Inteligencia colectiva
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Data & Analytics Wednesday - The Data-Driven Brand
**The Data-Driven Brand: Using Analytics to Shape Perception**
Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory.
For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy.
She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps).
Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way.
**About Our Speaker**
Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers.
Thanks to our 2026 sponsors:
[Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro)
More info at [cbusdaw.com](https://cbusdaw.com)
Central Ohio Radio Enthusiasts - WiFi HaLow: Introduction and Practical Use
Central Ohio Radio Enthusiasts—CORE—is an informal community for anyone enthusiastic or curious about radio—whether you're new to radio and want to learn or you've been tinkering for years and want to share. Ham radio operators, GMRS users, Meshtastic fans, software-defined radio nerds, makers, and technical and non-technical folks are all welcome. No experience required or expected.
This month we have **WiFi HaLow: Introduction and Practical Use** with **Alex Barbur**.
Details are are [core.radio](https://core.radio).
Humanist Program
The Humanist Monthly Program is our longest running event and still a community favorite. In the old days it used to be called "Going to HCCO" and we still like to think of it as our flagship event.
We will be hearing from Becca Powell, Director of Advocacy and Outreach at Unchained At Last, an organization whose mission is dedication to ending forced and child marriage in the United States through direct services and systems change. Unchained At Last's mission clearly meshes and addresses several of our Humanist Ten Commitments. Becca will educate us about an issue many of us may not be familiar with--but should be.
Food and drinks will be provided at the event. Feel free to show up a little bit early to hang out and talk.
Going forward our meetings will be hybrid. You can meet us in-person or attend online
Join Zoom Meeting
[https://us02web.zoom.us/j/87836564953?pwd=4Mi57ElZkDIFlb1fnlNwOJ0NiOK4tP.1](https://us02web.zoom.us/j/87836564953?pwd=4Mi57ElZkDIFlb1fnlNwOJ0NiOK4tP.1)
Meeting ID: 878 3656 4953
Passcode: 760812
One tap mobile
+19292056099,,87836564953#,,,,\*760812# US (New York)
+13017158592,,87836564953#,,,,\*760812# US (Washington DC)
The formal presentation will start at noon
French conversation club
Bienvenue! Columbus French Conversation group invites you to our Saturday morning French conversation club. Expect a casual and welcoming atmosphere in which to learn french! I will bring my laptop so we can look up new vocabulary as needed! The venue is a beautiful French restaurant so you can really get into the zone :)
Soccer + Vida’s Plant Based Butcher ⚽️ 🌱 🥪 🔥
Soccer + vegan deli eats =
the perfect Saturday ⚽🌱🔥
We’re kicking things off with soccer (all levels welcome!) and then heading to Vida’s Plant-Based Butcher for some seriously good food—Vida’s Reubens, Philly cheesesteaks, Chipotle Cheddar Melt and classic deli sides.
Whether you’re playing, socializing, or just here for the food, this is a great way to meet like-minded people and enjoy the day!
Game → Food → Good vibes
📍 Soccer - Park of Roses
3923 N High St
Columbus, OH 43214
📍 Vida’s Plant Based Butcher
1724 Northwest Blvd Unit C
Columbus OH, 43212
Speak Easy (Storytelling)
The topic for April is "Water"
Speak Easy: true stories, told live.
The idea is simple: an audience, an open microphone, and great stories. Hilarious, gripping, poignant- it's up to you. Audiences are invited to come to listen or come to tell as folks from all corners of Columbus offer their stories live on stage! Held at Wild Goose Creative's warm, intimate space, this night of tales occurs on the 3rd Thursday of every month. Doors open at 6:30 pm, show starts at 7:00 pm. Please arrive early if you want to tell, as we generally only have room for a limited number of tellers, and the sign-up sheet has a tendency to fill up fast.
Formed around the idea that people need stories--they're what hold and draw us together--SpeakEasy celebrates the strangeness and commonness of being human. And in a world of smartphones, Facebook, Twitter, and more . . . it gives people a real, breathing, in-person way to connect.
The night is geared for true stories of all kinds, taking the best tales told around kitchen tables, in darkened pubs, on the street corner, and at late-night parties and giving them an audience. Speak Easy is also a great outlet for performers, writers, and artists looking to share their favorite stories and perfect their skills. We strongly encourage tellers to please tell the story rather than read it so we keep within the spirit of good storytelling and stay engaged with the audience. All are welcome. Hang around after the show for a drink and build community!
CMG Gives Back: Serve Brunch at FAITH MISSION GRANT KITCHEN!
Join us as we get together to get together to help those in need at this CMG Gives Back event! We have a great little community of Movie Group friends so rather than see a movie this time, we’ll help “create a better world” by helping serve those in need. Here are complete details and our plan for this event:
FAITH MISSION – GRANT KITCHEN: The Faith Mission kitchen and dining room serves residents 3 meals a day, every day of the year. For this event, our group will help prepare food, serve meals, assist residents in the dining room, wash dishes, and clean surfaces.
PLAN: We will be preparing / serving / cleaning for BRUNCH from 10:30am to 12:30pm and have space for a total of 7 volunteers. Please arrive at 10:20am and wear closed-toe shoes and long pants.
LOCATION: Faith Mission – Grant Kitchen is located at 245 N. Grant Ave. Enter the kitchen at Dock 1 (in the back of the building), indicated in the attached map. On-site parking in the adjacent lot and street parking is available in the surrounding area. Below are some links / attachments with additional info/details:
IMPORTANT REMINDER: Our group will be providing all of the volunteers on this day so a firm RSVP count is essential. Please only sign up if you are certain you’ll be able to attend. If something unavoidable comes up, please try to update your RSVP no later than one week prior to the event. With few exceptions, no shows or cancelations within 1
week of the event will not be eligible for future CMG Gives Back events. I appreciate your understanding as we try to ensure the agencies have the volunteers needed to provide the essential services they provide to the vulnerable population they serve. Our Partner Agency for this event is Lutheran Social Services! A huge THANK YOU to all of YOU for volunteering at this (and any of our previous) CMG Gives Back events!
Should be a good/fun/meaningful time together, Dan







