Econometrics

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Bienvenue! Columbus French Conversation group invites you to our Saturday morning French conversation club. Expect a casual and welcoming atmosphere in which to learn french! I will bring my laptop so we can look up new vocabulary as needed! The venue is a beautiful French restaurant so you can really get into the zone :)

Let’s try this popular Italian restaurant in Reynoldsburg. This is the menu: https://scaliristorante.com/#4e468054-0235-43e2-81c2-44e061341e9e

Whether you've never done improv before, or you've done it for so long you knew Del Close on a personal level, or anywhere in between, come join us! Swing by *Gresso's* for the **Columbus Improv Comedy Meetup** for some fun and games! The idea behind improv is to create entire scenes from scratch based on a suggestion from the audience. This can be done in game form, like *Whose Line Is It Anyway*, *ComedySportz*, or *Wild 'n Out*; it could also be done to tell stories, like *Middleditch and Schwartz*. Our meetup, which is central Ohio's longest running (and free!) weekly comedy event, brings the games (and occasionally different forms) for you to play in a safe, supportive, and compassionate environment. Not only is it a lot of fun, but you get to work on thinking faster on your feet, plus it's an excellent way to meet new people and make friendships that'll last a lifetime! Ask yourself if you want to join the **Columbus Improv Comedy Meetup**, and say "Yes, And" that you'll have fun!

The Fellowship of the Star Schema: Transforming OLTP Data for Power BI One does not simply build reports on OLTP data. Join us on an epic journey from the depths of raw, normalized tables to the shining halls of a well-modeled star schema fit for Power BI greatness. We will demystify the differences between OLTP and OLAP, walk through star schema vs snowflake (and why Power BI has a clear favorite), and show you the compression differences between normalized and columnar storage that will make you never look at an OLTP model the same way again. We will cover the different types of dimensions, when to use them, and how to handle Slowly Changing Dimensions without losing your mind. You will leave knowing exactly how to identify a bad model, how to convert OLTP data into a clean star schema, and how to forge relationships that rule them all. Whether you are a data wizard, a curious hobbit, or somewhere in between, your models will never be the same.

## Pickleball League \| Singles \| 20s\, 30s\, 40s \| Columbus\, OH Ditch the dating apps and meet singles in real life — on the courts for 8 weeks. This event is ALL done through Eventbrite, we must register in advance. [The link is here! ](https://www.eventbrite.com/e/pickleball-but-everyones-single-datecolumbus-tickets-1984560246119?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl) April 13th - June 1st. 6:00PM - 8:00PM. Monday Nights. Whether you’re a seasoned player or brand new, this league is all about connection. 👉 **Never played before?** No problem! For the first **three weeks**, instructors will be on-site for the first 30 minutes to teach you the basics and get you comfortable jumping in. We’ll run this as **open play** — you’ll rotate courts and partners for casual games and maximum mingling. Winners stay for one round before rotating, giving you plenty of chances to meet someone new. 📅 **Mondays\, April 13th \- June 1st \| 6:00–8:00 PM** 📍 **Paddle Taps** \| 535 Lakeview Plaza Blvd\, Worthington\, OH 43085 **⭐ May 4th — Best Dressed Night: Star Wars Edition** *May the Fourth Be With You!* Dust off your Jedi robes, break out the lightsaber, or go full Chewbacca. Come dressed up, bring your A-game, and may the force (and your dinks) be with you. Best dressed winner picked by the volunteer sqaud, Winner will receive a prize! **🍽️ May 25th — Memorial Day BBQ POST PLAY** End your Memorial Day weekend with pickleball and pickleball BBQ! Paddletaps will provide the burgers & hot dogs, you're welcome to bring your fav app or dessert to share with the crew! **What to Know** * Paddles available each week — or bring your own * Locker room on-site * Full restaurant + bar available * Play runs every Monday from 6:00–8:00 PM for 8 weeks * Eat, drink, and mingle during and after play * Tickets are **non-refundable** Ready to meet your pickleball partner (and maybe more)? 🎟[ ](https://www.eventbrite.com/e/pickleball-but-everyones-single-datecolumbus-tickets-1984560246119?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl)**[Sign up now — spots will go fast!](https://www.eventbrite.com/e/pickleball-but-everyones-single-datecolumbus-tickets-1984560246119?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl)** ### Event Guidelines 🚫 No rude or inappropriate behavior 📸 Photos may be taken for promotional use 📵 Be present — phones away, eyes up ✨ Be open, have fun, and enjoy the experience

If you are interested in selecting investment choices for your 401(k) or other workplace savings plan, minimizing your income tax liability, or identifying the most effective investments for your brokerage account, we are the group for you. We are a local chapter of Bogleheads**®**, whose investment strategy can be found here: https://www.bogleheads.org/wiki/Bogleheads%C2%AE_investment_philosophy Or you can peruse the Boglehead forum here: https://www.bogleheads.org/index.php I look forward to seeing you there. Mark Vonder Haar