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**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

While some are still meeting online, this is an in person event. Please note that we have attendees of all levels of speaking, including some native speakers. All are welcome! Also, as we meet at the same time and place each week, many don’t RSVP on the app, so we will likely have more attendees than noted here. Note: if you are asked to pay and upgrade the Meetup app, this is not necessary. You can ignore this and still attend our meetings. Find us on our [Facebook group](https://www.facebook.com/share/g/1EKw86WJCp/?mibextid=wwXIfr).

Join the CONNECTED Westerville Mastermind Group for a dynamic afternoon of B2B networking! This event is perfect for professionals looking to expand their business connections, share insights, and foster collaboration within the community. Whether you are a seasoned entrepreneur or just starting out, this event offers a valuable opportunity to exchange ideas, build relationships, and grow your network in a supportive environment. Connect with like-minded individuals, explore potential partnerships, and discover new opportunities for professional growth. Don't miss out on this chance to enhance your business network and take your career to the next level with CONNECTED Westerville Mastermind Group! We meet the 4th Monday of every month from 11am-1pm. Welcome and general networking from 11am - 11:30am with core meeting 11;30 - 12:30 and a final round of networking from 12:30 - 1pm.

💥 𝐋𝐢𝐧𝐜𝐨𝐥𝐧 𝐒𝐭𝐫𝐞𝐞𝐭 𝐒𝐚𝐥𝐬𝐚 💥 𝐅𝐞𝐚𝐭𝐮𝐫𝐢𝐧𝐠: 💥 𝐋𝐢𝐯𝐞 𝐒𝐚𝐥𝐬𝐚 𝐁𝐚𝐧𝐝: 𝐀𝐥 𝐒𝐨𝐧 𝐃𝐞𝐥 𝐈𝐲𝐚! . 💥 𝐒𝐚𝐭𝐮𝐫𝐝𝐚𝐲, 𝐀𝐩𝐫𝐢𝐥 𝟏𝟖 💥 𝟖 𝐩𝐦 – 𝟏 𝐚𝐦 . 🟣 Salsa, Bachata, and Merengue 🟣 Dancing All Night Long! . 👉 𝐁𝐮𝐲 𝐄𝐚𝐫𝐥𝐲 𝐁𝐢𝐫𝐝 𝐓𝐢𝐜𝐤𝐞𝐭𝐬 𝐍𝐎𝐖 𝐚𝐭: [https://columbussalsadancing.com/live-salsa-band-tickets-early/](https://columbussalsadancing.com/live-salsa-band-tickets-early/) . Lincoln Street Salsa 1717 Brice Rd Reynoldsburg, Ohio 43068 . 🟣 𝐑𝐞𝐠𝐢𝐬𝐭𝐫𝐚𝐭𝐢𝐨𝐧 8:00 pm – 8:30 pm . 🟣 𝐁𝐞𝐠𝐢𝐧𝐧𝐞𝐫 𝐃𝐚𝐧𝐜𝐞 𝐋𝐞𝐬𝐬𝐨𝐧! 8:30 pm – 9:30 pm . 🟣 𝐎𝐩𝐞𝐧 𝐃𝐚𝐧𝐜𝐞 𝐏𝐚𝐫𝐭𝐲 𝐖𝐢𝐭𝐡 𝐋𝐢𝐯𝐞 𝐒𝐚𝐥𝐬𝐚 𝐁𝐚𝐧𝐝! 9:30 pm – 1:00 am . ✅ Cover Includes Dance Lesson and/or Party! . 👉 𝐁𝐮𝐲 𝐄𝐚𝐫𝐥𝐲 𝐁𝐢𝐫𝐝 𝐓𝐢𝐜𝐤𝐞𝐭𝐬 𝐍𝐎𝐖 𝐚𝐭: [https://columbussalsadancing.com/live-salsa-band-tickets-early/](https://columbussalsadancing.com/live-salsa-band-tickets-early/) . 👉 $𝟐𝟓 𝐄𝐚𝐫𝐥𝐲 𝐁𝐢𝐫𝐝 𝐓𝐢𝐜𝐤𝐞𝐭𝐬 (𝐄𝐧𝐝𝐬 𝟒/𝟒 @ 𝟓 𝐩𝐦!) . 👉 $𝟑𝟎 𝐀𝐭 𝐭𝐡𝐞 𝐃𝐨𝐨𝐫 . ✅ 𝐍𝐨 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐍𝐞𝐜𝐞𝐬𝐬𝐚𝐫𝐲! ✅ 𝐍𝐨 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐝! ✅ Always Other People to Dance With! ✅ Singles, Couples, Beginners, and Pros Welcome! . ✅ BYOB ✅ 18+ . ✅ 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬? 𝐕𝐢𝐬𝐢𝐭: LincolnStreetSalsa.com 𝐎𝐫 𝐓𝐞𝐱𝐭 𝐓𝐨𝐝𝐝: 𝟔𝟏𝟒-𝟕𝟕𝟒-𝟖𝟏𝟒𝟔 . 👉 𝐁𝐮𝐲 𝐄𝐚𝐫𝐥𝐲 𝐁𝐢𝐫𝐝 𝐓𝐢𝐜𝐤𝐞𝐭𝐬 𝐍𝐎𝐖 𝐚𝐭: [https://columbussalsadancing.com/live-salsa-band-tickets-early/](https://columbussalsadancing.com/live-salsa-band-tickets-early/) .

Looking for new clients? Join us for lunch and meet our group. Bring your business cards and other materials to hand out - you will have an opportunity to tell us about your business. Our speaker this week is **Sherry Long, Owner of Access Title Agency**. Her agency does residential and commercial title work. Learn about how a title agency ensures your property is free and clear of all encumbrances. All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)

[The Board Walks](http://www.theboardwalks.com/) are for curious people who love deep conversations. If that sounds like you, **bring a thoughtful topic** and join us for a 5-mile walk (10,000+ steps!). **HOW IT WORKS** **Step 1: Bring a topic** Before you arrive, think of **one** topic you want to explore. A question. A thought that's been on your mind. An obsession you want to geek out on. This is your ticket to the event. **Step 2: Circle up & share** We gather in a circle. Your friendly walk host gives a speech to set the tone. Everyone shares: your name, what you're grateful for, and your topic. That's it. 60 seconds. **Step 3: Walk, talk & float** We walk 5 miles. You naturally drift into conversation with 2-3 people at a time, pulled by topics that spark your curiosity. When you're ready to move on, just say: "I'm going to float!" **Step 4: Feel more alive** Two hours flies by. You're back where you started — but you feel different. More alive. More energized. More connected to yourself and others. That's why regulars join 20+ times. *For more details, read our [Orientation Guide.](https://www.theboardwalks.com/orientation)* **HOW TO BRING A GREAT TOPIC** A great topic = something you're genuinely curious about. Recent topics include: * "What are you passionate about right now?" * "What makes a good friend?" * "What's a belief you used to hold that you've completely changed?" * "How do you want to be remembered?" * "What would you do if money wasn't a factor?" Think of your topic like the dish you're bringing to our conversational potluck. If everyone brings an A+ dish (i.e. energizing, uplifting, expansive), we'll all walk away feeling lighter and brighter. **WHAT TO EXPECT** This isn't a fitness event with casual chitchat. It's a walking think tank where we explore life's big questions together, beyond small talk. *If you're looking for light banter or a standard networking event, this probably isn't the right fit.* But if you crave depth, genuine connection, and conversations that make you feel alive? You'll love it here. **FAQ** * Wear casual athletic attire and sneakers. It's a long walk! * We have multiple first-timers at each event. We work hard to create a welcoming, inclusive, clique-free space. * We welcome people of **all** ages, backgrounds, and industries who align with the [intention](https://www.theboardwalks.com/ground-rules) of this space. * Rain or shine, we've been out here nearly every week since July 2022. If the event is cancelled, we'll let you know. * Dogs, babies in strollers, parents, and friends are welcome — please text/email them the event link so they can RSVP and prepare a topic! **LOGISTICS** * If you'll arrive over 10 minutes late, we suggest skipping the event. It's hard to find us once we start walking, and your host can't answer messages during the event. * This walk is designed for everyone to *move together at the same steady pace* (about 20 min/mile). This format works best when the whole group moves in unison. If you have mobility limitations, we kindly encourage you to find an event better suited to your needs. * Read our [Orientation Guide](https://www.theboardwalks.com/orientation) for full details. * If you enjoy the event, send **[this](http://www.theboardwalks.com/)** to a friend or sign up for our **[newsletter](https://theboardwalks.beehiiv.com/)**. We're in multiple cities with more on the way. 🤠👋 **IF YOU WANT TO GO DEEPER...** [The Board](https://stan.store/ellebeecher/p/the-board) is the next step: a high-trust collective for renaissance people devoted to creating, connecting, and building lives that light us up. * This is a global HQ for people who crave big talk, deep connection, and dream collaborations with people across industries. If the walks feel like a spark... The Board is the fire. Apply [here](https://stan.store/ellebeecher/p/the-board).