Barbacoa

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Come out to Improving for our monthly iOS and Mac meetings. This Month's Presentation: Nothing yet. (You should volunteer). What is Cocoaheads (http://cocoaheads.org/)? CocoaHeads is a group devoted to discussion of Apple Computer's Cocoa Framework for programming on MacOS X and iOS (including the iPhone, iPad and Apple Watch). During monthly meetings, members present on their projects and offer tutorials on various programming topics. What is BuckeyeCocoa (http://buckeyecocoa.org/)? BuckeyeCocoa is a group of Objective-C/Swift developers/enthusiasts. We host monthly Cocoaheads and near-weekly NSCoder meetings in Columbus, Ohio. The meetings are free to attend. Presentations! Presenters welcome! We are always in need of people willing to present material. Any Swift and/or Objective-C related topic is welcome. Times can be 5 minutes (i.e. lightning talks) to a maximum of 2 hours. Interested? Contact info is on the BuckeyeCocoa website. To volunteer for a presentation contact us at @BuckeyeCocoa on Twitter. Follow us on Twitter! @BuckeyeCocoa (https://twitter.com/#!/Buckeyecocoa/) For more information: http://buckeyecocoa.org/

Dinner and dancing

Soccer + vegan deli eats = the perfect Saturday ⚽🌱🔥 We’re kicking things off with soccer (all levels welcome!) and then heading to Vida’s Plant-Based Butcher for some seriously good food—Vida’s Reubens, Philly cheesesteaks, Chipotle Cheddar Melt and classic deli sides. Whether you’re playing, socializing, or just here for the food, this is a great way to meet like-minded people and enjoy the day! Game → Food → Good vibes 📍 Soccer - Park of Roses 3923 N High St Columbus, OH 43214 📍 Vida’s Plant Based Butcher 1724 Northwest Blvd Unit C Columbus OH, 43212

Let’s try this popular Italian restaurant in Reynoldsburg. This is the menu: https://scaliristorante.com/#4e468054-0235-43e2-81c2-44e061341e9e