You forgot to tell a story, asshole!

“And then I saw the light: Ahhhh, you forgot to tell a story, asshole!

This is how Peter Guber, big fish of the American entertainment business did NOT get to convince Las Vegas major to invest on a Baseball Macrostadium.

Data, Surveys or reports are always presented as a non refutable word, but they leave us cold. Nobody denies they are useful or even necessary, but if what we want is convinicing or create an emotion to change patterns, we are going to have to be more sofisticated.

This workshop deeps into the art of storytelling as a tool not only to comunicate, but also to give values, origins and emotions to your product.

• 20:00 - 20:20: Welcome, networking with drinks

• 20:20 - 21:00: Speed networking

• 21:00 - 22:00: 10 minute talk, with practical tips & ideas to improve our lives as entrepreneurs, with Q&A & short activity to apply the lessons learned

Then, for those who wish, we will go together to a bar nearby to finish the night, eat for some, and keep on talking as it always happens !

As entrepreneurs from all over the world, we all believe in changing the world one small company/startup/project at a time.

These talks and activities are made to bring us ideas and tools to work better.

Thanks again for making this group great - let's make it even better together !

All the best,

Pierre, Tom, Peter, Ed - The GuiriLeaders