring decisions are really made — what matters, what doesn’t, and why.
🎤 What to Expect
We’re hosting a straight-talking panel featuring:- Corwin In den Eng, founder of Decent, an Online Marketing focused recruiter
- Yannick Colastica-Petrucco, CMO at Floryn, a hiring manager who’s recently hired in SEO
- Ihor Bankovskyi, Senior Manager Global SEO at Adidas, a recently hired SEO pro
After the panel, we’ll run a live Hiring Simulation:
Our experts will review 3 fictional candidate profiles and share their unfiltered reactions: who they’d hire, why, and what actually tips the scales.✅ Why Attend
- A front-row seat to real hiring logic — see how decisions actually get made, unfiltered
- Actionable advice to help you stand out as a candidate or hire smarter as a manager
- Straight insight into what hiring managers truly value (and what they don’t)
- A rare chance to watch live as experts evaluate SEO talent in real time
👥 Who Should Join
- SEO professionals looking for their next role
- Hiring managers and team leads recruiting SEO talent
- Recruiters working in digital marketing
- Anyone curious about what actually drives SEO hiring
💡 The Takeaway
Whether you’re hiring or getting hired, you’ll leave with:- Honest insights
- Practical takeaways
- A clearer sense of what matters most in today’s SEO job market
Real experiences. Real decisions. From people who’ve been there.
⚠️ Important: This is an in-person only event. There will be no recording. The value is in being there, connecting, sharing, and learning together.
Spread the word and bring your colleagues. Let’s connect, exchange ideas, and sharpen our SEO game.
