Urban Exploration

Our monthly PHP meetup. A virtual shindig courtesy of Zoom. Check back here for the details around 6:15 pm

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

We will meet next to the restrooms at the [Big Meadows Picnic Area](https://www.metroparks.net/wp-content/uploads/2022/06/HBK_Web_1980.png). They're all the way at the back of the park, and they can be found at coordinates [40°09'06.6"N 83°02'30.2"W](https://www.google.com/maps/place/40%C2%B009'06.6%22N+83%C2%B002'30.2%22W/@40.151828,-83.0423587,214m/data=!3m2!1e3!4b1!4m10!1m5!3m4!2zNDDCsDA5JzA4LjAiTiA4M8KwMDEnNDUuMSJX!8m2!3d40.1522222!4d-83.0291944!3m3!8m2!3d40.151827!4d-83.041715?entry=ttu&g_ep=EgoyMDI0MTIwNC4wIKXMDSoASAFQAw%3D%3D) (near the playground and the zip line). We'll hike about 5 miles at [Highbanks Metro Park](https://www.metroparks.net/parks-and-trails/highbanks/) on the Dripping Rock and Overlook Trails. Afterward, we'll head over to [Olentangy River Brewing](https://www.olentangybrew.com/) for drinks, coffee, or food (their Sunday [food truck](https://www.olentangybrew.com/eventsandfood) is Venezuelan and always gets good reviews). The actual address of the brewery is [303 Green Meadows Dr S, 43035](https://www.google.com/maps/place/303+Green+Meadows+Dr+S,+Lewis+Center,+OH+43035/@40.1551938,-83.0144045,17.25z/data=!4m6!3m5!1s0x8838f395cef06c97:0xe407de61b3e30069!8m2!3d40.1551765!4d-83.0124352!16s%2Fg%2F11c26jc7j9?entry=ttu). If you can't make the hike, we should be there by noon. **How to find our starting point in Big Meadows:** If you are new to Highbanks, the Big Meadows picnic area is 1.5 miles into the park just after you turn into the park off of U.S. Route 23. That is, after you enter the park, drive a mile and a half into the park. You will come to a crosswalk with a yield sign in the middle of it (this is not to be confused with the first such crosswalk you come to just in front of the Nature Center, which you arrive at maybe a quarter of a mile into the park). Just after this second crosswalk, make a left. Then make another almost immediate left into the parking lot on your left. There you will see the jungle gym and the kiddie zip line to your left. I will be just in front of the restrooms just a bit further down from the jungle gym and picnic shelter; the restroom building will also be on your left.

Have you always wanted to check out a rave… but didn’t know where to start? This is your chance. Whether you're a seasoned headbanger or completely new, we’d love to have you out. On April 11, Jessica Audiffred is taking over Otherworld — and this is *not* your typical venue. It’s a massive immersive art space filled with surreal rooms, hidden passages, and interactive exhibits… and for this show, almost all of it is open. So you’re not just going to a concert — you’re stepping into an environment: 🎧 A high-energy bass set that you *feel* 🌀 A labyrinth of trippy, explorable art spaces 👯‍♂️ A group to go with so you’re not figuring it out alone You can lose yourself in the crowd, disappear into another room, find something completely unexpected, and then come back right as the drop hits. No pressure, no “right way” to do it — just explore, move, and take it in at your own pace. 📍 Otherworld, Columbus 🗓 April 11 🕙 Doors open at 10:15 PM (music does not start in the exhibit space until 10:30 PM.) If you’ve been even a little curious about what this scene is like, this is one of the most unique ways to experience it. RSVP if you’re in 👇 There’s no cost to attend with the group—just the event ticket for Otherworld. Tickets are $40, plus some fees 🙄. You can use code "BassBuds" or "Bangers" for $5 off, which makes it \~$43 out the door. 🔗 [https://otherworld.ticketspice.com/jessica-audiffred](https://otherworld.ticketspice.com/jessica-audiffred) This is being posted to Central Ohio Friends and Columbus Social Connection. Please only RSVP to one group.

Join us for a two mile trail hike alongside the Brookside Trail at Blendon Woods Metro Park. This trail is largely gravel and does include some hills and stairs. Hopefully we will see some wildlife while hike this scenic trail! Join us!

Our weekly Lincoln Street Salsa event is cancelled for Saturday 4/11 due to our studio being rented out for a private event. **However, we'll be back on Saturday 4/18, 8 pm - 1 am, with the Live Salsa Band!** **Buy tickets and get more info on our website!** [LincolnStreetSalsa.com](https://columbussalsadancing.com/) See you on the dance floor! Todd Smith Text: 614-774-8146

***Join us for a behind-the-scenes look at Wyandotte Winery!*** Discover where local wines are crafted, and gain insights into the making of small-batch wines. Learn about the interesting history of Wyandotte Winery and the unique aspects that make it a local gem. **Highlights:** • Guided tour of the wine cellar and details on our wine-making process • Historical overview of Wyandotte Winery - and updates on What's New at the winery! • Opportunity to taste our current wine selection • Ask questions and interact with the Wyandotte team **Start Times**: 1:00 PM, other times by request. **Cost:** $10 (includes 1 glass of wine). Pay at the door **Parking:** usually best to park one block down the road in the church parking lot. 2 minute walk. **Note:** Touring the cellar requires taking one flight of stairs. After your tour, feel free to join us for a Fired Up Pizza or winery small plate! Whether you're a wine enthusiast or just curious, this tour will enhance your appreciation for wine and small-batch winemaking. Cheers!!![🍷]()

Coffee and conversation at [The Roosevelt Coffeehouse](https://www.olentangybrew.com/roosevelt-coffee), located at Olentangy River Brewing. They will also have a Venezuelan [food truck](https://www.olentangybrew.com/eventsandfood) that always gets good reviews.

Let’s meet and share our thoughts about Carson McCullers’ novella, The Ballad of The Sad Café.

Franklin Park Conservatory and Botanical Gardens Free Communal Garden Class Series GROWING MUSHROOMS In this class, we will discuss how to raise mushrooms on logs outdoors as a way to raise food in parts of your yard that are usually too shady to grow vegetables or other crops. We will discuss what mushroom species can be cultivated, what tree species they can grow on, and demonstrate how to prepare and inoculate the logs. By following these steps, you can have your own bountiful mushroom harvest! APRIL 27 | 6:00-7:30 PM | WELLS BARN 1851 E BROAD ST, COLUMBUS, OH 43205 INSTRUCTOR: MARC AMANTE Mare Amante is an Agriculture and Natural Resources Extension Educator with Central State University who is also currently serving as CSU Extension's Agriculture and Natural Resources Interim Program Leader. He has worked on and managed diversified vegetable farms across the Midwest and currently owns and operates an urban farm here in Ohio where he raises microgreens, vegetables, raspberries, and log-grown mushrooms for sale to local markets and restaurants. Registerefor free here https://www.fpconservatory.org/events/cg-growing-mushrooms/

Let's grab some coffee/food and share a morning chat! The East Market has an ample parking lot and outdoor and indoor seating. Grab a cup of coffee from Winston's Coffee & Waffles or on your way to East Market and meet us on the second floor - table behind or east of the elevator. Per what this group is about: "Everyone is welcome! International transplants to Columbus who want to improve language skills, Columbus residents who want to discuss international travel and culture, and anyone who enjoys getting together for good conversations."

Let’s try this popular Italian restaurant in Reynoldsburg. This is the menu: https://scaliristorante.com/#4e468054-0235-43e2-81c2-44e061341e9e

AI is changing how art is made. But when does it stop being your work and start being the machine’s? This month we're going to be doing a panel with with digital image, music, and written word artists, talking about at what point, while using AI in the creation process, does the work become not the artist creation? We encourage audience participation during this event that will be moderated by Chris Slee. Whether you’re deep in the field or just getting curious, come connect with others building and exploring AI in Columbus. Sponsored by [Transform Labs](https://www.transformlabs.com/services) Sign up also accessible via [Transform Labs Luma](https://luma.com/55umjqta)

Dinner and dancing