Through the Fire, By the Fire: Getting SEO a Seat at the Strategy Table

Join us on October 23rd from 18:00 at De Werkplek for the next Amsterdam SEO Meetup. An in-person only evening of open conversation, practical insights, and real connection.

🔥 Through the Fire, By the Fire
A candid fireside chat on what earns trust, unlocks budget, and makes SEO a strategic investment.

With budget season coming up, this is the perfect time to learn how to position SEO for real influence inside your organization.

Is it the numbers? The narrative? Leadership buy-in? Or simply getting the budget signed off?

We’ll sit down with marketing and finance leaders to unpack how SEO earns its seat at the strategy table: what convinces executives, secures funding, and builds lasting influence inside organizations.

🎤 What to expect?

• 30–40 min moderated fireside chat
• Featuring 2–3 speakers (TBA - knowing someone? Let us know!)
• 20 min open Q&A — bring your toughest questions
• Drinks & networking to wrap up

✅ Why Attend

• Hear directly from decision-makers on what makes SEO worth funding
• Learn how to build trust and influence at the executive level
• Get practical insight into bridging the gap between SEO, finance, and leadership

👥 Who Should Join

• SEO professionals aiming to secure bigger budgets or leadership buy-in
• Heads of Marketing, Growth, or Digital looking to elevate SEO in strategy
• Founders and leaders exploring SEO’s role in business growth
• Anyone who’s ever asked: “How do I get leadership to truly invest in SEO?”

💡 The Takeaway
You’ll walk away with:

• Honest perspectives from marketing and finance leaders
• Actionable tactics for earning trust and unlocking resources
• A clearer sense of how to position SEO as a strategic growth driver

Real talk. Real decision-makers. Real lessons on what it takes to move SEO from nice-to-have to must-invest.

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⚠️ Important: This is an in-person only event. No recording, no livestream. The value is in being there — joining the conversation, asking your questions, and connecting directly.

Spread the word, bring your colleagues, and let’s learn together by the fire.