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Data & Analytics Wednesday - The Data-Driven Brand
**The Data-Driven Brand: Using Analytics to Shape Perception**
Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory.
For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy.
She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps).
Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way.
**About Our Speaker**
Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers.
Thanks to our 2026 sponsors:
[Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro)
More info at [cbusdaw.com](https://cbusdaw.com)
In Person Event: The Secrets to Mental Health
Mental Health, how do you understand it? How can you improve it?
How do you get rid of stress, anxiety and uncertainty? These emotions are buried deep in your reactive mind. Find out what the reactive mind is, and in the process find yourself.
Have you ever suffered from a traumatic experience, a deep loss or been through a painful breakup? Has your ability to communicate suffered as a result? And after that, even though you "moved on" did you find that things were never quite the same? Have you ever looked at childhood photos, or reminisced your early life and wondered where that happiness and spark went?
Are your emotions out of your own control? Have you ever felt, even if you aren’t aware of it, that possibly you are getting in your own way of your happiness and success? How does this affect your self-confidence?
Find out what is at the root of all stress, anxiety, depression and self-doubt. Find out how and why you hold yourself back from achieving your goals and having the life you have dreamed of. As soon as you learn what is at the root of these unwanted conditions, you’ll see it is something you can DO something about. You will not be labeled or categorized at this MeetUp.
This group is hosted by the Dianetics and Scientology Life Improvement Center of Central Ohio.
IxDA Chat ‘n Pancakes
Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty.
Join the local UX and Digital Design community for a casual monthly breakfast.
Look for us upstairs!
Free in-person event: Take Control of Your Mental Health
It’s time to take control of your mental health. How do you get rid of stress, anxiety and uncertainty? These emotions are buried deep in your reactive mind. Find out what the reactive mind is, and in the process find yourself.
Have you ever suffered from a traumatic experience, a deep loss or been through a painful breakup? Has your ability to communicate suffered as a result? And after that, even though you "moved on" did you find that things were never quite the same? Have you ever looked at childhood photos, or reminisced your early life and wondered where that happiness and spark went?
Are your emotions out of your own control? Have you ever felt, even if you aren’t aware of it, that possibly you are getting in your own way of your happiness and success? How does this affect your self-confidence?
Find out what is at the root of all stress, anxiety, depression and self-doubt. Find out how and why you hold yourself back from achieving your goals and having the life you have dreamed of. As soon as you learn what is at the root of these unwanted conditions, you’ll see it is something you can DO something about. You will not be labeled or categorized at this MeetUp.
💃 Live Salsa Band Saturday 4/18! 💃 Salsa, Bachata, and Merengue Dancing! 💃
💥 𝐋𝐢𝐧𝐜𝐨𝐥𝐧 𝐒𝐭𝐫𝐞𝐞𝐭 𝐒𝐚𝐥𝐬𝐚
💥 𝐅𝐞𝐚𝐭𝐮𝐫𝐢𝐧𝐠:
💥 𝐋𝐢𝐯𝐞 𝐒𝐚𝐥𝐬𝐚 𝐁𝐚𝐧𝐝: 𝐀𝐥 𝐒𝐨𝐧 𝐃𝐞𝐥 𝐈𝐲𝐚!
.
💥 𝐒𝐚𝐭𝐮𝐫𝐝𝐚𝐲, 𝐀𝐩𝐫𝐢𝐥 𝟏𝟖
💥 𝟖 𝐩𝐦 – 𝟏 𝐚𝐦
.
🟣 Salsa, Bachata, and Merengue
🟣 Dancing All Night Long!
.
👉 𝐁𝐮𝐲 𝐄𝐚𝐫𝐥𝐲 𝐁𝐢𝐫𝐝 𝐓𝐢𝐜𝐤𝐞𝐭𝐬 𝐍𝐎𝐖 𝐚𝐭:
[https://columbussalsadancing.com/live-salsa-band-tickets-early/](https://columbussalsadancing.com/live-salsa-band-tickets-early/)
.
Lincoln Street Salsa
1717 Brice Rd
Reynoldsburg, Ohio 43068
.
🟣 𝐑𝐞𝐠𝐢𝐬𝐭𝐫𝐚𝐭𝐢𝐨𝐧
8:00 pm – 8:30 pm
.
🟣 𝐁𝐞𝐠𝐢𝐧𝐧𝐞𝐫 𝐃𝐚𝐧𝐜𝐞 𝐋𝐞𝐬𝐬𝐨𝐧!
8:30 pm – 9:30 pm
.
🟣 𝐎𝐩𝐞𝐧 𝐃𝐚𝐧𝐜𝐞 𝐏𝐚𝐫𝐭𝐲 𝐖𝐢𝐭𝐡
𝐋𝐢𝐯𝐞 𝐒𝐚𝐥𝐬𝐚 𝐁𝐚𝐧𝐝!
9:30 pm – 1:00 am
.
✅ Cover Includes Dance Lesson and/or Party!
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👉 𝐁𝐮𝐲 𝐄𝐚𝐫𝐥𝐲 𝐁𝐢𝐫𝐝 𝐓𝐢𝐜𝐤𝐞𝐭𝐬 𝐍𝐎𝐖 𝐚𝐭:
[https://columbussalsadancing.com/live-salsa-band-tickets-early/](https://columbussalsadancing.com/live-salsa-band-tickets-early/)
.
👉 $𝟐𝟓 𝐄𝐚𝐫𝐥𝐲 𝐁𝐢𝐫𝐝 𝐓𝐢𝐜𝐤𝐞𝐭𝐬 (𝐄𝐧𝐝𝐬 𝟒/𝟒 @ 𝟓 𝐩𝐦!)
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👉 $𝟑𝟎 𝐀𝐭 𝐭𝐡𝐞 𝐃𝐨𝐨𝐫
.
✅ 𝐍𝐨 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐍𝐞𝐜𝐞𝐬𝐬𝐚𝐫𝐲!
✅ 𝐍𝐨 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐝!
✅ Always Other People to Dance With!
✅ Singles, Couples,
Beginners, and
Pros Welcome!
.
✅ BYOB
✅ 18+
.
✅ 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬? 𝐕𝐢𝐬𝐢𝐭: LincolnStreetSalsa.com
𝐎𝐫 𝐓𝐞𝐱𝐭 𝐓𝐨𝐝𝐝: 𝟔𝟏𝟒-𝟕𝟕𝟒-𝟖𝟏𝟒𝟔
.
👉 𝐁𝐮𝐲 𝐄𝐚𝐫𝐥𝐲 𝐁𝐢𝐫𝐝 𝐓𝐢𝐜𝐤𝐞𝐭𝐬 𝐍𝐎𝐖 𝐚𝐭:
[https://columbussalsadancing.com/live-salsa-band-tickets-early/](https://columbussalsadancing.com/live-salsa-band-tickets-early/)
.
Toledo Local Verification Required Event
💓 **Online Speed Dating Built for First Timers – Real Connections, Zero Pressure!**
**🔴 MUST READ: RSVP Alone Won't Get You In!**
To attend, you must: (1) Click your age group link below, (2) Complete registration, and (3) Finish the personality quiz. Limited spots available – register now before they're gone!
**📋 Choose Your Age Range Below to Register:**
- **Ages 18-32** → [REGISTER HERE](https://tempodating.com/product?productId=430.0&productType=onlineSpeedDating&city=Toledo&groupurlname=collective-local-singles-mixer-event-squad&ar=18-32&face_v=4.0)
- **Ages 30-46** → [REGISTER HERE](https://tempodating.com/product?productId=430.0&productType=onlineSpeedDating&city=Toledo&groupurlname=collective-local-singles-mixer-event-squad&ar=30-46&face_v=4.0)
- **Ages 40-58** → [REGISTER HERE](https://tempodating.com/product?productId=430.0&productType=onlineSpeedDating&city=Toledo&groupurlname=collective-local-singles-mixer-event-squad&ar=40-58&face_v=4.0)
- **Ages 55+** → [REGISTER HERE](https://tempodating.com/product?productId=430.0&productType=onlineSpeedDating&city=Toledo&groupurlname=collective-local-singles-mixer-event-squad&ar=55+&face_v=4.0)
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🤝 Tired of swiping with no results? Try real conversations instead! Online speed dating removes all the awkward parts of traditional dating. A friendly host guides you through each round, so all you have to do is show up and be yourself.
🎯 **Perfect for:**
- Introverts who shine in one-on-one conversations
- First-time speed daters seeking a welcoming, easy experience
- First-timers who want to date without the pressure of face-to-face meetings
- Busy professionals who value their time and comfort
**How It Works**
1. **Sign Up** – Click the registration link for your age bracket above.
2. **Finish the Short Personality Assessment** – This helps us optimise your matches for the evening.
3. **Connect on Zoom** – No setup needed. Just click the link and you're in!
4. **Meet Your Matches** – Rotate through fun one-on-one rounds with Toledo singles who share your vibe.
5. **Discover Your Matches** – We'll notify you of any mutual interest after the event. The rest is up to you!
**Event Details**
- **Format:** Hosted live on Zoom – guided, fun, and stress-free
- **Location:** No venue needed – just a comfy seat and a good internet connection
- **Host:** Your personal guide through the evening – friendly, encouraging, and fun
- **Vibe:** Light-hearted, easy-going speed dates with open-minded Toledo singles
- **Accessibility:** Join from any device – laptop, tablet, or phone
- **Duration:** About 60–90 minutes of structured, fun conversations
**Frequently Asked Questions**
**How long are the conversations?**
Each round is a few minutes – long enough to feel a connection, short enough to keep things exciting!
**What happens after the event?**
We reveal mutual matches after the event. If you both liked each other, we help you connect!
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✨ The hardest part is clicking register. After that, we make everything easy. See you there! 💘 ✨






