Seguridad de la información

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

**Community Dance – Every Friday at Unity of Columbus** Let go of the week’s stress and move into joy! Join us every Friday for an evening of community, connection, and dance at Unity of Columbus. It’s a chance to meet new friends, express yourself through movement, and experience the emotional healing that comes from music and rhythm. No dance experience needed — just bring your energy, an open heart, and your dancing shoes! Dance is freedom. Dance is healing. Dance is fun.

The Fellowship of the Star Schema: Transforming OLTP Data for Power BI One does not simply build reports on OLTP data. Join us on an epic journey from the depths of raw, normalized tables to the shining halls of a well-modeled star schema fit for Power BI greatness. We will demystify the differences between OLTP and OLAP, walk through star schema vs snowflake (and why Power BI has a clear favorite), and show you the compression differences between normalized and columnar storage that will make you never look at an OLTP model the same way again. We will cover the different types of dimensions, when to use them, and how to handle Slowly Changing Dimensions without losing your mind. You will leave knowing exactly how to identify a bad model, how to convert OLTP data into a clean star schema, and how to forge relationships that rule them all. Whether you are a data wizard, a curious hobbit, or somewhere in between, your models will never be the same.

Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty. Join the local UX and Digital Design community for a casual monthly breakfast. Look for us upstairs!

We have never until now featured Zinfandel, the ubiquitous California grape with the Dublin Wine MeetUp Group. At its best Zinfandel, is rich, voluptuous, with great depth of red and blue fruits. Jammy and hedonistic are common descriptions Each person should bring one bottle of an quality Zinfandel wine; be creative and quality conscious, with some bottle age if possible. Turley, Martinelli, Biale, Seghesio, Ridge, Hartford Bedrock, Carlisle, Klinker Brick, Frog's Leap, and anything from the Rockpile vineyard is likely to be very good to great. The Prisoner wines began as a Zinfandel blend. Also bring a protein based appetizer to share and **a wine glass for your personal use.** Cheese and meats are best with these wines. There will be a gas grill behind the clubhouse to grill. We’ll gather at the Oak Creek clubhouse, where the Dublin Wine Group, hosted by Thom and supported by Timothy, will take it from there. Come join us for a fantastic mix of great wine, food, and even better company! The evening wraps up at 10 PM. **Please pay $10 at the door per person to cover the cost of the room rental and for the tableware, napkins, water and cups.** 🍷 **6:46 PM – Dublin Wine Group Social** 📍 **Oak Creek Clubhouse** **9005 Oak Village Blvd, Lewis Center, OH 43035** View on Maps (https://maps.apple.com/place?address=9005%20Oak%20Village%20Blvd,%20Lewis%20Center,%20OH%20%2043035,%20United%20States&coordinate=40.158011,-83.003901&name=Oak%20Creek%20at%20Polaris&place-id=I8D83B59D441EDD9B&map=explore)

While some are still meeting online, this is an in person event. Please note that we have attendees of all levels of speaking, including some native speakers. All are welcome! Also, as we meet at the same time and place each week, many don’t RSVP on the app, so we will likely have more attendees than noted here. Note: if you are asked to pay and upgrade the Meetup app, this is not necessary. You can ignore this and still attend our meetings. Find us on our [Facebook group](https://www.facebook.com/share/g/1EKw86WJCp/?mibextid=wwXIfr).