Estrategia de marca

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

**⚔️ Introduction to Wargaming & Painting Miniature Soldiers at The Arcane Foundry ⚔️** Join me in **The War Room at [The Arcane Foundry](https://share.google/S5i6DYJnJteHWeKtd)** for a laid-back evening of hobby talk and tabletop fun! For just **$25**, you’ll get a **3D-printed regiment of 20 high quality resin models** of your choice to paint — a **$40-$70 value if you were to buy them elsewhere!** (Please look up the price of minis, you are getting a steal). Bring your creativity, relax, and let’s make something awesome together. **Choose one from Below:** * 20 Cathayan Infantry * 20 Dwarf Warriors * 20 Wood Elf Spearmen Step into a world where strategy meets artistry — and where every painted figure tells a story of battle, honor, and imagination. Join **Daclaud** at **The Arcane Foundry** for an evening that introduces newcomers and enthusiasts alike to the timeless craft of **tabletop wargaming** and **miniature painting**. My own journey began with a fascination for fantasy — knights in armor, grim and hardened warriors, and monstrous creatures locked in epic battle. That passion led me to **Dungeons & Dragons**, where I painted my first **Basic Heroes set** and felt the spark that comes from bringing a character to life in miniature form. Not long after, I discovered **Warhammer Fantasy** and **Warhammer 40,000**, and I was hooked. The vision of vast armies clashing across the table — each unit meticulously painted, each story unfolding through dice and imagination — became my creative obsession. During this event, we’ll explore the **origins of wargaming**, from its early military simulations to the richly detailed worlds of modern tabletop battle systems. You’ll learn how to **build and customize your own armies**, paint your first figures, and experience the joy of turning strategy and storytelling into a hands-on art form. Whether you’re drawn by the lore, the hobby, or the thrill of commanding miniature legions, this introduction will open the gates to a world that has captivated hobbyists for generations. **🎨 RSVP today and join us at The Arcane Foundry — where every brushstroke and battle tells a story.**

Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty. Join the local UX and Digital Design community for a casual monthly breakfast. Look for us upstairs!

Let's grab some coffee/food and share a morning chat! The East Market has an ample parking lot and outdoor and indoor seating. Grab a cup of coffee from Winston's Coffee & Waffles or on your way to East Market and meet us on the second floor - table behind or east of the elevator. Per what this group is about: "Everyone is welcome! International transplants to Columbus who want to improve language skills, Columbus residents who want to discuss international travel and culture, and anyone who enjoys getting together for good conversations."

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.