IT Coaching

​Networking Night is back! This month on May 28th 7-9 PM HKT, we're switching things up and heading to a brand-new venue in East Tsim Sha Tsui by the harbor for a relaxed evening of good drinks and pure networking vibes. ​Come grab a drink, unwind, and catch up with fellow builders from across Hong Kong and the Greater Bay Area. Register Here: [LINK](https://luma.com/q70ghddd) ​Whether you're just looking to chat about the latest in AI or keeping an eye out for a potential co-founder, technical partner, or early-stage collaborator, this is the perfect spot to meet face-to-face, feel the vibe, and talk shop. ​This event is all about casual connections, sparking collaborative discussions, and hanging out in a relaxed setting. ​**AI Tinkerers Hong Kong & GBA** is a curated community for practitioners with technical, machine learning, and entrepreneurial backgrounds who are actively building with foundation models (LLMs, Generative AI, etc.). * ​**Casual Drinks & Chat:** Engage in informal discussions about your latest projects, technical challenges, and AI discoveries over a drink. * ​**Find Your Next Partner:** Connect naturally with active builders, AI engineers, and researchers looking to launch, scale, or collaborate. ​**Event Host:** Timothy (Chapter Founder & Lead Organizer) ​🎟️ Ticket & Venue Details * ​**Entry:** HK$150 (Includes 1 selected drink, redeemed with drink ticket upon check-in). A cash bar and food menu will be available for individual ordering after your first drink. * ​**Venue:** To keep this event curated, the specific TST venue will be revealed only upon successful RSVP. * ​**Check-In Deadline:** Please arrive before 20:00 to check in and collect your drink ticket. Unclaimed drink tickets by 20:00 will be forfeited. Regardless of your arrival time, you are required to purchase a ticket, and it goes directly toward supporting and keeping these events running!

Sports Chanbara Regular Class (Thursday) Sports chanbara is a free-style Japanese combat sport, which originated from Kodachi Goshindo (Self-defense with a short sword). We would like to introduce this new sport to Hong Kong. Please join us and be a Samurai. Dress code: Sport Attire The session will include the following: Warm-up exercise Basic Japanese Dojo manners Sports Chanbara Basic movement (Kihon Dosa) Attaching Techniques Blocking Techniques Basic Movements of Dodging Sparring Date: Each Thursday Time: 2000-2200pm Location: Room 503, 5/F, BLK B Hoi Luen Industrial Centre, 55 Hoi Yuen Road, Kwun Tong, Kowloon Fee: $600 per 4 classes Others: Attendee no need to bring/buy any helmet or gear and coach will borrow the gears for attendee use during class. For reservation, please message/call Stephen Sensei at 61762261 https://wa.me/85261762261 To find out more, please visit our Facebook Page: https://www.facebook.com/HongKongSportsChanbara Instagram Page: https://www.instagram.com/sports_chanbara_hong_kong/

**LSS Smart Fitness 律動班系列** Wanchai/Jordon/Zoom Zoom Class $80/ 30-45min class ($200 /4-class) In-person Class $100/ 1-hr class ($320 /4-class) RSVP : WhatsApp 65230389 **Vibration x Yoga 律動瑜伽 (Mon 10am)** (Yoga Asana in vibration setting) **Vibration x MFR 療癒律動 (Tue 10am)** (Relax, Muscle release & Facial massage) **Vibration Fitness (Stretch & Strength) 健體律動 (Wed 10am )** (Flexiband) **Vibration x BellyFit 美型律動 (Thu 10am)** (Body Shape-up with Bellydance Technique Drills) https://eshop.cosway.com.hk/ First time FREE trial with any Cosway purchase receipt under introducer code : HK370579 憑任何以 HK370579 作介紹人的 Cosway (網購或門市)購物收據，可免費試上律動班系列一節

**Event Overview** If you've ever wanted to build a game with AI -- this is your chance to ship a playable web game in under two hours. AI Builders is partnering with [Codebuddy](https://www.codebuddy.ai/?utm_source=aibuilders) and [Tencent Cloud](https://www.tencentcloud.com/?utm_source=aibuilders) for a Vibe Game Dev Mini-Hackathon in Hong Kong. Bring an idea, form a team, and build a playable web game live on-site using Codebuddy's AI-native development platform. What you'll do: * Get a hands-on introduction to Codebuddy and Codebuddy Skills in a guided workshop * Build a web game in teams of 1-6 during a focused building sprint * Demo your game in front of judges and fellow builders (OpenMic format) * Walk away with a playable project and real experience using AI-powered development tools **Agenda** * 2:00 PM -- Check-in & networking * 2:15 PM -- Workshop: Codebuddy and Codebuddy Skills * 2:45 PM -- Building session (teams of 1-6) * 3:30 PM -- OpenMic & Demo & Judging * 4:00 PM -- Award & Close **Perks** * Every participant receives 2,000 [Codebuddy](https://www.codebuddy.ai/?utm_source=aibuilders) credits to build during the mini-hackathon * Winning teams receive additional prizes * Codebuddy product and tech support on-site to help you build **Cohosts** **[CodeBuddy](https://www.codebuddy.ai/?utm_source=aibuilders)** CodeBuddy is an AI-native, vibe coding-based game development platform that enables anyone -- regardless of technical background -- to build and publish polished web games. No engine expertise, no traditional programming. Just describe what you want to create and CodeBuddy brings it to life. **[Tencent Cloud](https://www.tencentcloud.com/)**[ ](https://www.tencentcloud.com/) A global cloud service provider offering scalable infrastructure, AI services, and developer tools powering applications for millions of users worldwide. **​[AI Builders](https://lu.ma/aibuilders)** AI Builders is a community for AI developers, founders, and innovators who learn, connect, and build together. AI Builders hosts hands-on workshops, hackathons, and deep-dives to help builders ship real-world AI products. *** ​Seats require approval. Register now and secure your spot -- let's build something amazing together.

First timer, please leave contact. Please put your name on the waiting list which will be updated later. My WhatsApp / Signal: 9528-5003 \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- Date: 28 May 2026 (Thur) Time: 10 to 12 noon (3+3) Courts: #A, #B, #C Level: Intermediate \# of Players: about 19 Shuttlecock: Moxiang Pink 7 PRO Format: Doubles Cost: $50 (PayMe / FPS #: 9528-5003) Venue: Queen Elizabeth Stadium, 18 Oi Kwan Road, Wanchai 灣仔愛群道18號 伊利沙伯體育館 \-\-\-\-\-\> Gymnasium Tel: 2591\-1331\, 2879\-5602 \-\-\-\-\-\> Causeway Bay Station Time Square Exit A\, or Wan Chai Station Exit A3 \(銅鑼灣站 時代廣場 A 出口 或 灣仔站 A3 出口\)

Join us for a premier technical gathering where the AWS User Group Hong Kong (AWS UGHK), KSUG.AI (KubeSmart & AI User Group), and the Hong Kong Cloud Developers Association (HKCDA) converge for a deep dive into the future of cloud-native infrastructure. As Kubernetes becomes the bedrock for modern AI/ML workloads, this "Kubernetes Night" is designed to bridge the gap between robust infrastructure and intelligent applications. We will explore real-world orchestration challenges on AWS, the integration of AI within Kubernetes clusters, and the evolving cloud developer ecosystem in Hong Kong. Whether you are a DevOps engineer, a Cloud Architect, or an AI developer, this night is dedicated to sharing "battle-tested" insights and fostering community innovation. Target Audience: DevOps Engineers, SREs, AI Engineers, Cloud Architects, and Cloud Developers. Co-Organized by: AWS UG x KSUG.AI x HKCDA OC Members: Alex Lau (AWS UG Lead), Leonardo LEE (KSUG.AI / HKCDA organizer) — Key Benefits of Attending — 1\. Cross\-Community Synergies — Gain access to three distinct talent pools in one room\. From AWS\-specialized builders and KSUG's Kubernetes/AI experts to the broad developer advocacy of HKCDA\, you will experience a 360\-degree view of the cloud landscape\. 2\. Deep Technical Knowledge \(K8s \+ AI\) — Understand how to optimize Kubernetes for AI/ML workloads\. Learn about managing GPU resources\, scaling inference engines\, and utilizing AWS\-native services like EKS to power the next generation of smart applications\. 3\. Direct Networking with Local Leaders — Connect with the Executive Committees and Organizers of all three groups\. An unparalleled opportunity to find mentors\, career opportunities\, or collaborators for your next big project within the Hong Kong tech ecosystem\. 4\. Stay Ahead of Cloud Trends — Get first\-hand updates on the latest CNCF landscape shifts and AWS innovations\. We move beyond marketing slides to discuss technical implementation\, cost optimization \(FinOps\)\, and security best practices\. 5\. Professional Development & Giveaways — Expect "Quiz Time" sessions with opportunities to win exclusive swags and professional certification discounts \(e\.g\.\, Linux Foundation/CNCF exam vouchers\)\. — Agenda — 18:45 – 19:00 · Registration / Check-in / Setup 19:00 – 19:05 · AWS UG Introduction — Alex Lau 19:05 – 19:15 · KSUG.AI and HKCDA Introduction — Leonardo LEE 19:15 – 19:45 · Vibe-Coding an Internal PaaS on K8s in a Week — Yinyin Chiu (Oursky) 19:45 – 20:00 · Group Photo & Short Break 20:00 – 20:20 · Basic Security & AI Considerations on K8s — Bill Ho (Veeam) 20:20 – 20:50 · Achieving CKA Certification: Key Requirements for Kubernetes Administrators — Simon Sung (Kenfil) 20:50 – 21:10 · Special Guest Sharing 21:10 – 22:00 · Networking 22:00 · End — Topic Details — "Vibe-Coding an Internal PaaS on K8s in a Week" — Yinyin Chiu, Developer, Oursky Limited AI agents turned every non-dev into a shipper of internal tools — but non-devs can't deploy on K8s, and deploying internal tools on public PaaS poses risk. So we gave ourselves 7 days to build SkyRocket: a self-hosted PaaS on our own K8s, gated behind Tailscale. "Achieving CKA Certification" — Simon Sung, Kenfil Simon is a highly accomplished professional with over 24 years of experience in I.T. consulting, recognized for expertise in server-side systems specializing in Kubernetes Cloud Native and VMware virtualization. He is a Linux Foundation Certified Kubernetes Instructor. Topics: 1) Introduction, 2) CKA Exam Structure, 3) What You Actually Need to Know, 4) How to Prepare Smartly, 5) Career Impact. — Venue — AWS Office Hong Kong, 20/F Tower 535, 535 Jaffe Road, Causeway Bay, Hong Kong

To enjoy this hike-swim event in safety, we’ll take boat from Pak Sha Wan Pier in Sai Kung to secluded nature Pak Shui Wun(白水碗) , then we trek to turquoise Campsite Beach(露營灣) for swimming. Let’s explore WWII anti-invasion Pillbox機槍堡 (PB)107 & 108 if possible. As they are hidden at the coast of Chuk Kok opposite to sea of Trio Bay, it means no shop or any replenishment support. **Be fully equipped** with hike & swim gear *under the heat*. According to a study on the relics of the territory’s pillboxes (PBs) by The University of Hong Kong, “Hong Kong’s PBs are internationally significant due to their unique designs, and the accumulation of scientific knowledge about them, particularly in oral history, mapping, photography, and surveying. " "They also hold value in academic and professional domains including dissemination, appreciation, and curatorship. Compared to other places, such as Singapore, **Hong Kong’s work in this field is more advanced**.” Please bring two litres of sports drinks & your lunch box with snacks. No store or any replenishment support there. Sandals or anti-slippery swim shoes will be useful if you wet your hiking shoes during a little coasteering. There is **NO** **lifeguard** in Campsite Beach, ***swimming is for experienced swimmers* only.** Bring an umbrella or light tent for sheltering, if you just want to enjoy the rest on the sand! By 5pm, we will take the booked boat back to either Pak Sha Wan Pier or Sai Kung Pier. Please prepare at least $60-$120 cash for two-way tickets.Let’s have dinner afterwards(cash $120+).🍺🍹 First-time participant please answer all questions posted when you make RSVP. **Meeting** **Date:** Sunday 31 May, 2026 **Time**: 1pm **PROMPT** **Gather at**: **Minibus** **Terminal chairs** opposite to **CIRCLE K** convenience store, Sai Kung **Event Ratings:** Speed: 2/5 Hike Length: 3-5km (depends our team chemistry & the weather) Difficulties: 2.7+(adding the heat)/5 **WHAT TO BRING** 1\. A 😃 2\. Hat\, sunblock\, sunglasses and umbrella \(flippers & swim stuff if you swim\) 3\. At least 2 litre of energy drinks & electrolyte chews 4\. Proper clothing & shoes catering for the above\-mentioned event 5\. Hiking/sports backpack\, no shopping bag please 6\. Poles & **hiking gloves** 7\. Sweat cloth for replacement 8\. portable ice to cool down **IMPORTANT INFORMATION** 1/ Please be punctual 2/ Please wear sports attire catering for the event 3/ No radios, No guests **OTHER INFORMATION** 1.“No Shows” especially last-minute absence without a head up will be recorded. 2\. Habitual “No Shows” will be removed from the group\. 3\. Be responsible\, please update your RSVP at least 4 hours prior to the activity if you can’t make it\. If it is an hour or less before the event\, please call our Host\. ***Disclaimer:*** *Hong Kong Healthy Outings organizes events on an amateur basis. By joining the events, all participants are deemed to have read and understood the activity description, to have determined that they are of a suitable fitness level to undertake the events, and to have agreed to exonerate the leaders, the organizers and any other participants in the walks from any liabilities or claims, including but not limited to liabilities and claims as a result of any injuries or deaths or damages arising therefrom.*

Date: 30 May 2026 (Sat) Time: 15:30 - 18:00 \*HKT Coordinator: Ming Tou, Alex Au Light Refreshments will be available! This is a **workshop** for Python Data Cleaning. Please bring along your laptop with **Python3 installed with enough battery**! *Winners will get a small prize as an accomplishment **in the next meetup**.* **Due to the university entrance policy, we are currently closed for new university QR code entrance registration. Please feel free to join us by registering yourself under the university entrance counter!** ***Mind the Data Gap*** **This model will be delayed due to: missing values, outliers, and delimiter congestion.** In this hands-on HKPUG workshop, we are turning a Python data cleaning exercise into a gamified team sprint. You will work with a **synthetic Hong Kong-inspired transport dataset**. The data is messy on purpose: missing values, weird outliers, inconsistent categories, URL-encoded station names, confusing delimiters, and fields that look useless until you extract the hidden signal. Your mission is simple: **Clean the data. Extract better features. Run the scorer. Beat the model.** You do not need to tune the model. You need to **rescue the data**. ***How the Challenge Works*** Teams will write a Python data transformation script to clean and enrich the dataset. Our scoring pipeline will then: 1. Run your transformation on the training and test data 2. Remove any label / target leakage columns 3. Train a fixed Gradient Boosting model 4. Evaluate the model using proxy metrics such as F1 and ROC-AUC 5. Convert the result into a data cleaning score This is not meant to be a perfect data quality metric. It is an accessible proxy: if your **cleaning** and **feature extraction** help the **model perform better**, your team gets a better score. **Capacity:** 60 (Team of 4) **Venue Info:** City University of Hong Kong, Kowloon Tong (Exact Location TBC) **Rundown:** **30th May** **15:30 – 15:40** Opening Remarks, Team Formation & GitHub Setup **15:40 – 15:55** Briefing: Data Traffic Report, Challenge Rules & Scoring Pipeline **15:55 – 16:20** Demo: Messy Dataset, Data Cleaning Strategy & `transform.py` **16:20 – 17:10** Team Sprint Part 1: Missing Values, Outliers & Category Cleanup **17:10 – 18:00** Team Sprint Part 2: Feature Extraction, Hidden Signals & Scoring Iterations **18:00 -** Networking outside City University **13th June** **\- 23:59** Winner Team Announcement **Audience pre-requisite:** * **Hardware:** **MUST** bring a laptop with Python 3 installed and a code editor (VS Code, PyCharm, etc.). * **Skills:** Recommended having basic to intermediate-level knowledge of Python (handling JSON, using the `requests` library, and writing basic `if/else/while` loops). **How to join?** 1. Click "Attend" on this page

Sports Chanbara Regular Class (Sunday) Sports chanbara is a free-style Japanese combat sport, which originated from Kodachi Goshindo (Self-defense with a short sword). We would like to introduce this new sport to Hong Kong. Please join us and be a Samurai. Dress code: Sport Attire The session will include the following: Warm-up exercise Basic Japanese Dojo manners Sports Chanbara Basic movement (Kihon Dosa) Attaching Techniques Blocking Techniques Basic Movements of Dodging Sparring Date: Each Sunday Time: 2000-2200pm Location: 6/F, Activity Room, Tai Kok Tsui Sport Centre Fee: $600 per 4 classes Others: Attendee no need to bring/buy any helmet or gear and coach will borrow the gears for attendee use during class. For reservation, please message/call Stephen Sensei at 61762261 https://wa.me/85261762261 To find out more, please visit our Facebook Page: https://www.facebook.com/HongKongSportsChanbara Instagram Page: https://www.instagram.com/sports_chanbara_hong_kong/

Hi guys, I write a free newsletter about AI, tech, entrepreneurship, and Hong Kong called *Better Read Paul* ([Paul Muller | Substack](https://substack.com/@paulmuller)). While working on it, talking to founders, and seeing how people actually use AI day to day, I kept noticing the same thing: there’s a lot of excitement about AI, but very little practical guidance. At the same time, AI has become a big part of my own daily work. I use it constantly to move faster, think more clearly, and save time. And that’s what pushed me to organize these workshops. The idea is simple: very little theory, and as much hands-on practice as possible. This is not a class where you listen to me talk for two hours, but rather a big conversation where I’ll show you how to use these tools (Claude Code, Nano Banana, ChatGPT, etc.), what you can do with them, and how you can apply them to your own workflow depending on what you do. We will cover: * How to use Claude Code to build a WordPress website and a simple program to learn a language * How to use Claude to rewrite a LinkedIn post or any other social media content * How to use Nano Banana to create a marketing canvas for any brand Cost: 200HKD for 1h45 Place: Unit 280, 6/F Ping lam commercial building, 280-282 Lockhart road, Wanchai Time: 11am-1pm What to bring: A notepad, your laptop (Only if you need help and already use some AI tools). AI can be incredibly useful, but there are a few things people don’t always tell you. Many tools are paid. The results don’t always live up to expectations. Some tools crash, go down, or need maintenance right when you need them most. And many of them magically produce perfect output without effort. So in the end, the real questions are: what actually slows you down every day at work? Can an AI tool help with that? Is the quality good enough? And is it worth paying for, given the time you save? That’s why I want to run these AI workshops, to help people understand how these tools really work, and to give them the space to experiment and apply AI to their own workflows in a practical and realistic way. Paul

LSS Smart Fitness 律動班系列 Wed/Sun $100/ 1-hr class ($350 /4-class) Please RSVP one week in advance Welcome to book other time slot (WhatsApp 65230389) Vibration x MFR 療癒律動 (Relax, Muscle release & Facial massage) Vibration Fitness (Stretch & Strength) 健體律動 Vibration x BellyFit 美型律動 (Body Shape-up with Bellydance Technique Drills) Vibration x Yoga 律動瑜伽 (Yoga Asana in vibration setting) https://eshop.cosway.com.hk/ One FREE trial class with any Cosway purchase receipt over HK$1000 under introducer code : HK370579B 以 HK370579B 作介紹人的 Cosway (網購或門市)購物消費，逾 HK$1000，可免費試上律動班系列一節

Join other experienced and aspiring agile coaches and professionals to: * develop and practice your coaching skills in a peer-to-peer environment * share current successes and challenges in your work environment and get support from each other * learn together, build better relationships and experiment with new ideas

Come out to Improving for our monthly iOS and Mac meetings. This Month's Presentation: Nothing yet. (You should volunteer). What is Cocoaheads (http://cocoaheads.org/)? CocoaHeads is a group devoted to discussion of Apple Computer's Cocoa Framework for programming on MacOS X and iOS (including the iPhone, iPad and Apple Watch). During monthly meetings, members present on their projects and offer tutorials on various programming topics. What is BuckeyeCocoa (http://buckeyecocoa.org/)? BuckeyeCocoa is a group of Objective-C/Swift developers/enthusiasts. We host monthly Cocoaheads and near-weekly NSCoder meetings in Columbus, Ohio. The meetings are free to attend. Presentations! Presenters welcome! We are always in need of people willing to present material. Any Swift and/or Objective-C related topic is welcome. Times can be 5 minutes (i.e. lightning talks) to a maximum of 2 hours. Interested? Contact info is on the BuckeyeCocoa website. To volunteer for a presentation contact us at @BuckeyeCocoa on Twitter. Follow us on Twitter! @BuckeyeCocoa (https://twitter.com/#!/Buckeyecocoa/) For more information: http://buckeyecocoa.org/

QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry. This is a ticketed event please register here: https://www.qaorthehwy.com/ Featured Keynote Speakers: **Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\. **Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.

**Important time note:** Please plan on arriving between 5:30 and 6:00 as the elevators lock after 6 and you'll need to message us and we'll need to come get you. The building address is 4450 Bridge Park The entrance is 6620 Mooney St, Suite 400 You will need to scan your ID at the door to get a visitor badge. **Abstract** Like it or not, AI agents are now capable of turning a quickly written paragraph of requirements into a pull request that is ready to be integrated into real-world production applications and it's now our responsibility to make sure AI doesn't go rogue and take down prod - or corrupt our data by misunderstanding the requirements or our existing schemas. In this session we'll explore strategies to protect our codebases through unit and integration testing, documentation, and code review along with additional ways of providing context and guard rails to our AI agents as they carry out the work we've assigned them to do. By the time we're done, you'll have a firm grasp of the problem and understand some helpful options for protecting your codebase from vibe coding mishaps getting YOLOed into prod. **YouTube Link** https://youtube.com/live/BltmWMH1zG0?feature=share

Click Here For More Videos: https://www.facebook.com/share/r/17bwkttXhV/ *********************************** Salsamante Dance Academy will be at Swerve Every Tuesday Night to share the Rhythm & Energy of Bachata & Salsa. These are Beginner Level lessons to get you comfortable and understand the two dances. Spread the Good News to all. Swerve Dance & Fitness Complex 640 Lakeview Plaza Blvd A, Worthington, OH 43085 Bachata 7pm-8pm Salsa 8pm-9pm $15 - One Lesson $20 - Both Lessons

Couldn't make Knowledge? Or want to debrief the dancing robots or Autonomous Workforce? Join us for a Knowledge '26 recap, insights sharing, a couple rounds of golf, and fun at Topgolf. As always, drinks and food will be provided. More details to come — mark your calendar, RSVP, and save your spot today!

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)