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**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!

Let's grab some coffee/food and share a morning chat! The East Market has an ample parking lot and outdoor and indoor seating. Grab a cup of coffee from Winston's Coffee & Waffles or on your way to East Market and meet us on the second floor - table behind or east of the elevator. Per what this group is about: "Everyone is welcome! International transplants to Columbus who want to improve language skills, Columbus residents who want to discuss international travel and culture, and anyone who enjoys getting together for good conversations."

Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty. Join the local UX and Digital Design community for a casual monthly breakfast. Look for us upstairs!

Join us for a fun Dinner & a Movie event as we get together to see MICHAEL + Dinner at CAP City! The film is directed by Antoine Fuqua and stars Jaafar Jackson (Michael Jackson’s nephew) as the King of Pop! Early buzz is strong for what should be an excellent musical-biopic! Here are details, a trailer and plan for this event: DESCRIPTION: This biographical musical drama follows the life of Michael Jackson, from his time with the Jackson 5 to his early solo career! Highlighting both his life off-stage and some of the most iconic performances from his early solo career, the film gives audiences a front-row seat to Michael Jackson as never before. Jaafar Jackson (Michael Jackson’s nephew) stars in the title role alongside Nia Long, Laura Harrier, Juliano Krue Valdi, Miles Teller and Colman Domingo. TRAILER: [https://www.youtube.com/watch?v=mbtgEE6rkxw](https://www.youtube.com/watch?v=mbtgEE6rkxw) MOVIE PLAN: Please purchase your ticket for the 3:35pm showing and meet inside the theater lobby between 3:10 and 3:20pm. Tickets already on sale and advance purchase as soon as possible is advised! Once you have yours, please list your seat number in the Comments section of this event! DINNER PLAN: Dinner immediately following the movie (around 6pm) at nearby CAP City Fine Diner! Seating is limited for the dinner portion of this event, so separate RSVP required. If you plan to join for Dinner AND the movie, please be sure to RSVP in both places. CAP CITY FINE DINER: This upscale diner from Cameron Mitchell is known its “retro-cool” atmosphere, modern twists on classic comfort food and their “showstopper” desserts! The menu reimagines nostalgic dishes like meatloaf, beef stroganoff, and pot roast with gourmet twists. The menu also offers vegetarian, vegan and gluten-free options with lots of apps, cocktails, salads, sandwiches, burgers (including a black bean veggie burger), the most welcome return of their Veggie Plate (with Hummus) and more. Desserts include their 24K Carrot Cake, Coconut Cake and Chocolate Covered Peanut Butter Pie. Look forward to seeing you there, Dan

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.

Looking for new clients? Join us for lunch and meet our group. Bring your business cards and other materials to hand out - you will have an opportunity to tell us about your business. Our speaker this week is **Sherry Long, Owner of Access Title Agency**. Her agency does residential and commercial title work. Learn about how a title agency ensures your property is free and clear of all encumbrances. All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)