Your new best friend for behaviour change: the COM-B Model

** This is an online event. The link is visible once you RSVP**

The popularity of behavioural science means that it sometimes gets used as kind of window dressing or "fairy dust" to make initiatives seem better while not addressing the root cause of the issue or not solving the right problem due to evidence that is not robust enough - or because we are biased as practitioners.

The COM-B model of behaviour gives practitioners a robust and structured way to identify what needs to change in order for a behaviour change intervention to be effective.

Elina will walk us through the framework and how to practically apply this to make our behavioural interventions more impactful.

Elina Halonen is a behavioural change and market research consultant. Co-founder of the Irrational Agency (2012), she’s worked with blue chip clients across the world, and conducted done research projects in Ghana, Argentina, Indonesia and across Europe. Elina has 15 years experience in market research, specialising in cross-cultural consumer psychology. She’s a frequent speaker at industry conferences globally, and is the co-founder of London Behavioural Economics Network (2012) and Amsterdam Behavioural Science Network (2018)

** This is an online event. The link is visible once you RSVP**