Change Maker

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Let's grab some coffee/food and share a morning chat! The East Market has an ample parking lot and outdoor and indoor seating. Grab a cup of coffee from Winston's Coffee & Waffles or on your way to East Market and meet us on the second floor - table behind or east of the elevator. Per what this group is about: "Everyone is welcome! International transplants to Columbus who want to improve language skills, Columbus residents who want to discuss international travel and culture, and anyone who enjoys getting together for good conversations."

Join us as we get together to get together to help those in need at this CMG Gives Back event! We have a great little community of Movie Group friends so rather than see a movie this time, we’ll help “create a better world” by helping serve those in need. Here are complete details and our plan for this event: FAITH MISSION – GRANT KITCHEN: The Faith Mission kitchen and dining room serves residents 3 meals a day, every day of the year. For this event, our group will help prepare food, serve meals, assist residents in the dining room, wash dishes, and clean surfaces. PLAN: We will be preparing / serving / cleaning for BRUNCH from 10:30am to 12:30pm and have space for a total of 7 volunteers. Please arrive at 10:20am and wear closed-toe shoes and long pants. LOCATION: Faith Mission – Grant Kitchen is located at 245 N. Grant Ave. Enter the kitchen at Dock 1 (in the back of the building), indicated in the attached map. On-site parking in the adjacent lot and street parking is available in the surrounding area. Below are some links / attachments with additional info/details: IMPORTANT REMINDER: Our group will be providing all of the volunteers on this day so a firm RSVP count is essential. Please only sign up if you are certain you’ll be able to attend. If something unavoidable comes up, please try to update your RSVP no later than one week prior to the event. With few exceptions, no shows or cancelations within 1 week of the event will not be eligible for future CMG Gives Back events. I appreciate your understanding as we try to ensure the agencies have the volunteers needed to provide the essential services they provide to the vulnerable population they serve. Our Partner Agency for this event is Lutheran Social Services! A huge THANK YOU to all of YOU for volunteering at this (and any of our previous) CMG Gives Back events! Should be a good/fun/meaningful time together, Dan

It’s time to take control of your mental health. How do you get rid of stress, anxiety and uncertainty? These emotions are buried deep in your reactive mind. Find out what the reactive mind is, and in the process find yourself. Have you ever suffered from a traumatic experience, a deep loss or been through a painful breakup? Has your ability to communicate suffered as a result? And after that, even though you "moved on" did you find that things were never quite the same? Have you ever looked at childhood photos, or reminisced your early life and wondered where that happiness and spark went? Are your emotions out of your own control? Have you ever felt, even if you aren’t aware of it, that possibly you are getting in your own way of your happiness and success? How does this affect your self-confidence? Find out what is at the root of all stress, anxiety, depression and self-doubt. Find out how and why you hold yourself back from achieving your goals and having the life you have dreamed of. As soon as you learn what is at the root of these unwanted conditions, you’ll see it is something you can DO something about. You will not be labeled or categorized at this MeetUp.

Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty. Join the local UX and Digital Design community for a casual monthly breakfast. Look for us upstairs!

We meet to learn and practice American Sign Language and to grow our familiarity with Deaf culture. Facilitated by hearing folks (with a connection to a professional interpreter) using Deaf-created content. People of all ASL skill levels are welcome! As we learn, we hope to connect more with the Deaf community in Central Ohio. Join us as you're able! Come regularly or just once - whatever you're looking for! Each meetup will explore different topics related to ASL/Deaf culture, and will feature time to practice conversation with one another. Just bring yourself and a willingness to learn!

We are recruiting new group leaders for virtual men's groups! Our primary groups are outdoor movement groups, but we are launching virtual groups for the state of Ohio and beyond and the groups will move outside in the spring, creating room for men's groups, women's groups and coed groups all over the country. Read below to learn about our groups and click the links at the bottom to apply. ### **What is an Outdoor Empowerment Group?** Our Outdoor Movement & Community Empowerment Groups are simple, guided experiences designed to help people reconnect with nature, themselves, and others. We combine some form of movement (hike, walk, run, bike, yoga, workout) and meaningful conversation within a simple community circle to create a space where individuals can support each other while prioritizing mental and physical well-being. Whether you’re seeking stress relief, personal growth, or community, our groups offer everyone a unique and welcoming environment. ## **Why Join?** * **Improve Mental & Physical Well-Being** – Movement, nature, and supportive conversations reduce stress and promote balance. * **Feel Less Alone** – Build genuine connections with like-minded people in a safe, welcoming space. * **Gain Clarity & Perspective** – Step outside daily routines and into a space designed for personal growth and reflection. ## **The Ideal Group Leader** The ideal group leader * Has a born-in passion for mental health, movement, connecting with nature and building community. * Has 5 extra hours per week to dedicate to a meaningful cause for at least one year. Yes, you can leave any organization at any time and we can also ask you to leave, but we are building with legacy in mind and we need people who can commit and be ALL IN on this mission to build with us. * Is independently financially stable with the ability to volunteer with no expectation of pay. This is a deeply beautiful journey of service that all participants commit to at Speak Your Mind. * An ability to manage groups with high emotional intelligence and desire for human connection. * An ability to self-motivate and market/promote their group on Facebook and other social platforms. * Nature informed therapy or clinical therapists/psychologists a plus. ## **Our Impact**  Since launching, we have helped thousands find support, connection, and healing through our Outdoor Movement Groups. 100% of participants surveyed have reported: * A noticeable improvement in mental clarity and emotional well-being. * An increase in social connection and a sense of belonging. * Said they would return again. We believe mental health should be accessible, community-driven, and rooted in nature. Join us and take the first step toward a more connected, grounded, and supported version of yourself. ### **Why Our Groups are Donation-Based** Our Outdoor Movement Groups are made possible through a donation-based model. This approach allows us to keep our events accessible to everyone, regardless of financial circumstances, while also ensuring that we can continue expanding our reach. It’s a great way to pay it forward and support the growth of this beautiful mission! Every contribution helps us: * **Cover Essential Costs** – Donations allow us to pay essential legal, marketing, insurance, and admin costs as well as nourish the important people who run the organization. * **Grow Our Mission** – With your support, we can bring these healing experiences to thousands more people in the future and execute our long term plan to expand across the USA, affecting up to 500,000 people per year. By choosing to contribute, you’re not just leading an event—you’re helping build a mental health movement that supports long-term well-being and connection for all during a severe mental health epidemic. ## **Come Join Us!** We’d love to have you be part of this growing community of people prioritizing their mental health, movement, and connection. 🔹 **Visit Our Website to Learn More:** https://speakyourmind.men/joinusoutside 🔹 **Apply Here to Lead Your Own Group!** – https://form.jotform.com/taketimespeakyourmind/sym-group-leader-application 🔹 **Support the mission**: If you resonate with the mission and want to support, feel free to join a group before applying or donate to help us reach our goals to help more people! You can donate here: https://secure.givelively.org/donate/angels-for-angels/speak-your-mind Please text Mario with any questions: (808) 855-8831