Data & Analytics Wednesday - Google Analytics Alternatives

Google Analytics Alternatives

Is it finally time to make the switch away from Google Analytics? Two-and-a-half years ago Jason Packer asked this question at Columbus Web Analytics Wednesday.

Since then: Google’s Universal Analytics has been sunset, we’ve changed our name to Columbus Data & Analytics Wednesday, and Jason has released two editions of his book “Google Analytics Alternatives”.

Fresh off the release of the 2nd edition of his book, we thought it was time to re-open this conversation. While people love to complain about it, GA’s market share has remained relatively constant (at least in the United States). Why is that? You won’t find any complaints about GA4 in this talk, but rather an overview of what’s currently available in the market and how to frame your decision-making process.

We’ll also be giving out some free copies of Jason’s book! So even if you’ve got a “GA4Lyfe” tattoo (no judgement), there’s free books to go with the free pizza and beer.

Thanks to our 2026 sponsors:
Clarivoy, What Box Consulting Group, Conductrics, and Piwik PRO

More info at cbusdaw.com