Dodge

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Dodgeball is back again! If you’ve been wanting to come out, this is an easy one to join. We’ll be playing for about 1.5 to 2 hours, you do not need to bring any equipment, and no experience is needed. We use a specific set of rules and equipment to make the games run better and keep them fun for everybody, not just people who already know how to play. If it rains, the event will be canceled.

Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty. Join the local UX and Digital Design community for a casual monthly breakfast. Look for us upstairs!

Let's bedazzle some books while we discuss our April pick: Bloodguard by Cecy Robson! Book description: One hundred years. Tens of thousands of gladiators. And today, only one will rise… Everything in the Kingdom of Arrow is a lie. Leith of Grey thought coming to this new land and volunteering to fight in the gladiator arena—vicious, bloodthirsty tournaments where only the strongest survive—would earn him enough gold to save his dying sister. He thought there was nothing left to lose. He was wrong—and they took everything. His hope. His freedom. His very humanity. All Leith has left is his battle-scarred body, fueled by rage and hardened from years of fighting for the right to live another day. Then Leith meets Maeve, an elven royal who is everything he despises. Everything he should hate. Until the alluring princess offers him the one thing he needs most: a chance to win the coveted title of Bloodguard—and his freedom. But in a kingdom built on secrets and lies, hope doesn’t come cheap. Nor will his ultimate revenge… Event: Please bring your own book, journal, bookmarks, etc to bedazzle. If you have bedazzling supplies, please bring them as well. I will supply gems, glue, and picker tools, but if you have certain colors in mind, you may want to bring your own.

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!

Join us for lunch at Cooper’s Hawk in Easton. If the weather is nice, we’ll enjoy lunch on their gorgeous patio!