Programas de fidelización y recompensas para clientes
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Data & Analytics Wednesday - The Data-Driven Brand
**The Data-Driven Brand: Using Analytics to Shape Perception**
Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory.
For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy.
She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps).
Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way.
**About Our Speaker**
Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers.
Thanks to our 2026 sponsors:
[Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro)
More info at [cbusdaw.com](https://cbusdaw.com)
The Non-competitive Tennis Partner Program
We connect you with up to 30 Men or Women tennis partners close to your PLAYING REGION and skill level. This program is less competitive, no champions crowned, no league standings just dedicated tennis partners who want to meet up with you on the courts. Players will meet up to play a tennis match or just to hit around. Just go through the [Join Page](https://www.tenniscolumbus.com/partner-program) to enter this program.
[https://www.tenniscolumbus.com/partner-program](https://www.tenniscolumbus.com/partner-program)
Gold Star Business Networking
Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!
Columbus Comedy Improv Meetup at Gresso's!
Whether you've never done improv before, or you've done it for so long you knew Del Close on a personal level, or anywhere in between, come join us! Swing by *Gresso's* for the **Columbus Improv Comedy Meetup** for some fun and games!
The idea behind improv is to create entire scenes from scratch based on a suggestion from the audience. This can be done in game form, like *Whose Line Is It Anyway*, *ComedySportz*, or *Wild 'n Out*; it could also be done to tell stories, like *Middleditch and Schwartz*. Our meetup, which is central Ohio's longest running (and free!) weekly comedy event, brings the games (and occasionally different forms) for you to play in a safe, supportive, and compassionate environment. Not only is it a lot of fun, but you get to work on thinking faster on your feet, plus it's an excellent way to meet new people and make friendships that'll last a lifetime!
Ask yourself if you want to join the **Columbus Improv Comedy Meetup**, and say "Yes, And" that you'll have fun!
Confidence & Connection: Using Your Authentic Truth to Find Your People
**Confidence & Connection: Using Your Authentic Truth to Find Your People**
Confidence isn’t just about believing in yourself, it’s about knowing where you belong and who you can grow alongside.
In this April Confidence Lab Happy Hour, we’ll explore how living in your authentic truth helps you find your people, build meaningful collaborations, and create spaces where vulnerability is met with respect rather than risk. Together, we’ll reflect on what it looks like to advocate for yourself with clarity and care, and how confidence deepens when it’s rooted in connection rather than comparison.
Featured speaker **Lachandra Baker**, founder of **[LBB Edutainment](https://www.lbbedutainment.com/)** and author of *Your Own Biggest Cheerleader*, will share reflections on authenticity, psychological safety, and the power of community over individual achievement. Drawing from personal stories—including the significance of turning 53—Lachandra will invite us into a conversation about showing up fully, being seen, and choosing relationships that support who you truly are.
Expect a warm, welcoming atmosphere with space for reflection, shared insight, and intentional connection—plus drinks, light bites, and the kind of conversations that remind you you’re not meant to do this alone.
Come as you are. Leave feeling clearer about your voice, your people, and the confidence that grows when both are aligned.
**What is Confidence Lab?**
Confidence Lab is a monthly community experience for bold, thoughtful leaders building confidence from the inside out. Whether you’re launching a business, leading a team, navigating change, or simply striving to show up more fully—you belong here.
Our work demands clarity, courage, and conviction—but the pace of daily life can erode our sense of self. Confidence Lab creates space to reflect, reconnect, and grow with others doing purpose-driven work.
It’s designed for entrepreneurs, nonprofit leaders, creatives, corporate professionals, activists, and anyone ready to lead with authenticity and impact.
***Please note:*** *All are welcome! If cost is a concern, please use promo code PUBLIC to access a free ticket—we want you to join us.*
Free Seminar: How to Improve Your Self Confidence & Social Life
Come attend a free in-person seminar where you will find out why you:
-Feel isolated
-Can't express yourself openly
-Get nervous or anxious in front of people
-Run out of things to say or feel tongue-tied
-Feel introverted
-Don't feel comfortable in any social setting
-Can't make more friends
-Are shy and miss opportunities to connect in a meaningful way
And we cover what you can do about any one, some or all of the above.
This seminar is the weapon against loneliness, isolation and boredom, come join us!
COME TO THIS SEMINAR AND LEARN THE SECRETS TODAY
This seminar is brought to you by the Dianetics & Scientology Life Improvement Center.
1266 Dublin Road, Columbus, Ohio 43215






